
Mark Naghsh LCSW CMC
Director

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About me
President at AffinialCARE l New York State Education Department Approved Provider of CEUs l Author of The Human User Manual l Psychotherapist
Education

Hunter College
2001 - 2004MSW Social Work
Experience

Housing Works
Jan 1998 - Jan 2005DirectorWorked with contract auditors to maintain access to revenue opportunities and census growth.Increased program census by 42% through marketing efforts and innovative strategies. Utilized alternative approaches to medication adherence which increased compliance and improved T-cell count by 25%

Village Care of New York
Apr 2005 - Aug 2006Clinical Social workerGrew program 30% past initial expectations, which warranted grant increase and additional staffIncreased medication compliance and adherence on 90% of client’s servicedDeveloped and managed innovative home care therapy programCoordinated interdisciplinary care plan meetings to increase positive communication across disciplinesDeveloped quality assurance tools to standardize service coordination

SeniorBridge
Aug 2006 - Jul 2012Developed strategy for growth in the Long Island Region which warranted an increase in revenue by 54%Increased prospect conversion ratio from 24% to 40% for all sales personnelRegionalized branches to increase operating margin Facilitated merger and acquisition process to increase localized reachManages sales team to exceed revenue targets year over year Created and implemented business plan for start-up branch of private pay home care company. Expanded market share by 400%Developed marketing strategy to foster name recognition and market presenceManaged and trained employees to increase productivity Innovated and created initiatives to enhance the company’s reputation and growth
Vice President, Operations
Aug 2009 - Jul 2012Executive Director
Aug 2006 - Aug 2009

Humana
Jul 2012 - Sept 2019Director, Northeast Operations-Managing directly 20 national branches with 54M revenue-Strategized growth opportunities via IT platform as the well, health markets to drive top-line revenue and decrease cost. -Created and implemented executive operations process driving key finance, operations and sales quarterly planning & execution to the CEO & CFO-Developed risk management process map to change the culture to client-centered and execution focus -Centralized operations via automated systems to improve efficiencies and increase the bottom line-Designed an automated scheduling process which included skill-based matching with clients that decreased workforce by 37%-Outpaced annual budgeted targets by an average of 65% regionally Show less

MDN Strategic Consulting
Jul 2019 - nowPrincipal CEOMost people seek a catalyst that helps them overcome barriers both external and internal. The key is to find a partner that will assist in both. As a leader in healthcare, home health and operations, MDN can bring forth a different experience that is focused on the core issues and develop solutions that may not be readily apparent. MDN will be your confidant that will take your distinct situation and develop a strategy for success.

AffinialCare
Sept 2019 - nowPresidentAffinialcare is a company founded on the principle that care in the home should not be a passive experience. By combining care management with care activists, and care-companions, we can change how home care works. Proactive and preventative in scope, we are seeing positive outcomes and making a difference in the lives of our clients every day. I am proud to head up this organization as the paradigm shifts from provider to partner.
Licenses & Certifications

Aging Life Care Association
Aging Life Care Association®Jun 2013
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