Maysa Shawwa

Experience

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  Lebanese American University

  Jun 2010 - Jul 2010

  Journalist at MARCOM

  Worked at the Marketing and Communications department at LAU during Summer 2010•Helped in writing and updating the content of the online news sectionof LAU website •Worked on the profile essays of the recipients of honorary degrees from LAU during the 2010 commencement

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  American University of Beirut

  Jan 2011 - Jan 2013

  Graduate Assistant

  •Web editor for the Sociology, Anthropology, and Media Studies Department page: http://www.aub.edu.lb/fas/sbs/Pages/index.aspx •Social media manager for Media Studies at AUB •Conference manager and web editor for AUSACE 2011 hosted by AUB: January-June 2011http://www.aub.edu.lb/fas/sbs/media_studies/activities/ausace2011/Pages/default.aspx •Worked on research about digital media: http://www.opensocietyfoundations.org/reports/mapping-digital-media-lebanon

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  International Journalists' Network IJNET

  Jul 2012 - Jun 2014

  Arabic Contributor

  Contributed to the IJNET Arabic site with posts featuring tips on how journalists could use the latest media technologies in reporting in order to enhance their coverage.

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  Media Studies Program at the American University of Beirut

  Feb 2014 - Mar 2014

  Research Assistant

  •Helped in updating the Freedom House Report on Freedom on the Net in Lebanon for 2013-2014. •Searched for new information on issues related to net freedom in Lebanon like internet sphere, infrastructure, censorship, speed/cost, cyber attacks,and laws.•Attended the MENA ratings review meeting from May 20-22nd to finalize the scores for Freedom on the Net 2014 Lebanon Report.

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  Arab Thought Foundation مؤسسة الفكر العربي

  May 2014 - Dec 2014

  Social Media Officer

  •Developed a social media strategy for the foundation•Managed the social media accounts of the foundation•Chose and Managed the social media team responsible for the coverage of Fikr 13 conference:-Organized the teasing campaign -Wrote blog posts to introduce speakers,sponsors,conference's relevant topics.. with assistance of the team -Conducted short interviews with speakers and key figures -Managed the live coverage of the conference (tweets and blog posts etc..) -Brainstormed and created infographics relevant to the conference•Wrote blog posts about the Ambassadors' Program and their updates regarding their projects•Conducted live chats with the new ambassadors and led discussions online on key international days (highlighting the ambassadors' latest initiatives and their roles as change makers in their societies)+Designed special posters for the discussion •Read ATF's publications and translation projects and picked interesting information and highlights for potential discussions online•Initiated the idea of having an animated explainer video that gives guidelines for the Arab Creativity•Followed up on previous winners' news and share their updates and latest initiatives •Conducted interviews with Arab Creativity awardees•Publicized and marketed Arab Thought Foundation's education projects online in a creative and innovative way•Conducted research about issues relevant to the foundation’s mission•Tracked the social media networks’ activity and measured their influence Show less

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  Free Press Unlimited

  Aug 2014 - Jun 2016

  Media Analyst

  I contributed to FPU's programme on building Ethical Journalism for Syria Alliance.The work involved monitoring of the quality and impact of the content produced by the media beneficiaries, among others:1.Together with the team decided on a suitable research methodology, which includes deciding on sample sizes and writing a codebook2.Applied the codebook and research methodology by monitoring and coding the output of beneficiaries.3.Generated data based on agreed indicators, collect and analyse data.4.Monitored the output of the beneficiaries applying the agreed methodology5.Contributed to producing reports which showed the results of the analysis and recorded breaches against ethical codes6.The coded indicators were filled in timely and reported timely to team (lead) indispensable to producing the analyses and reports. 7.Contributed with know-how, solution to possible obstacles in the implementation of the monitoring. Show less

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  Free Press Unlimited

  Oct 2016 - Sept 2019

  Media Analyst

  I've contributed to FPU's programme on building Ethical Journalism for Syria Alliance. I worked within a team to design a tailor made media analysis system and to develop the codebook our team used in the previous phase of the project. The work also involved the monitoring of the quality and impact of the content produced by the media beneficiaries, among others:1.Worked in collaboration with media monitoring experts as well as with Osservatorio di Pavia to develop the media analysis methodology and codebook.2.Monitored the output of the beneficiaries applying the agreed methodology.3.Contributed to producing reports which showed the results of the analysis and recorded breaches against ethical codes.4.The coded indicators were filled in timely and reported timely to team (lead) indispensable to producing the analyses and reports. 5.Contributed with know-how, solution to possible obstacles in the implementation of the monitoring. Show less

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  King Faisal Foundation مؤسسة الملك فيصل الخيرية

  May 2021 - now

  Content Developer and Public Relations Specialist

  · Developed a social media strategy for the Foundation (+ reviewing and updating it on an annual basis)..Conducted social media benchmarking and competitive analysis research against the Foundation's social media pages..Performed social data/metrics analysis.· Currently managing the social media accounts of the Foundation.· Developing ideas for posts on social media. · Implementing the proposed ideas via writing posts and reporting about events..Creating editorial calendars.· Covering events (visiting the Foundation’s entities) including producing video reports and interviewing key figures.· Marketing the work of the Foundation's 5 entities in a creative way..Holding live interviews/podcasts with key figures.. Training and managing interns.. Writing Press Releases in English and Arabic for release in local, regional, and international media outlets..Building connections with media and key journalists. Show less