Will Huang

Experience

• 

  明基電通

  Oct 2012 - Aug 2017

  Product Manager

  - Planned product roadmaps and specifications for over 10 home cinema projectors. Conducted product proposals and reported market insights, competitor dynamics and product strategies to top-level management.- Worked with 6 cross-functional teams and external partners to streamline the product development process, marketing strategy, and sales enablement strategy.- Developed 360-degree product marketing strategy to align marketing and sales activities, including market research, competitor analysis, customer profiling, key messages, product positioning and 4P strategies.- Took the lead on the 1st THX-certified BenQ home projector (W8000) in 2016, strengthening the brand reputation for high-end home cinema projectors.- Hosted a presentation at China's launch event at Suzhou in 2016 for the world's 1st DLP 4K home projector (W11000) on which I took the lead. Received lots of positive feedback and helped to push the order value to 10 million RMB.- Increased market share of mainstream home projectors from 25% to 30% and nurtured the brand reputation by developing Rec. 709 home cinema projectors in 2015. 收回

• 

  Samsung Electronics

  Oct 2017 - Mar 2018

  Product Marketing Specialist

  - Managed the Taiwan home appliance business in terms of profit and loss. Turned the monthly net income from negative into positive in four months. - Determined the 2018 product lineups and roadmaps in Taiwan to grow the business through communication with Samsung headquarters.- Increased refrigerator sales volume by 20% YoY while maintaining the same gross margin by analyzing market trends and developing different product marketing strategies & channel strategies.

• 

  Sony Electronics

  Mar 2018 - Jun 2018

  Sr. Product Marketing Specialist

  - Managed the profit and loss of the Taiwan TV business, sustained positive net income growth in 4 consecutive months.- Provided 9 product briefs and arranged over 10 product training sessions to key account channels.- Oversaw market changes and competitor dynamics to develop monthly sales plans and channel strategies.

• 

  InQuartik

  Dec 2018 - now

  - Head of the Product and Content Marketing team in InQuartik; led a team of 4 product marketers and content creators to ensure the right product-market fit for 6 Patentcloud products.- Worked with 4 cross-functional teams to facilitate go-to-market plans, including SEO research, competitor analysis, marketing message, product positioning, marketing materials, and channels.- Grew the organic website traffic and free trial sign-ups by 267% YoY and 236% QoQ respectively, via delivering lead-oriented content portfolio.- Boosted avg. session duration of the blog by 29% in a 4-month streak by building a complete monitoring and optimizing system of SEO performance. 收回 - Coordinated across product, sales, marketing, and design teams to determine product messages and go-to-market strategies, successfully launched 4 products in 2 years.- Completed 3 collaterals, 6 sales kits, 6 product videos, 7 white papers, 8 seminar/webinar slides, and 10+ webpages for ATL/BTL events and marketing campaigns.- Gained over 50 leads by supporting the company's participation in the largest IP event in Asia in 2019 by planning and producing all marketing materials, including gift cards, collaterals, slides, case studies, and online free trial automation. 收回

  • Head of Product and Content Marketing

    Nov 2020 - now

  • Product Marketing Manager

    Dec 2018 - Oct 2020
• 

  宏碁

  Jan 2022 - now

  Product Marketing Manager