Christie Hayes

Experience

• 

  GSD&M

  Jan 2005 - Jan 2005

  Media Promotions Intern

  • Communicate between SBC Global account and clients to ensure contract execution• Participate in brainstorming sessions with client site management

• 

  Coca-Cola Enterprises, Inc.

  Oct 2008 - Aug 2013

  Account Manager
• 

  COCA-COLA REFRESHMENTS USA INC

  Sept 2013 - Jan 2017

  Account Manager-Retail Sales

  • Market Unit Top Performer in 2016 with revenue +13% and volume +10% verse prior year• Assigned as Peer Trainer for all new Account Managers on SalesForce Automation sales tools• Developed customer marketing agreements and ensured element execution to Company standard• 2014/2015 Top performer in RED scores- growing Nielsen share of visual inventory by 2%, finishing up in gross profit by 5.8% and volume up 1.1% and 100% penetration in new products and brand portfolio

• 

  COCA-COLA SOUTHWEST BEVERAGES, LLC

  Jan 2017 - Feb 2022

  Manages Key Account portfolio that generates over $50M in revenue and 3M cases annually• Manages funding from the Coca-Cola system for brand development; highest awarded Account Executive within Bottler with an average $50k per account for 2021 to support brand marketing and innovation• Tracks performance in all accounts to ensure maximum sales, profit and return-on-investment; three accounts averaged +19% in revenue 2020 vs 2019• Makes routine sales calls and presents business reviews to customer leadership to maintain a positive customer relationship and identify opportunities to increase sales• Utilizes data sharing portals (PDI, Nielsen) to analyze trends and create customer-specific solutions to market efficiently and improve execution• Adapts to evolving retail marketplace trends with innovative ideas to cater to new shopping habits• Schedules market investment days with frontline teams to enhance cross-functional communication; supports sales reps, supervisors, and brand partners.• Interprets and implements contractual requirements in accordance with Company standards Show less •Created a Market Investment Day structure focused on engaging the frontline with Sales Fundamentals; used company-wide to drive continuous improvement• Developed marketing programs with brand partners to secure incremental display space and drive revenue by account; Ex: Sold in promotion with National Key Account customer in West Texas market unit to drive an incremental +$30k in revenue and +4k cases and in first 2 weeks• Host social gatherings and promotional events to support customers while engaging the Coca-Cola brand• Area Sales Manager deputy in charge Show less

  • Key Account Executive

    Apr 2018 - Feb 2022

  • District Sales Manager- Retail Sales Large Store

    Jan 2017 - Apr 2018
• 

  Coca-Cola Southwest Beverages

  Feb 2022 - now

  The Marketing Director, IC and Sponsorships, has ownership of strategic execution initiatives for Coca-Cola Southwest Beverages, including Marketing Street Challenge, SOVI and Immediate Consumption. Accountability includes core team management, strategy development and results stewardship in partnership with internal work streams and cross-functional partners. Also strategic accountability against the investment and budget management of CCSWB’s Marketing Assets, including Tier 1 & 2 assets and regional contractual accounts. Show less · Leads the Retail Annual Business Planning and Stewardship.· Manage the partnership with TCCC Franchise Leadership and Cross-Franchise Brand Partners to influence strategy and secure resources.· Leads the development of Commercial Channel plans and programs that feed the Sales teams customer selling and execution plans.· Manage and point of contact for National Retail Sales Customer channel strategy alignment.· Lead the development and stewardship of Channel Picture of Success (PicOS), targets (AMPS), and Execution Metrics (Fundamentals). Coordinate execution in partnership with Marketing, Sales Capabilities, Revenue Growth Management, Go To Market, and Sales Operations teams.· Accountable for securing Point of Sale (POS) needs are met to support Channel plans and programs.· Budget management in collaboration with Finance and Commercial leadership.· Stewardship Pillar Platforms and Programs through Trimester Commercial planning.· Collaboration with Marketing & Commercial Team on annual planning and business performance.· Partnership in both long term and short-term planning, includes 360 feedback around plans.· Alignment on annual business plans and budget to support individual projects and priorities.· Strategic partnership on Price Package planning to support channel execution.· Collaborate on Brand/Package strategies and special programs to build brand health.· Manage partnership of community of Channel Leaders across Bottlers to unlock synergies and learnings. Show less

  • Marketing Director- IC & Sponsorships

    Mar 2024 - now

  • Retail Channel Commercial Manager

    Feb 2022 - Mar 2024