
Palaniappan B
Research Assistant

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About me
Data Analyst & PPC Data Manager at Switcheroo | Leveraging Big Data for Competitive Advantage & Driving Decisions with Robust Data Analysis | Expert in SQL, Python & Power BI | Excel in Analytics & Insights
Education

AMM matriculation higher secondary school
2016 - 2018Biology, General 12thFinished 12th with pass percentage of 93.6%

Kendriya Vidyalaya,IIT madras
2006 - 201610thFinished 10th with pass percentage of 96%

Queen Mary University of London
2022 - 2023Master of Science - MS Internet of Things 72% (First Class with Distinction)My academic pursuits have provided me with a comprehensive skill set and practical expertise in several key areas of data technology:Data Analytics: Proficient in using Python to apply statistical and machine learning techniques, enabling effective data analysis and insight generation.Internet of Things (IoT): Specialized in designing and managing smart devices, with a focus on optimizing interconnectivity and the efficient use of sensor data.Big Data Processing: Developed… Show more My academic pursuits have provided me with a comprehensive skill set and practical expertise in several key areas of data technology:Data Analytics: Proficient in using Python to apply statistical and machine learning techniques, enabling effective data analysis and insight generation.Internet of Things (IoT): Specialized in designing and managing smart devices, with a focus on optimizing interconnectivity and the efficient use of sensor data.Big Data Processing: Developed expertise in utilizing Apache Hadoop and Spark for robust, large-scale data processing and analysis.Cloud Computing: Acquired skills in AWS and Google Cloud platforms, enhancing my ability to implement scalable and reliable cloud-based data solutions.Cybersecurity: Focused on securing data integrity and privacy, mastering encryption techniques and network security measures. Show less

SSN College of Engineering
2018 - 2022Bachelor of Engineering - BE Electronics and Communications Engineering 8.661 GPACore coursework included:C++ & Python: Solidified programming foundations, emphasizing problem-solving and software development.Communication Systems: Explored the principles of modern communication technologies.IoT: Delved into the Internet of Things, connecting devices and data analytics for real-world applications.Electronic Circuits: Mastered circuit design and analysis, crucial for hardware development.
Experience

Orta Doğu Teknik Üniversitesi / Middle East Technical University
Apr 2020 - Apr 2022Research AssistantDuring my research internship at Middle East Technical University (METU), I specialized in IoT cybersecurity, where I played a pivotal role in enhancing the security framework of IoT systems through innovative machine learning applications.• Developed a heterogeneous IoT system that enhanced security and operational efficiency using machine learning algorithms, reducing false positive rates by 30%.• Implemented advanced machine learning techniques to detect and prevent potential security threats, increasing detection accuracy by 40%.• Focused on mitigating broad attack vulnerabilities through strategic resource optimization, reducing resource usage by 25% without compromising system integrity.• Achieved high-precision intrusion detection while adhering to strict power constraints, optimizing the system’s energy consumption by 20%.• Worked under the mentorship of Professors Pelin Angin and Iacovos, applying systematic research methodologies that enhanced the project’s data validation process by 35%.• Led the 'Green Machine Learning Approach to Security Hardening of Medical IoT at the Sinkhole' project, innovating a health-centric IoT system that securely transmitted vital data with 99.5% uptime.• Developed a robust dataset to test and improve the system’s resilience against various cybersecurity threats, enhancing data reliability by 45%.• Enhanced the efficiency of machine learning algorithms for better intrusion detection and system performance, increasing overall system efficiency by 50%.• Engaged in significant collaborations with industry experts and academic professionals, resulting in three joint research publications and presentations at international cybersecurity conferences.• Expressed a strong commitment to further exploring the intersection of IoT, cybersecurity, and data-driven solutions, aiming to contribute to innovative advancements in the field and targeting a 25% improvement in overall IoT system security protocols. Show less
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Standardisation Testing and Quality Certification (STQC) Directorate
Jul 2021 - Aug 2021Cyber Security AnalystDuring my cybersecurity internship at a notable Central Government Company, I immersed myself in the multifaceted world of cybersecurity, gaining hands-on experience and expertise vital for protecting critical systems and data. • Mastered the use of Wireshark for network analysis, enhancing the ability to monitor, analyze network traffic, and identify vulnerabilities, improving threat detection efficiency by 30%.• Utilized Postman to conduct rigorous API testing, ensuring the security and functionality of web services and APIs, leading to a 25% reduction in API-related security incidents.• Gained comprehensive knowledge of various cyberattacks, such as malware, phishing, DDoS, and ransomware, enhancing threat landscape understanding by 40%.• Implemented and optimized security protocols and measures, safeguarding critical information and infrastructure, which decreased potential security breaches by 20%.• Worked closely with seasoned cybersecurity experts and professionals, contributing to the formulation and execution of effective security strategies and incident response plans.• Engaged in real-world cybersecurity scenarios, gaining invaluable insights into threat detection, incident handling, and risk mitigation, improving incident response time by 35%.• The hands-on experience provided a deep understanding of the dynamics of cybersecurity operations within a government framework, leading to enhanced operational security measures.• Developed capabilities in identifying and responding to emerging cybersecurity threats, enhancing system resilience.• Contributed to the development of comprehensive security strategies that were adopted across multiple departments, improving overall security posture.• Developed a strong sense of responsibility and commitment to the field of cybersecurity, preparing for further professional roles in security management. Show less

Caterpillar Inc.
Feb 2022 - Jul 2022AnalystAt Caterpillar Inc., I significantly enhanced data-driven decision-making through expert deployment of advanced analytics and business intelligence solutions. My role involved spearheading the development and optimization of machine learning models that improved predictive maintenance and operational efficiency, resulting in a notable increase in uptime and a 25% reduction in data processing times. • Spearheaded the deployment of advanced data analytics frameworks using Python, leading to a 25% reduction in data processing times through optimized scripts.• Developed and fine-tuned machine learning models to predict maintenance needs and equipment failures, improving operational uptime by 20%.• Created dynamic, interactive dashboards and reports in Tableau, enhancing data accessibility and decision-making across the company.• Collaborated with engineering, production, and IT teams to align data analytics with business goals, enhancing data-driven strategies.• Managed large-scale data migrations and integrations using SQL and Python, ensuring data accuracy and integrity in high-volume environments.• Utilized statistical analysis and A/B testing to drive improvements in business processes, achieving a 10% enhancement in user engagement metrics.• Designed and implemented predictive models for forecasting product demand and inventory levels, increasing forecasting accuracy by 15%.• Developed BI solutions that provided real-time insights into manufacturing and supply chain operations, leading to a 12% increase in customer satisfaction through improved service delivery.• Conducted workshops and training sessions on data literacy and analytics tools for non-technical team members, significantly enhancing company-wide data awareness.• Acted as a consultant to senior management on the strategic use of data, influencing long-term decisions that resulted in sustained operational efficiency. Show less

Switcheroo.co.uk
Sept 2024 - nowData Analyst and PPC Data ManagerAt Switcheroo, I focus on analyzing client and PPC data to drive data-informed decisions. My role involves in creating automated, interactive Power BI dashboards and conducting advanced Excel analysis to streamline decision-making processes. I also manage PPC bid strategies on Google Ads and Bing Ads, optimizing campaigns to discover the most effective approaches for driving sales and maximizing ROI.
Licenses & Certifications

Machine Learning using Python Programming
UdemyJun 2021- View certificate

Cybersecurity and the Internet of Things
CourseraMay 2020 - View certificate

Programming for Everybody (Getting Started with Python)
CourseraJun 2020 
Introduction to IoT
Cisco Networking AcademyMay 2021
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