Rohit Rai

Experience

• 

  Info Edge India Ltd

  Apr 2018 - May 2018

  Internship

  Joined as an Intern - Shiksha handling digitial Campaigns for clients Mailer marketing, SMS campaigns Qualifying leads from digital Banners, posters along with exercising SEO, SEM & providing reports to the clients.

• 

  Bajaj Finserv

  May 2019 - now

  Develop and execute comprehensive growth strategies that drive user acquisition, retention, and engagement, resulting in a 89% increase in logged in user base within timeframe of 7 months.Conduct data analysis and utilize A/B testing to optimize campaign conversion rates, leading to 2X growth in digital (website) business.Increased users service & sales transactions using on asset prospecting through Clever tap (CT) & Google Optimize.Funnel management for digital services2sales & give requirements to PMOs for Top of funnel (TOF), Middle of Funnel (MOF) & Bottom of funnel (BOF) improvements.Collaborated with PMO, design & technology teams to prioritize growth initiatives and ensure seamless product & enhancement rollouts. Inbound strategies ideation & project management for SEO pages on new rollout features & products. Show less Setup of L1 KPI Monitoring unit from scratch for Bajaj finance customer portal & make sure 100% asset health & performanceManaging L1 Monitoring unit (6 resources) working in shifts, define KRAs, provide regular training & follows escalation matrix to achieve 0 downtime on website.Defining & onboarding web process Tech KPIs & real-time alert setup on thresholds breach.Implemented New Relic dashboards for web pages tracking (200+ KPIs) APIs, Page Load & Core web vitals using NRQL queries. Show less Looking after Business(SME) Loans for Delhi NCR region through Indirect DSA Channels. Month on Month Growing Business with Average Monthly Disbursemnt of 4Cr with Nil Deliqiency. Finding Ratios & analysis basis DSCR, EBIDTA, GP, NP with respect to Industry Margins.Corporate tie-ups of DSA with Bajaj finance ltd as channel partner & balancing their monthly performance.End client Services & Management to provide smooth product processes & retaining them for Longer mutual values.Cross Sell bundled & Nonbundled Services & products like HDFC & Bajaj allianz Bundled & Non Bundled Insurance, VAS, CPP Shield credit cards & Bajaj EMI cards. Show less

  • Cluster Manager

    Aug 2024 - now

  • Senior Unit Manager

    Nov 2022 - Aug 2024

  • Unit Manager

    Aug 2021 - Nov 2022

  • Manager

    Nov 2019 - Aug 2021

  • Management Trainee

    May 2019 - Oct 2019