Jullian Schrup, MBA, MSDS

Experience

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  Portland State University

  Sept 2017 - May 2019

  Sociology Research Scientist

  ● Canvased, digitized and analyzed social surveys to measure the community of Lents’ needs● Conducted multiple major surveys and developed metrics to understand the evolving needs of a highly gentrified community to develop reports for people in positions of power● Analyzed twenty-three in-depth qualitative interview transcripts to identify structural barriers to community gardening for people of color in South East Portland and produced a 47-page thesis

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  Peace Corps

  Sept 2019 - Mar 2020

  Community & Economic Development Volunteer

  ● Worked with international economic organizations - World Bank & UNDP - to identify opportunities for community investment & growth● Conducted and analyzed market-based research on the metrics of local and regional economic growth capacity to identify opportunities for local business growth and crafted actionable projects that were implemented ● Utilized market-based research to develop the online infrastructure of local businesses to attract international tourists and assist in the production of goods Show less

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  Willamette University MBA

  Sept 2020 - Aug 2022

  ● Team Lead for Disney Marketing Adobe Analytics challenge – crafted e-commerce strategy to increase revenue by 7%● Team Captain for Google Marketing Analytics Ad campaign for nonprofit client-directed a $10,000 ad campaign ● Conducted extensive research which lead to three published studies in the fields of economics, marketing analytics, organizational behavior, organizational development & college economics● Mined data and utilized statistical models to craft a marketing strategy for the Dean’s office – published report Show less

  • Graduate Research Scientist

    Sept 2020 - Aug 2022

  • PACE Project Manager - Consultant

    Sept 2020 - May 2021
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  Peace Corps

  May 2021 - Aug 2021

  COVID-19 Peace Corps Response Volunteer

  ● Deployed by FEMA and Peace Corps (PC) to support in the distribution of over 7,000 vaccines at Mobile Vaccine Units● Trained 45 PC Response Specialists in behavior & marketing strategies to increase operational efficiency by 200%

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  Merkle | Cardinal Path

  Feb 2022 - Aug 2022

  Analytics & Insights Consultant

  ● Leveraged Adobe Analytics, Excel, and Tableau to identify key drivers of customer behavior and develop data-driven marketing strategies, resulting in a 10% increase in website conversions for a Fortune 500 client● Consulted on marketing campaigns for fortune 500 clients in the spheres of data automation, ad hoc analysis, dashboard creation, client data normalization, SEO strategy, EXO optimization, and KPI driven insights● Utilized marketing intelligence to inform relationships with multiple clients, owned projects, and created stories with user data to publish market reports to drive innovation and craft company strategy● Built a Random Forest & Regression Algorithm leveraging R & Python to predict revenue based on website traffic with 99.97% accuracy. Show less

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  KPMG

  Aug 2022 - Aug 2023

  Data Scientist & Consultant: Customer Experience - Marketing

  ● Consulted Fortune 10 companies on Generative AI LLM opportunities to save millions over the course of 4 years● Leveraged Python, SQL & R to build dozens of models to predict user behavior, opportunities for growth, and loyalty● Drove Generative AI thought leadership for companies, including identifying leading technologies and integrations in the space

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  Umbrage

  Sept 2023 - now

  Senior Machine Learning Engineer (Part of Bain & Co.)