Lindsay Weaver

Experience

• 

  Vindico

  May 2011 - Dec 2014

  Reporting/Client Services: hired and built team of 6 analysts, responsible for reporting output for all Vindico Ad-Serving agency clients. Dept. is a Sales support team. Regular external client communication. Deeply involved in the entire client services process from launch to wrap.Client Meetings and Pitches: create data-driven insights for client reviews and attend meetings with key Agency clients. Client-Facing Product Solutions: identify client needs for larger technical reporting solutions. Generate API access for clients’ data integration teams. Walk clients through the technical aspects of parsing through large-scale data feeds.Marketing: produce Industry Data Reports side by side with Vindico Marketing. Find key data insights to establish Vindico as the top player in the Video Ad-Serving industry. Incorporate meaningful data into Vindico presentations for industry events. Show less

  • Director of Analytics

    Jan 2014 - Dec 2014

  • Manager, Analytics

    Oct 2012 - Dec 2013

  • Senior Analyst

    May 2011 - Oct 2012
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  PHD

  Feb 2015 - Jun 2021

  Architect and implement measurement frameworks that drive media and business objectives. Champion and execute solutions such as offline + online Multi-Touch Attribution, budget setting via econometric modeling, and cross-product target audience development, in order to shift client media approach from siloed efforts to unified portfolio strategy. Develop SOWs that ensure current client needs are met, while growing FTEs to account for new projects pitched and additional media budget to manage. Work with clients and strategy teams to implement analytically-driven media planning. Serve in new business pitches on RFI responses and pitching in the room to prospective clients. Show less Reporting/Client Services: manage team of 7 analysts to provide client reporting deliverables. Collaborate with internal teams and other OMG agencies to provide best-in-class insights and drive data-informed strategy. Build custom reporting solutions for clients. Serve as spokesperson for Marketing Sciences’ POV on measurement.Custom-Analysis and Product Solutions: run statistical analysis to determine digital performance. Leverage Scenario to assist with Zero-Based-Planning for MGMRI client. Run attribution analysis for CCL client. Work with client and internal OMG teams to implement and successfully utilize Adobe product suite on behalf of MGMRI client.Department Leadership: Serve as liaison for Alteryx and Tableau software within Marketing Sciences. Work on SOW proposals to ensure we can execute client goals. Show less Reporting/Client Services: led team of 5 analysts responsible for reporting output for SAP, Carnival and HPI clients. Included digital and offline measurement. Leveraged OMG’s DMP solution to create new audience targets and identify cross-channel attribution.Global Measurement: handled global coordination of reporting and measurement KPIs for SAP. Led trainings and assisted in creating agency toolkits and guidelines. Served as the last level of QA to ensure that SAP received meaningful insights on paid media campaigns. Client-Facing Product Solutions: identified client needs for efficient technical reporting solutions. Worked with internal and client teams to build out reporting templates and dashboards. Utilized software such as Alteryx and Tableau to make reporting efficient and allow more time for optimizations and insights. Show less

  • Director, Marketing Sciences

    Aug 2017 - Jun 2021

  • Associate Director, Marketing Sciences

    Apr 2016 - Jul 2017

  • Senior Analyst, Marketing Sciences

    Feb 2015 - Mar 2016
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  UM Worldwide

  Jun 2021 - now

  • SVP, Analytics & Research

    Oct 2023 - now

  • VP, Analytics & Research

    Jun 2021 - Sept 2023