TEYÉ Taejay Lee

Experience

• 

  Min Communications

  May 2006 - Aug 2008

  Creative Strategist

  - Commercialized a 3D PC MMORPG in 13 countries.- Launched a game tournament across 8 countries.- Created on/offline activations, trailers, promo films.- Annual campaign planning.- Launched a virtual currency trading platform 'Item World'.

• 

  BBDO Worldwide

  Apr 2009 - Jun 2009

  Art Director

  - Hired by Creative Director James Makanas in Suthisak Sucharintanonta’s Creative Department to work on Lay’s account. - Art directing TVC and prints. Pitch work for Samsung and Chatuchak Market.

• 

  TYDiS

  Jun 2009 - Dec 2010

  Freelance Art Director

  - Hired by the agency’s founders Tarn Tanarugsachock & Iravadee Rattanananta to work on new business pitches, consulting new media and technology application on campaigns. The agency later got acquired by Saatchi & Saatchi. - Won MSIG Insurance business.- Brands: DKT International Tango Condoms, MSIG Insurance.

• 

  FCB Inferno

  Jan 2011 - Dec 2011

  Art Director

  - Hired by CCO Al Young, together with copywriter partner Neda Shadanlou we worked on Nokia and new business pitches. - Won Dove Spa UK with Paul Mann & Dani Brown.- Brands: Nokia Global (retail), Nokia UK (digital), Dove Spa UK.

• 

  THEY

  Jan 2012 - Jul 2012

  Art Director

  - Hired by Creative Director Dylan Berg after winning a creative idea competition from the agency. For agency’s newly created digital team, I have Gamified a presentation about Gamification to encourage everyone’s game-a-like thinking when developing creative campaigns. - Won Dutch Ministry of Employment AOR & Amsterdam Schiphol Airport digital pitch.- Brands: SZW, Vodafone, AEGON Insurance.

• 

  Saatchi & Saatchi

  Jul 2012 - Oct 2015

  Digital Creative Director

  - Hired by ECD Joel Clement as Senior Art Director partner to Associate Creative Director Graham Painter. Later promoted to Creative Group Head and appointed to Digital Creative Director by CEO Mark Cochrane. - Won No.2 on the Agencies New Business League by R3 Worldwide. - Built & led a Social & Digital department (hired and oversaw a team of a social planner, a writer, designers, an art director, a filmmaker, & a digital producer).- Created and produced a numerous Music Video, Documentary, Branded Content, & Games. - Creative lead on Integrated Campaigns for local, SEA regional, & global markets. - Brands: Big Cola (Global), Electrolux (Regional), EA FIFA Online, Virgin Active, Mead Johnson, Thanachart Bank, FWD Insurance, NokScoot Air (SEA, Japan & Korea). - Pitch win: FWD Life Insurance (SEA), Thanachart Bank, OMG, Electrolux (SEA). Show less

• 

  Emakina

  Nov 2015 - May 2016

  Creative Consultant / Freelance CD

  - at Emakina: Philip Morris International (Digital Transformation), Marlboro Seal global launch, Formula 1 Grand Prix Monaco sponsorship VR, digital experience & activations.- at Nomads: Emirates Airline (Global ATL, Digital & Content) Managed production of global campaign for the Economy class, print & online content production between Amsterdam & Dubai. Global digital activation for Emirates sports sponsorship covering Formula 1 Grand Prix, Real Madrid, Roland Garros, America’s Cup, Golf, & Rugby World Cup. Out-posted to UAE to establish the Dubai branch’s creative set up, managing C-level meetings and presentations for the Emirates Airline global operation. - at Isobar: Grolsch (Global Social) content planning and execution of art direction with the agency’s design team.- at 180: PlayStation (Global Social). - at Nearly Normal Studio: Adidas animation content. Show less

• 

  FCB International

  Jun 2016 - May 2018

  Executive Creative Director

  - Hired by International CEO Sebastien Desclee in Brussels to be relocated to Seoul and lead / reconstruct the Seoul branch’s creative reputation as its Senior Management.- Won the first international awards for the agency, and 9 more during my tenure.- Helped Oreo breaking the sales record & a double-digit sales growth for 2 consecutive years, as a result Dongsuh Foods Corp the local JV of Mondelez had built a new factory to expand the production of Oreo in Korea.- Landed Ritz (with the highly celebrated first product film using ASMR technology “Taste It With Your Ears” generating 1M views in 2 weeks, over 7M organic views, debuted Han Sohee) & Dole new business.- Successful transition of Seoul branch’s share and local ownership, assisting FCB International CEO & CFO throughout the process while maintaining the creative excellence and revenue during the transition.- Brands: Oreo, Ritz, Nivea, Eucerin, Bausch + Lomb, Dole. Show less

• 

  The Headliners

  Jul 2018 - Dec 2020

  Creative Partner

  - Joined up with Executive Producer Kimi Kim after years of producing campaigns together. - Oversaw creative operations across Seoul, Bangkok, and Jakarta including consultancy for its sister companies on new business pitches and advised branding for content production startups. - Clients: Lazada, Bausch + Lomb BioTrue, Hyundai, Facebook Small Business, Mr. Romance, Adjust Digital, Here Holdings.

• 

  Peculiar Frame

  Mar 2021 - now

  Creative & Production Services

  - Creating and producing marketing communication assets for clients such as DEPT®, Niji Paris, Leica AG Global, Leica Iberia, Leica Korea, News 1 Media, Borderless Korea, ACE Technologies, Lóweco, GCCA Government Agency, and EsmerArte Spain. Projects include the VR Traditional Martial Arts Experience at SunBee World K-Culture Park for the Ministry of Tourism, as well as campaigns for Colisée Group, Vanity Fair UK, Henry Cotton’s, Nordisk, and more. - Commissioning directors, cam dept, gaffers, overseeing post productions, and production partners to meet the campaign idea, scope, and manage licensing & budgets.- Consulting Korean & Asian brands to produce quality contents in Europe, and helping European brands to enter Korean & Asian market effectively at ease. Show less