Laura Chaves

Experience

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  GroupM

  Dec 2012 - Apr 2014

  - Implementation of online advertising on Facebook, Twitter and Display platforms.- Performance optimization of the online campaigns in order to improve their CTR, CVR and CPA.- Budget managment of customers such as American Express, Diageo and Kimberly Clark- Make analytics and insights report for each campaign. Monitoring, analysis and reports of online advertising campaings in SEM, RRSS and Display.

  • Ad Operations Assistant

    Jun 2013 - Apr 2014

  • Trainee

    Dec 2012 - Jun 2013
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  Telefonica Colombia

  Apr 2014 - Jun 2017

  - Increase online sales of mobile products generating campaings in order to attract quality traffic and to grow the conversion rate of those products.- Make alliances with others online retail stores to take advantage of their traffic and capture new clients.- Keeping upgrade the content of the online store with better practices of UX.- Analyze the campaigns, offers and advertising in analytics for generating strategies that improve the conversion rate.- Coordinate and manage the telemarketing campaings. Show less

  • eCommerce Professional

    Apr 2015 - Jun 2017

  • Young Professional - Online channel

    Apr 2014 - Mar 2015
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  Austral Migration and Education Consultants

  May 2018 - Dec 2018

  Digital Marketing Specialist

  - Create digital marketing strategies to increase the number of qualified leads.- Implement social media strategies to increase engagement making content calendar, posting and tracking performance.- Implement advertising campaigns on Facebook Business Manager and Adwords, analyzing their perfomance and optimising it.- Create Email Marketing campaigns using Mailchimp maintaining email marketing lists and list segmentations.- Keep website and blog up to date taking into account basic SEO and UX practices.- Tracking and reporting. Show less

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  Bonsey Jaden

  Dec 2018 - Mar 2020

  Media Buyer

  - Optimisation of advertising campaigns through Facebook, Instagram and Google Ads. - A/B testing implementation.- Performance analysis. - Accounts: Disney, Moose Toys, Rollie Shoes, Buy2Give.

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  Vidico

  Jan 2019 - now

  Vidico creates high-performing video content for brands around the world. Our work has met the likes of TikTok, Spotify and Square.Role- Establishing marketing goals based on past performance and market forecasts- Working with marketing staff to develop detailed marketing plans for all media channels and sales teams- Approve and oversee the creative development of promotional materials, website content, advertisements, and other marketing-related projects- Communicate with various media buyers, agencies and other services to help marketing projects come to fruition- Work within the department budget to develop cost-effective marketing plans- Track all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives- Adjust marketing campaigns and strategies as needed in response to collected data and other feedback- Creating promotional information to drive business- Coordinating multiple channels of marketing strategies- Evaluating performances of marketing campaigns- Troubleshooting marketing campaigns that are not performing well- Monitoring and improving SEO- Managing budgets for marketing campaigns- Testing new marketing opportunities Show less

  • Strategic Marketing Manager

    Aug 2022 - now

  • Marketing Manager

    Mar 2020 - Jul 2022

  • Marketing Coordinator

    Jan 2019 - Mar 2020