Swathi Naik SEO-PPC Expert

Experience

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  CTK SOFT

  Sept 2011 - Mar 2013

  SEO Analyst

  Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunitiesProvide SEO analysis and recommendations in coordination with elements and structure of websites and web pagesProvide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specificAdminister search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projectsHelp to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)Implement link building campaigns in coordination with client SEO goalsAssist in development and execution of communication/content strategies via social communities in coordination with SEO goalsKeep pace with SEO, search engine, social media and internet marketing industry trends and developmentsResearch and administer social media tools in support of clients’ social media strategyMonitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goalsMonitor and evaluate search results and search performance across the major search channelsCommunication to team and management on project development, timelines, and resultsWork closely with the other team members to meet client goals Show less

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  Black and White Creative Studio Pvt Ltd

  Apr 2013 - Jul 2013

  SEO Specialist

  Optimizing copy and landing pages for search engine optimization Performing ongoing keyword research including discovery and expansion of keyword opportunities Researching and implementing recommendations for organic SEO success

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  Mediajenie Softech Pvt Ltd

  Jul 2013 - Jul 2014

  Associate Digital Marketing expert In Bangalore

  Developing and executing Digital Marketing strategy across all businesses globally.Developing and executing SEO strategies to help achieve and maintain top rankings on major search engines – ability to think outside the box in a highly competitive vertical.Aiding in the execution of paid search ad campaigns in Google, Yahoo, Bing and other engines, ensuring delivery within acceptable cost per acquisitionDeveloping and optimizing landing pages and conversion funnel using A/B and multivariate testing methodologies to improve conversion ratesDevelopment, testing, and roll-out (as appropriate) of new business-building tactics, such as Facebook advertising, mobile PPC, YouTube PPC, Display retargeting, etc.Work effectively across marketing disciplines, and cross-functionally across the company, to understand and deliver on business requirements.Perform other duties as assigned. Show less

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  WorkSphere Technologies Pvt Ltd

  Jul 2014 - Jan 2017

  Senior Digital Marketing Team Lead

  Planning Web, SEO/SEM, email, social media and display advertising campaigns Maintaining our social media presence Measuring and reporting on the performance of all digital marketing campaigns Identify trends and insights, and optimize spend and performance based on the insightsBrainstorm new and creative growth strategiesPlan, execute, and measure experiments and conversion testsCollaborate with internal teams to create landing pages and optimize user experienceUtilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch pointsInstrument conversion points and optimize user funnelsEvaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Show less

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  Langoor Digital Pvt Ltd

  Jan 2017 - Jan 2018

  Sr. Digital Marketing Analyst

  Consult with client IT groups to customize, support and implement an ongoing array of SEO solutions or deliverables.Supports ongoing evaluation of client web technologies / systems and their configuration for SEO visibilityProvide monthly, weekly or ad hoc reporting of natural search campaigns, including:KPI Definition and measurementMonitor campaign progression as it relates to client goals and objectivesQA ongoing data quality to ensure reporting accuracyLeverage specialized reporting software and data sources for the reporting/analysis processCreate infographics and data presentations that best communicate data insights to clients.Proactively provide analytics and key findings for team and clientComprehensive keyword research, analysis and selectionEnsure timely delivery of all reportingAbility to translate web analytic insights into SEO best practices or actionable recommendations that improve natural search efforts.Assist other departments in implementing search projects Show less

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  Juego Studio Private Limited

  Feb 2018 - Jan 2019

  Digital Marketing Manager

  Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaignsDesign, build and maintain our social media presenceMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Identify trends and insights, and optimize spend and performance based on the insightsBrainstorm new and creative growth strategiesPlan, execute, and measure experiments and conversion testsCollaborate with internal teams to create landing pages and optimize user experienceUtilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Show less

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  Dilate Digital

  May 2019 - now

  • PPC MANAGER

    Dec 2019 - now

  • Sr. Seo specialist

    May 2019 - now