
Rachel Lee
Sr. Product Manager

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About me
Senior Consultant at Sand Cherry | Product Management Leader
Education

University of Michigan, Ann Arbor
-Bachelor of Arts (B.A.) Spanish Language and Literature
University of Pittsburgh Katz Graduate School of Business
-Master of Business Administration - MBA Marketing
Experience

Cingular Wireless (formally Comcast Cellular)
Mar 1995 - Feb 2000Sr. Product ManagerCreated and executed strategies to bring new and existing products to market for the $300M consumer and $150M business segments. Launched FamilyTalk®, created pricing strategies for new national, regional and local service plans in response to AT&T’s One Rate plan and Bell Atlantic’s Single Rate plan. Coached a team of 3 associate product managers through developing business cases, market research, product strategies, value propositions, marketing plans, and sales support materials for multiple technology and service plan products. Show less

InvestorForce
Jan 2000 - Jan 2003VP of Product ManagementLed a team of 12 product managers and engineers responsible for building the web interface, money manager database, research and analytics, and RFP tools for institutional investors, consultants, and money managers. Drove end-to-end product life cycle activities encompassing business plan creation, market research, product requirements, technology development, marketing, and successful product launches.• Managed the largest and most profitable business line and wrote a comprehensive business plan to attain profitability in 1.5 years.• Prioritized product development, technology initiatives, and customer retention programs to meet revenue and cash goals.• Increased revenue by over 60% through reconfiguration of products and product line expansion.• Achieved on-schedule launches of 4 major releases through exceptional project management, problem-solving, and optimization of resources. Show less

United Messaging, Inc.
Feb 2000 - Aug 2000Sr. Product ManagerDeveloped and implemented strategies to launch Wireless and Unified Messaging product lines to Fortune 1000 companies. Responsibilities included: developing a business plan, selecting business partners, managing cross-functional teams, writing product requirements, training sales, marketing and participating in analyst briefings.

Comcast
Sept 2003 - Sept 2016Launched the Primetime Emmy® winning X1 guide increasing customer satisfaction for over 20M users. Led the creation of the On Demand, PPV, and OTT Subscription products for the X1 interactive TV guide, transforming the user experience and driving On Demand, Movie, and subscription revenue.* Increased On Demand revenue by 150% and doubled engagement by developing a personalized, simple, and visually compelling X1 On Demand browse experience.* Secured the #1 ranking for Netflix as an On Demand network and achieved an exceptional 75% year-over-year growth in On Demand hours through the seamless integration of Netflix into the X1 guide.*Created a new $150M/year revenue stream for Comcast by developing a “Buy to Own” movie and TV show product line with interactive extras.* Launched immersive experiences for Rio 2016 & Sochi 2014 Olympics, increasing viewership by 22%.* Led customer and end-user testing, created roadmaps, and collaborated with UX and engineers to develop innovative features using agile methodologies. Show less
Sr Director, Product Management- Corporate HQ
May 2005 - Sept 2016Director of Product Management
Sept 2003 - May 2005

Comcast
Nov 2016 - Dec 2017Sr. Director, Product Management- Strategic Development Business Incubation GroupStreamlined OTT network on-boarding operations, reducing the process from 6 months to just 5 days.* Led a cross-functional team in successfully developing and launching a faster and cost-efficient process for OTT network on-boarding, discovery, up-sell, billing, and playback on Comcast X1. This initiative enabled Comcast to quickly fill content gaps and attract and retain "cord cutters."* Accelerated a new, highly profitable, multi-million dollar per year subscription revenue stream by enabling the rapid addition of over 100 new streaming networks to Comcast X1.* Spearheaded a cross-functional strategy, securing buy-in from key stakeholders, including programming, editorial, marketing, customer service, engineering, and billing departments, to ensure seamless execution and success. Show less

Otter Products
Jun 2018 - Jan 2023Pioneered a highly profitable new business line and revenue stream for Otter Products.Led product team for the innovative Liviri business unit (Liviri.com), driving breakthrough reusable packaging solutions for the eGrocery, beverage, and biopharma industries. Successfully expanded Otter Products' family of brands and reduced company risk by diversifying product portfolio.* Orchestrated product strategy, planning, pricing, and roadmap for all three verticals within the ten-member Liviri business unit, leading to an exceptional 800% year-over-year growth in 2022. * Solved the complex operational barrier to adopting reusable packaging by building an ecosystem of wrap-around solutions for thermal performance testing, ice management, cleaning, and storage.* Leveraged agile development to collaborate with industrial design, engineering, and supply chain team to reduce delivery time and achieve the highest margins in the company.* Employed design thinking principles and conducted A/B testing and customer interviews to gain comprehensive insights into customer needs and steer product vision effectively.* Collaborated with sales and marketing to develop and execute a comprehensive omnichannel marketing strategy that resulted in the largest grocers, Walmart and Kroger, deploying our solution. Show less
Director of Product Line Management- Liviri
May 2022 - Jan 2023Senior Product Manager
Jun 2018 - May 2022

