MAYUR METHAR

Experience

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  Affinity Express

  Jan 2010 - Jan 2011

  Jr. Graphics Designer

  • Provided proposal layouts and designs under extremely tight deadlines• Recognized for fresh and innovative ideas and creative design• Created advertisements and logos in InDesign including, handouts, flyers and magazine cover for a newspaper• Designed on and average 130 artworks daily • Created a structured to achieve the timelines to fulfill the client needs

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  Team-Lease India Pvt. Ltd.

  May 2013 - Apr 2015

  Multimedia Designer

  • Created a variety of communications materials including graphic design, photography and video• Created training material like videos, brochures, presentations (ILT, DLC, WBT)• Created complex, original graphic design and comprehensive layout concepts• Prepare sketches, instructions, and comprehensive layouts of designs• Conduct due diligence and maintain quality assurance and control for proposed and existing client projects

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  GGS Information Technology Pvt. Ltd.

  May 2015 - Jan 2022

  Visual Designer

  • In-depth experience in understanding the importance of creative content that appeals to a digital media• Understand client briefs and actively contribute to the brainstorming and ideation• Conceptualizing the overall creative approach and creative strategy for brands as per the client requirements• Conceptualizing new marketing and design ideas which helped for creative direction for video projects• Creating animation videos like motion graphics based on storyboard• Creating & editing videos based upon script, promos & trailers for events, explainer videos• Design quality check and proofreading before submission to client Show less

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  John Deere India Pvt. Ltd; Pune

  Apr 2019 - May 2022

  Associate Section Manager

  Printing & Logistic-• Oversee printing for marketing materials, packaging, labels, ensuring quality and timely delivery.• Managed vendor relationships, negotiate contracts for cost-effective solutions.• Logistics Planning: Planning and coordinating the logistics of printed materials and distribution to various locations.• Monitored printing inventory levels, tracking stock, and managing reorders to maintain adequate supply levels.• Managed printing and logistics budgets, optimizing costs, and seeking cost-effective solutions without compromising quality.• Organized the shipping and distribution of printed materials to multiple locations as needed.• Problem Solving: Address challenges, ensure smooth operations.Online Lead Generation• Proficiency in digital marketing strategies to generate leads through online channels.• Ability to engage and nurture leads through targeted content, personalized communication.• Experience in analyzing lead data, tracking metrics, and optimizing campaigns to enhance lead quality and conversions.• Understanding lead qualification criteria to route leads effectively to sales teams for conversion.• Experience in multi-channel marketing to engage leads across various online platforms for maximum impact.• Skilled in identifying bottlenecks, implementing CRO strategies, and enhancing lead conversion rates.• Proficient in measuring campaign ROI, evaluating performance, and optimizing strategies for maximum lead generation efficiency. Show less

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  John Deere India Pvt. Ltd; Pune

  Jun 2022 - now

  Section Manager (Marketing Communication)

  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.• Continually maintained and improved company's reputation and positive image in markets served.• Captured new customers by optimizing business strategies and launching products to diversify offerings.• Launched successful digital marketing campaigns that achieved goals for increased website traffic.• Established, initiated, and optimized business development strategies based on company targets.• Devised content strategy to effectively engage target audiences.• Developed creative presentations, trend reports, kitted assets, and product data sheets.• Executed comprehensive marketing plans that consistently achieved targets for increased revenue.• Coordinated with design and media teams to develop high-quality creative assets.• Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.• Managed budget allocation and resource utilization to maximize marketing ROI. Show less