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Kelly Schott

Kelly Schott

Community Engagement Editor

Followers of Kelly Schott887 followers
location of Kelly SchottQueens, New York, United States

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  • Timeline

  • About me

    Manager, Community Operations at Pragmatic Institute

  • Education

    • New York University in Prague

      2012 - 2012

      Spring study abroad program. I lived in Prague, Czech Republic for four months while studying at one of NYU's abroad campuses. I was also able to travel to Brno, Plzen, Mikulov, Terezin, and Hlinsko within the Czech Republic as well as Vienna, Berlin, Northern Ireland, and the Republic of Ireland over the four months.

    • New York University

      2010 - 2014
      Bachelor of Arts (B.A.) Individualized Major; Journalism-Photojournalism GPA: 3.529

      Activities and Societies: Washington Square News (school newspaper) I studied in the Gallatin School of Individualized Study where students design their own concentrations and defend them in a two-hour colloquium during their senior year. My concentration was entitled Language and Visual Culture: Journalism-Photojournalism as a Means of Representation, Community, and Change and I primarily studied Journalism, Photography, Media, and Communications. I also achieved an A.A. in Liberal Arts after my first two years at NYU in the Liberal Studies Program.

  • Experience

    • Jersey Shore Hurricane News

      Oct 2014 - Dec 2017
      Community Engagement Editor

      -Created and runs @JS.HN Instagram account while maintaining consistent growth.-Built and engaged audience through direct interaction on social media. -Ran the Jersey Shore iteration of the Listening Post project which engages, listens, and informs our communities.

    • Move For Hunger

      Sept 2015 - Dec 2015
      Communications Associate

      -Wrote informative and timely copy for web and social media.-Aided in organizing, promoting, and completing food drives and events.-Researched media contacts.

    • Move For Hunger

      Sept 2016 - Jan 2017
      Social Media Associate

      -Assisted in planning and executing social media and giving campaigns.- Amplified website content through social media posts while identifying and tracking social media coverage.

    • Walkabout Media Enterprises

      Oct 2016 - Jul 2017
      Social Media Coordinator

      -Curated compelling social media posts for clients on Facebook, Twitter, Instagram, Houzz, Pinterest, and LinkedIn.-Monitored for mentions and interacted with followers to create buzz.- Created copy and graphics for use in social media feeds.-Created Two-Minute Tech Tip videos for company social feeds.

    • The Community Roundtable

      Feb 2017 - Sept 2021

      - Facilitated an online Community of Practice through content creation, management, andreporting activities, leading to an 86% active member rate with 79.9% of members attendingat least one live event annually.- Created and reported on strategic community goals, maintaining an annual member renewalrate of 60% and an annual growth rate of 12%.- Developed and designed content and research assets as liaison to the research team,including annual industry research reports and eBooks.- Managed community team, including the community fellow program.- Created, launched, and managed community scholarship program. Show less

      • Lead Community Manager

        Feb 2019 - Sept 2021

      • Community Manager

        Jan 2018 - Jan 2019

      • Community Management Fellow

        Feb 2017 - Dec 2017

    • TheSkimm

      Sept 2021 - Jan 2022
      Community Manager

      - Designed overall online community strategy to prepare for launch of new community andshutdown of previous community program.- Collaborated cross-functionally to plan and execute shutdown of Facebook Groups anddefunct community platform through communications, logistics, and crisis management.- Created transition and beta testing plan for new program where 99.2% of surveyed alumnimembers said they would continue membership and 87.5% would participate in beta testing.

    • Pragmatic Institute

      Jan 2022 - now

      - Launched and supports segmented member engagement strategies to support a 7%increase in adoption in the first year and an 55.4% adoption rate since inception.- Creates and maintains operations processes, including the creation of over 10 SOPs thatscale outreach, engagement efforts, and platform management.- Owns UX and platform infrastructure, including the creation and execution of ongoingonboarding and engagement campaigns, customer journey mapping, and a knowledge base.- Manages internal partnerships with Product and IT as well as external feedback loops inorder to build a cohesive learning experience and member journey for alumni.- Creates cross-functional metrics reports to better engage sales targets and drive revenue. Show less - Owned asynchronous engagement through programming content calendar management, thecreation of segmented member communication, and reporting success metrics.- Managed platform back-end tactics to drive members to success through automation,platform maintenance and edits, and coordinated outreach, including the design and launchof an ongoing member onboarding and engagement campaign.- Created and maintained operations processes, including the creation of over 10 SOPs thatscale outreach, engagement efforts, and platform management.- Participated in cohort-based leadership course which focused on developing executive-levelskillsets including, managing teams, advocating for budgets, and building business cases. Show less

      • Manager, Community Operations

        May 2024 - now

      • Manager, Community Programs

        Jan 2022 - May 2024

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Kelly Schott
      NYU Founders' Day Award - May 2014