PyxisAi, LLC
Dec 2019 - Oct 2023Chief Product OfficerDeveloped and launched the first commercial implementation of AI to enhance ski lift operations. Co-founded PyxisAi (PyxisAi.com), a SaaS technology company utilizing AI and computer vision to enhance ski-lift safety and efficiency. Developed and patented an innovative system that uses machine learning to detect and address ski-lift loading/unloading issues, reducing staff requirements. Secured seven US patents for this groundbreaking technology.* Piloted and commercialized PyxisAi at WinterPark resort in the 2021/2022 season and gathered feedback to enhance the value proposition for resorts and lift manufacturers. * Authored business plan and grant proposals to secure funding and forge strategic partnerships with lift manufacturers and ski resort holding companies. * Developed roadmap and vision, guiding the product from concept to launch. Collaborated with CTO to train and optimize the model.* Devised a comprehensive marketing, messaging, and branding strategy, overseeing the creation of the website, marketing, and sales materials. Show less

Sand Cherry
Jan 2024 - nowSenior ConsultantPowered by real results. Sand Cherry is more than just a team of experienced consultants who can help solve your most complex business problems – we are YOUR team and have your back. We are an award-winning consultancy with a proven track record of successfully implementing solutions that leverage thought leadership, agile methodologies, digital competencies, and change management solutions coupled with a data-infused culture. Our teams combine expertise and deep experience in market strategy, data analytics, project management, and customer experience to design and launch innovative solutions that optimize multichannel sales, launch new products, improve operations, and, most importantly, enhance the customer journey. We support leading companies in technology, media, telecommunications, healthcare, hospitality, candidate sourcing, and the investment community and more. At Sand Cherry, we pride ourselves on building authentic relationships with our clients, delivering real business results, and leading with smart "roll-up-your-sleeves" execution. Show less
Licenses & Certifications
- View certificate

Human Factors in AI
Duke UniversityJan 2024 - View certificate

Managing Machine Learning Projects
Duke UniversityDec 2023 - View certificate

Scrum Product Owner Certified (SPOC)
VMEdu Inc.Sept 2023 - View certificate

Machine Learning Foundations for Product Managers
Duke UniversityNov 2023
Honors & Awards
- Awarded to Rachel LeeFood Logistics' 2022 3PL and Cold Storage Providers Award Food Logistics Aug 2022 Food Logistics named the Liviri Sprint series as a winner of this year’s Top 3PL & Cold Storage Providers Award. This award recognizes leading third-party logistics and cold storage providers in the cold food and beverage industry. The Liviri Sprint series is designed for grocers, specialty food companies and produce shippers to provide durable, sustainable insulated totes for e-grocery pickup, micro-fulfillment and last-mile delivery. Its high-performance, reusable design reduces… Show more Food Logistics named the Liviri Sprint series as a winner of this year’s Top 3PL & Cold Storage Providers Award. This award recognizes leading third-party logistics and cold storage providers in the cold food and beverage industry. The Liviri Sprint series is designed for grocers, specialty food companies and produce shippers to provide durable, sustainable insulated totes for e-grocery pickup, micro-fulfillment and last-mile delivery. Its high-performance, reusable design reduces the need for chilled storage space or refrigerated trucks. Show less
- Awarded to Rachel Lee2020 Excellence in Reusable Packaging Reusable Packaging Association Mar 2021 Liviri and Alejandro Bulgheroni Wines won RPA's 2020 Excellence in Reusable Packaging Award for its insulated, reusable six-bottle wine shipper designed to eliminate single use packaging, air-shipping, and inconvenient shipping weather holds.
- Awarded to Rachel LeePrimetime Emmy® 2014 Television Academy Dec 2014 Primetime Emmy® for my contributions to the X1 interactive program guide and platform: “Outstanding Creative Achievement in Interactive Media User Experience and Visual Design- XFINITY TV on the X1 Platform.
Volunteer Experience
CASA Child Advocate
Issued by COURT APPOINTED SPECIAL ADVOCATE FOR CHILDREN INC on Apr 2023
Associated with Rachel LeeClub Officer, Secretary
Issued by Toastmasters International on Jun 2023
Associated with Rachel LeeBoard Member
Issued by The Family Center / La Familia on Jan 2013
Associated with Rachel Lee
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