Kelly Wilson

Experience

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  Oliver C Joseph Inc.

  Aug 2008 - Oct 2019

  • Increased gross profits by 15% Y/Y consecutively (2016-2023) via strategic recommendations, rapport building, and actionable insights.• Spearheaded remarkable growth in business (B2B) contracts, achieving an outstanding increase of over 650%.• Increased gross profit by 13% in fixed operations by identifying new opportunities, analyzing customer insights, market trends, and data analysis to develop and roadmap processes innovative GTM campaign strategies, aligning in-store experience with marketing messages through CRM process implementation and staff training, resulting in $8 million of profit through incremental opportunities• Drove 212% growth in unique site visits with 30% Y/Y increases by optimizing the marketing and e-commerce budget allocation with A/B testing and KPI analysis. Show less • Elevated sales 400% in target markets by identifying underperforming opportunities from sales data, presenting research and strategies to stakeholders to secure buy-in, and structuring intelligent digital campaigns and traditional marketing strategies..• Drove 320% growth in valid leads with 49% Y/Y increases via optimization of budget via A/B testing and KPI analysis.• Initiated 18% Y/Y sales growth by presenting a comprehensively researched data-backed marketing strategy, secured stakeholder approval, and implemented ads via Google, Bing, and Facebook, ensuring consistent brand messaging.• Orchestrated 200% surge in customer retention by devising, marketing, and implementing a loyalty program in response to retention challenges, resulting in a 25% lift gross profit per transaction and Lifetime Value (LTV).• Obtained a 13% promotion rate of new hires with mentorship and skill development. Show less

  • Finance and Insurance Manager | CRM Director | Technology and Process Implementation | Trainer

    Aug 2016 - Oct 2019

  • Internet Director | Head of Marketing | Client Retention | Customer Loyalty | Campaign Strategist

    Aug 2008 - Aug 2016
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  Old Six Mile Historical Society and Museum

  May 2016 - now

  Head of Strategy and Relations | Marketing Consultant | Board Member | Volunteer

  • Skyrocketed donations by an increase of over 900% through executing a comprehensive fundraising strategy.• Expanded sponsorships and partnerships by a remarkable 600%, leading to financial growth and sustainability.• Boosted social media presence by 570%, securing a majority local following.• Leveraged critical thinking in grant writing to secure over $10,000 in funds.• Improved the efficiency of volunteer operations by providing training and guidance to a team of 50+ volunteers.• Coordinated and managed 32 diverse events.• Developed and instituted processes, ensuring alignment with the board’s vision and community needs. • Conducted community activity and museum goals analysis, presenting findings and strategic initiatives to the Board. Show less

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  Audi Kirkwood

  Oct 2019 - Feb 2023

  Finance & Insurance Manager | Client Strategy and Relationship Management

  • Achieved growth of 550% in response rates through CRM process segmentation, optimization, and management.• Secured $1.6 million in monthly contracts.• Enhanced inventory listings by 85% by identifying and optimizing underperforming sources and data, orchestrating training, and weekly reporting.• Facilitated 600% growth in appointment show rates training on communication best practices.• Increased gross profits 15% Y/Y consecutively via strategic recommendations, rapport building, and actionable insights.• Enhanced customer satisfaction, maintaining an impressive 4.89/5 (CSI) score with newly designed reputation management training.• Increased department’s gross revenue 140% through implemented strategic measures and optimized sales processes.• Expanded share of variable operations revenue by 31%.• Implemented cost-saving measures and cross-functional managerial realignment, reducing base pay expenditure by 22%.• Generated $150,000 by identifying and capitalizing on untapped OEM profit streams.• Grew special finance business by 500%. Show less

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  TurnKey Marketing

  Nov 2023 - now

  Client Success Performance Manager | Marketing Consultant | Fractional CMO

  * Maximizes inbound conversions by 62% and doubled lead close rates by collaborating with Google Ads, social ads, and SEO teams. * Advances effectiveness of marketing budgets by targeting low-funnel shoppers, eliminating irrelevant clicks, and optimizing with A/B testing, resulting in an 18% drop in CPC.* Generated $120K+ in monthly profits by managing a diverse client portfolio across 43 locations, ensuring the delivery of 160+ products internationally, enhancing profitability and client satisfaction.* Propels clients to top 5 national rankings through a holistic, cross-platform strategy, leveraging SEO, Google Ads, Microsoft/Bing, Amazon OTT, Meta, and TikTok to enhance brand reach. Show less