
Yamilin Rivera-Santiago
Productora de Invitados, Relaciones Publicas

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About me
Director of Communications and Digital Organizing at TALLER SALUD INC
Education

Instituto de Educación Superior
2011 - 2011Full Certification Human Resources Management and Industrial Relations
Instituto Tecnologico de Puerto Rico-Recinto de San Juan
1993 - 1996Programación de Computadoras Computer ScienceActivities and Societies: Honor Student Programming Computers

Colegio de La Inmaculada, Santurce
1982 - 1993High School High School/Secondary Diplomas and Certificates
Universitat Autònoma de Barcelona
2019 - 2020Master's degree Neuromarketing Master en NeuromarketingActivities and Societies: Las nuevas técnicas de investigación aplicadas a la empresa, los departamentos de investigación y los profesionales del marketing, la gerencia y la comunicación, entroncan varias disciplinas que han sido poco conectadas hasta el momento, como son la comunicación publicitaria e informativa con las neurociencias, y las ciencias médicas. Se pretende enseñar a utilizar estas nuevas técnicas instrumentales de tipo neurológico y aplicarlas al ámbito de la investigación empresarial y para la comunicación publicitaria, con el componente imprescindible de ética deontológica para evitar un uso fraudulento o inapropiado en manos de operadores sin la formación acreditada por una titulación superior, como la que proponemos este maestría en Neuromarketing.

Universidad Metropolitana
2015 - 2019Bachelor's degree Arts, Entertainment, and Media Management 3.98Activities and Societies: Honor Roll 2018-2019 (Cuadro de Honor) Premio Viola and Joseph Kelter Award for Excellence Recognition for academic excellence and belonging to the Honor Roll 2018-2019
Experience

ES Television, Corp
Apr 2004 - Oct 2009Productora de Invitados, Relaciones PublicasContent booking for Anda pa’l Cara and Anda pa’l Cara se chavo la política, Objetivo Fama 1 – 6 editions, Univisión Puerto Rico. Research and coordination for VIP guests attending the show.Other responsibilities include support and collaboration with the exterior reporter as well as coverage of press conferences.Developing content and copy in entertainment, fashion, sports, lifestyles, etc. for different sections of the show.Providing innovation to all daily content.Screening and editing. Show less

SOMOS TV Entertainment
Sept 2009 - Feb 2012Public Relations & Sales ManagerCoordination and detailed development of special events. In charge of group sales. Managing music agendas for venue The Latin Roots. Creating and developing stories of our venue, staff, musicians, chef, etc. in order to provide buzz-worthy narratives for optimal media coverage.In charge of social media, web pages, mailing lists and news content related.

ES Televisión, Corp. & D Televisión, Corp.
Mar 2012 - Oct 2014Leader of Information, Public RelationsContent booking for Juntos & Revueltos and Dando Candela.Other responsibilities include support and collaboration with the exterior reporter as well as coverage of press conferences.Developing content and copy in entertainment, fashion, sports, lifestyles, etc. for different sections of the show.Providing innovation to all daily content.In charge of social media, web pages, mailing lists and news content related.Screening and editing.

Freelance
Nov 2014 - Jan 2018Producer, Reporter, Stage Manager, Production Coordinator
AmeriCorps VISTA
Jul 2015 - Jul 2017VolunteerCorporación del Proyecto ENLACE del Caño Martín Peña. Restoring El Caño.The VISTA project will seek to further strengthen the infrastructure of the Corporation and its principal partners, and the efforts undertaken on behalf of the community served, in order to improve the effectiveness, efficiency and leveraged resources of all projects.M

Astra Studios
May 2016 - Apr 2018Content ProducerProduce shows for special occasions, such as holidays or testimonials.Manages guest development, correspondence and pre-interviews.Assists with other projects as needed by the ministry.Ability to work on multiple projects at the same time.

