Dima Sham Akram

Dima Sham Akram

Apprentice

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location of Dima Sham AkramColombo, Western Province, Sri Lanka

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  • Timeline

  • About me

    Founder at SAND Concepts

  • Education

    • Ecole Internationale Tunon

      -
      Bachelor of Arts - BA Public Relations, Advertising, and Applied Communication
  • Experience

    • Fincorpo.com & Legal Services SA

      Jan 2005 - Jan 2006
      Apprentice

      Concurrently pursued an apprenticeship and business school studies.Undertook diverse administrative responsibilities, including data entry, document preparation, and meticulous filing.Gained valuable insights into the intricacies of offshore accounts, acquiring knowledge about regulations, compliance procedures, and documentation requirements.Assumed daily accounting responsibilities, ensuring precision in recording financial transactions and updating ledgers with a commitment to accuracy and compliance. Show less

    • ART Computer

      Jan 2007 - Jan 2009
      Apprentice

      Encompassed various responsibilities in finance, administration, stock management, and merchandising, as part of the second year apprenticeship.Developed a comprehensive understanding of the interplay between financial management, administrative efficiency, and effective stock control within the context of a premium Apple reseller.Successfully balanced multiple responsibilities, demonstrating adaptability and a proactive approach in a dynamic and technology-focused retail environment.

    • Businessclubbing.com

      Jan 2010 - Jan 2010
      Marketing And Public Relations Intern

      Engaged in a diverse and integral role during my undergraduate studies in Public Relations, actively contributing to various aspects of the agency's operations.Played a key role in developing the marketing plan for the acquisition of the esteemed institution "Le Baroque," showcasing strategic thinking and collaborative skills.Led content creation for the brand's online lifestyle magazine, producing articles, blog posts, and multimedia content in both English and French.Participated in high-end event management, undertaking logistical tasks, attending client meetings, and providing on-site support.Assisted with organising one of a kind events with celebrities such as DJ Snake, Stromae, Pitbull, Clinton Sparks and more. Show less

    • Hedblom Capital

      Jan 2010 - Jan 2012
      Marketing Research Analyst

      Conducted quantitative and qualitative research in both English and Spanish, specializing in identifying and evaluating potential strategic partnerships between Latin American SMEs and Swiss financial institutions.Led the development, and execution of marketing and communication plans, playing a pivotal role in enhancing Hedblom Capital's market positioning..Overlooked the logistics of European road shows, fostering collaboration and partnership opportunities between Latin American SMEs and Swiss financial institutions. Show less

    • Huejay Group Of Companies

      Jan 2014 - Jan 2015
      Event Manager

      Streamlined and modernised event management processes, implementing protocols and checklists.Led the comprehensive analysis and evaluation of event management procedures, contributing to the overall efficiency of departmental operations.Designed, planned and overlooked events

    • SAND Concepts

      Mar 2017 - now
      Founder

      Recognised a market gap following a growth in real-estate, driven by the increasing demand for stylish home lifestyle products.Managed all aspects of the business including retail operation, product design, procurement, staff hiring, and the creation of effective marketing and social media campaigns.Strategically sold the container store by year 3 to invest in a larger retail space to accommodate growing clientele.Unfortunately, faced closure amid the global lockdown.Demonstrated agility and innovation by swiftly pivoting the business online, resulting in a highly successful venture that generated significant sales.Successfully liquidated the entire stock during the COVID-19 pandemic, showcasing resilience and adaptability in challenging circumstances. Show less

    • Park Street Gourmet

      Jan 2021 - Jan 2022
      Merchandising Consultant

      Developed a retail and merchandising blueprint, strategically redesigned the physical store, and implemented an online content strategy.Leveraged merchandising techniques, set KPIs, and applied sales psychology principles to curate displays, maximizing customer engagement and driving sales.Collaborated with developers to assess and fine tune the company’s delivery app addressing back-end, front-end and user interface issues.

    • Huejay Group Of Companies

      Jan 2023 - Jan 2024
      Retail Business Consultant

      Led transformative initiatives, introducing new retail products and optimizing store operations.Set KPIs, devised growth strategies, and managed procurement and merchandising processes.Successfully enhanced the overall retail environment, contributing to increased customer satisfaction and sales growth.

  • Licenses & Certifications