Paola Quintero

Experience

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  The Hershey Company

  Oct 2015 - Dec 2016

  Category strategy and insights trainee

  • Drink, confectionery and seasons support for Walmart México. • Creation and analysis of scorecards for every category.• Benchmark analysis.

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  Villagio creativo

  Jun 2017 - Aug 2017

  Summer Internship- Italy

  I worked on branding, market research and graphic/product design for luxury brands. (VESOIReggia di caserta, 1´618 De María Jewelry & Furla)

• 

  Diageo

  Feb 2018 - now

  •Planning and execution. Sell in and sell out strategies, campaigns, promotions, and events for different sales channels.•Responsible for the profitable retail marketing budget management. •Oversaw and coordinated agencies and cross-functional teams to create brand experiences.Achievements:•In 2022, we won customer of the year because of excellence in execution. •Expo Alianza: First time that a 360-execution got implemented and covered all the areas of the final consumer : growth +19% total brands & +24% in scotch VS Last expo.•Part of the team who won campaign of the year “brand with cultural impact.” Show less •Lead business relationships and negotiations with e-commerce partners. Improved sales by +100% andgained +2ppts SOV.•Accomplished an investment optimization of a 6% increasing ROI.•Developed disruptive e-commerce strategies/promotional and seasonal grid focused on shopper experience leading usto win +4ppt SOV and growth +500%.•Use of reporting tools to review and analyze different KPIS and identified our consumer.•Control of the image of our brands on retail website and social media Show less

  • E-commerce manager. Marketplaces

    Mar 2023 - now

  • Trademarketing WHS specialist

    Sept 2021 - Mar 2023

  • Jr manager e-commerce. Delivery apps

    Sept 2019 - Aug 2021

  • E-commerce executive

    Feb 2018 - Aug 2019