Yamilin Rivera Santiago (YRS) Consulting
Jul 2017 - nowNeuroscience SpecialistYRS Consultancy, ofrece servicios de asesoría, para posicionamiento en redes sociales, LinkedIn hasta Facebook, explorar qué plataforma es mejor para tu negocio o producto, manejo de medios tradicionales, redacción biografías/comunicados, branding, relaciones públicas, publicidad, producción de videos, televisión y eventos en general. Más de 15 años de experiencia. Neuromarketing, Creatividad, Conectividad, son mis herramientas para generar contenidos relevantes, memorables, sensibles y ágiles es mi misión. Conectar y generar esa familiaridad con la audiencia es la clave para prevalecer en esta industria tan competitiva.✨ ENGLISH VERSION ✨YRS Consultancy, offers advisory services, for positioning in social networks, LinkedIn to Facebook, explore which platform is best for your business or product, management of traditional media, writing biographies / communications, branding, public relations, advertising, video production, television and events in general. More than 15 years of experience. Neuromarketing, Creativity, Connectivity, are my tools to generate relevant, memorable, sensitive and agile content is my mission. Connecting and generating that familiarity with the audience is the key to prevailing in this highly competitive industry. Show less

Fideicomiso de la Tierra Caño Martín Peña
Aug 2017 - Aug 2020Social Media & Communications ManagerIncreased social media following and clicks by 200%Manage social media accounts, responsible for conveying an organization's internal and external messages. Draft written materials, prepare presentations and communicate with local and international media, social listening, engagement, and analytics.

Premios Tu Música Urbano
Jan 2019 - Apr 2019ProducerCoordinate talent, presenters, performers, traveling for all the guests, hotels, coordinate logistics with the venue, with police and the goverment, among others responsabilities prior the event and post event, music cue sheets. Maintain schedule of all areas, delegate responsabilities to all members in the production team.

Vision Communication Consultancy
Jun 2020 - Jul 2020Project Management InternCommunications & Marketing: management of social media channels (Twitter, Facebook, LinkedIn, Instagram) for the company (writing and posting content); creating and sending company email newsletters; promotional campaigns to disseminate our work to a wider audience.Project Proposals: preparing project proposals (e.g. EU and United Nations tenders)Seeking opportunities and assisting in the preparation of proposals.Project Assistance: assisting in the management of on-going projects such as video production and communication campaigns. Acting as support to the project manager and liaising with internal production teams, external clients, and suppliers. Show less

TALLER SALUD INC
Jan 2021 - nowReinforce and expand the brand identity of Taller Salud, Inc. through strategies toincrease the visibility of the organization and, in this way, retain and attract donors, as wellhow to develop alliances.Maintain communication with administrative, managerial, and volunteer personnel todevelop strategies for disseminating activities, fundraising efforts andinternal communication of the various programs sheltered under Taller Salud, Inc.Advise the Executive Director and the work team on the best strategies fordissemination and develop a plan consistent with the objective to be achieved, as each case may be. Show less Support the Director of Communications in her work, Support the implementation of communication strategies to maintain the good projection of Taller Salud to the community, Prepare and maintain a calendar of activities/logistics for which it is essential the presence and participation of the organization and disseminate it internally and externally, according to apply, Adequately and effectively manage assigned social networks, Establish respectful relationships with the media, Foster alliances with other local and international organizations, Capture and archive all participations in Taller Salud media our record, Maintain current information and materials established on the institutional website, Participate in the creation of and implement the communications strategies and the communications, Document Taller Salud's attendance at scheduled activities and those not scheduled, Support in the review and writing of external communications (press, networks, television and other projection media), Collect the information offered by the administrative, managerial, and volunteer personnel to develop dissemination strategies for the different activities of the organization, Keep the media directory up to date, Keep data and social media reports up-to-date for improvement, Keep the communication forms up to date to understand the needs ofdevelopment of materials for programs, Attend workshops and training meetings scheduled by the organization, Reinforce and expand the Taller Salud brand identity by increasingin the visibility of the organization in different media platforms, Actively participate in the public expression and affirmation of Taller Salud's position, Inc. regarding comprehensive health issues for women, adolescents, and girls, Comply quickly and efficiently with the administrative documentation required by the position and organization, Actively participate in internal and external activities required of the organization punctually and professionally. Show less
Director of Communications and Digital Organizing
Aug 2022 - nowDirector Of Communications
Sept 2021 - nowCommunication Officer
Jan 2021 - Aug 2021
Licenses & Certifications

