Monica Perez-Bossert

Experience

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  Producto POP

  Jul 2001 - Dec 2001

  Internship - Promotional Products

  •Negotiated and purchased promotional products and merchandising in U.S. (ASI members) and China.•Provided commercial and logistic support to national and international customers •Choose supplier in China for a new lanyard for Cross Effective negotiations with suppliers in China for Belmont campaigns.• Coordinate logistic of goods from China to Miami or South AmericaResults: • Design, choose supplier in China and sell a new lanyard for Cross • Effective negotiation with suppliers in China for Belmont campaigns Show less

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  Bancolombia

  Feb 2004 - Jun 2005

  Market Analyst

  •Implemented regional banking marketing strategies for personal and business banking, mortgage, credit cards, loans and investment services.•Supported branches with customer service training, product, and sales training•Trained directors, cashiers, and executives in their sales plan and CRM tool using AS400•Analyzed the bank’s market share creating pivot tables, and analyzing relational database querying•Developed customer service audit, strategies, workshops and "sales training" for branch•Organized events for customers, executives, and directors•Performed successful internal campaigns, aimed at reaching new customers and motivating the sales team. •Create loyalty strategies for different customer segments: corporate, premium and regular. Show less

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  Acerias de Colombia - ACESCO

  Aug 2005 - Mar 2011

  Market Research Professional •Developed "Info Marketing" business management tools for market analysis, through number crunching and multiple databases.•Designed and implemented customer service line•Coordinated quantitative and qualitative research through market research firms.•Coordinated DECA project "Strategic Business Direction 2009": consolidated database forcustomer segmentation, new products in the market, import statistics, sales reports & budget tracking to help the company maximize profit and market share•Increase web traffic 30%•Lead the annual survey in customer serviceInternational Customer Service Assistance (sales & customer service)•Increased 43% international sales, throughout new customers in Central and South America. •Worked with cross-functional teams (production planner, engineers, sales representatives, customers, logistics, quality, export department, finance) to ensure optimum satisfaction of international customers. •Coordinated logistics, support, claims, negotiation, payment and export process.•Notify customers of back order situations.•Assist customers with documentation: Commercial invoice, bill of lading, certificate of origin, inspectioncertificates, packing lists.•Designed platform to interact with customers: order confirmation, standardize quotations and orders. •Resolved payment issues: letter of credits and cash in advance. Show less •Organize logistics process, customer service, commercial support, claims and customer agreement to ensure optimum satisfaction of international and national customers.•Negotiation, payment, export, documentation and export process •Sale steel in international markets•Calculate market share in Colombia and other countries in Latin America Results: •Gained market share in Central and South American, throughout new customers Venezuela, Mexico, Ecuador, Panama, Peru, Curacao, Cuba and Chile. •Optimize time of delivery in 19% of exports. •Design and implement “intranet” that make interaction easier with international customers: Extranet, confirmation order, standardize quotations Show less

  • Market Research Professional & Customer Service Assistance

    Aug 2005 - Mar 2011

  • International Customer Service

    Aug 2005 - Aug 2007
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  CREDITITULOS - ELEKTROAS

  Feb 2011 - Jan 2012

  Marketing Manager

  • Conducted high impact campaigns which resulted in a 33% sales increase in 2011.• Led a team of 5 full-time employees.• Create, define and implement the marketing plan, ensuring compatibility and synergy within the organization.• Updated and renewed exhibitions and labels for 60 stores.• Developed e-commerce website & button payments for credit applications• Managed campaigns on radio, printed press, web page and printed catalogs.• Conducted quantitative and qualitative market research to review customer service evaluation and brandpositioning Show less

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  Centro Comercial Buenavista

  Jan 2012 - Feb 2014

  Marketing Manager

  • Positioned the mall by using digital tools and emerging technologies to increase awareness, share information and enhance the guest experience to ultimately increase traffic • Sold advertisement space and identified new advertising channels.• Negotiated future tenancy with anchors and stores.• Led a team of 6 full-time employees• Identify potential retailers/customers to fulfill open kiosk/booth and increase mall occupancy.• Created high recall successful campaigns, and seasonal promotions• Responsible for print/online advertising and seasonal trend guides• Assisted with initiatives and collateral to highlight Buenavista’s retailers, including website content, social media campaigns, newsletter information, map & directory updates etc.• Created the loyalty program Buenavista Kids, which builds brand awareness among families• Implemented CRM software, systematization and a printed ballot to build loyalty among customers• Developed Buenavista News, massive newsletter Show less

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  EL TIEMPO Casa Editorial

  Oct 2014 - Nov 2016

  Product Manager

  •Develop strategic marketing and sales plans, resulting in a 40% increase in our budgeted and sales forecast.•Negotiate with different organizations and companies that create events to develop marketing activities and brand awareness•Developed marketing campaign themes, messages, reports and presentations: product, customers, sales, best practices.•Responsible for a direct report, and provided a leadership role to the 40 member distribution team.•Developed individual marketing strategies for different customers.•Innovation and development of the online and printed versions of the newspaper.•Worked with cross-functional teams (design, production, distribution, sales, product, journalists) to ensureoptimal sales and brand positioning.•Devised digital strategies: contests and activities for reader engagement and followers.•Organized loyalty events for advertisers.•Provided a leadership role to the distribution team (40) and develop workshops.Results:•Maintained ADN’s top position as the leading newspaper in the city.•Increased readership within specific targets during four consecutive national measurements thru EGM•Carried out successful marketing campaigns and brand awareness for city events •Create successful loyalty programs with customers, readers, and students, with little or no investment.•Improved working conditions of the distribution team, such as incentives and hydration, which lead tosuccessful audit evaluations. Show less

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  National Heritage Academies

  May 2017 - Apr 2023

  Admissions Representative
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  MUST NY

  Apr 2020 - now

  General Manager

  www.mustny.com