Human Resource Management and Industrial Relations
Instituto Superior de Formación y Educación - Puerto Rico
"El Derecho a la salud sexual y reproductiva: logros y desafíos en la región latinoamericana"
DESEAR - Salud a la CalleAug 2023
VIII Escuela Internacional de Posgrado: Paradigmas críticos de la emancipación en el Caribe y América Latina
Consejo Latinoamericano de Ciencias SocialesOct 2025
La Agresión Sexual durante el Confinamiento
Coordinadora Paz Para Las Mujeres,Inc.Apr 2021
Descolonizando Cuirness en la Identidad Indígena
Coordinadora Paz Para Las Mujeres,Inc.Feb 2021
Protocolo de Notificación a Víctimas y Sistema Rastreo de Safe Kits
Coordinadora Paz Para Las Mujeres,Inc.Jun 2022
Educación sexual como medida de prevención del abuso sexual
Coordinadora Paz Para Las Mujeres,Inc.Apr 2021
Interseccionalidad y los medios de comunicación en el manejo de casos de violencia sexual - XVIII Conferencia Nacional Vritual sobre Violencia Sexual en Puerto Rico
Coordinadora Paz Para Las Mujeres,Inc.Apr 2021- View certificate

Big Data: el impacto de los datos masivos en la sociedad actual
CourseraSept 2020 
Coerción Reproductiva y Violencia Sexual
Coordinadora Paz Para Las Mujeres,Inc.Apr 2023
Honors & Awards
- Awarded to Yamilin Rivera-SantiagoRestuccia Health Justice Fellowship Community Catalyst Jul 2025 Restuccia Health Justice Fellowship (2024–2025) — Selected by Community Catalyst as one of the Fellows representing Taller Salud, Yamilin is part of the 2024–2025 national cohort advancing equity-driven strategies in health justice. Through this fellowship, she strengthens her leadership in community-based communications, narrative change, and policy advocacy to address systemic inequities in Puerto Rico’s health landscape.
- Awarded to Yamilin Rivera-SantiagoOrganizing and Patient Advocate Summit Planned Parenthood Jan 2023 Received a full scholarship to attend the Organizing and Patient Advocate Summit in Washington, DC.
- Awarded to Yamilin Rivera-SantiagoNarrative Power Summit 2022 Kataly Foundation | Radical Communications Network Oct 2022 Received a full scholarship to attend the Narrative Power Summit in Long Beach, California. A space for movement workers and leaders with a proven commitment to narrative power building for racial, gender, economic, and climate justice. Participants network, strengthen relationships, spark and coordinate collaboration, generate new ideas, debate political and ideological assessments, and take stock of the conditions of the social justice communications field and the social movements to… Show more Received a full scholarship to attend the Narrative Power Summit in Long Beach, California. A space for movement workers and leaders with a proven commitment to narrative power building for racial, gender, economic, and climate justice. Participants network, strengthen relationships, spark and coordinate collaboration, generate new ideas, debate political and ideological assessments, and take stock of the conditions of the social justice communications field and the social movements to which we belong. Show less
- Awarded to Yamilin Rivera-SantiagoTech2Empower Wake International Oct 2022 Selected into a 6-week cross-sector collaboration among social justice leaders and leading tech company allies. The goal is “to undertake a project to ensure maximum impact of their critical work for social justice”. Chosen as 1 of the 14 selected non-profit organizations, among hundreds that applied.Excited to kick-off #Tech2Empower USA! Proud to be featured as one of 12 incredible organizations selected to participate and work with a team of tech volunteers on an impact project that… Show more Selected into a 6-week cross-sector collaboration among social justice leaders and leading tech company allies. The goal is “to undertake a project to ensure maximum impact of their critical work for social justice”. Chosen as 1 of the 14 selected non-profit organizations, among hundreds that applied.Excited to kick-off #Tech2Empower USA! Proud to be featured as one of 12 incredible organizations selected to participate and work with a team of tech volunteers on an impact project that will help to elevate our work and our impact. Follow along over the next few weeks for updates on our project and the progress we're making! Show less
Volunteer Experience
Social Media and Communications Manager / Proyecto ENLACE del CMP
Issued by AmeriCorps VISTA on Jul 2015
Associated with Yamilin Rivera-SantiagoBoard Member
Issued by TALLER SALUD INC on Aug 2021
Associated with Yamilin Rivera-Santiago
Languages
- enEnglish
- spSpanish
- caCatalan
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