Cathy Ann (Baker) Trowbridge

Experience

• 

  3 Interactive

  Jan 2013 - May 2013

  Media Assistant

  Research and cold call new publishers for my current clients and help implement marketing campaigns for clients.

• 

  Sporting KC

  May 2013 - Sept 2013

  College Ambassador

  Promote the Flatlands Country Music Festival that will take place Sept. 12-14, 2013. As a College Ambassador, I create awareness of the event through social media and special events that I help plan and execute on Mizzou's campus and in Kansas City. My success is determined by how many tickets I can sell.

• 

  PlattForm

  Jun 2013 - Aug 2013

  Digital Media Intern

  Worked on the Pay Per Click (PPC) Digital Media team. Built campaigns in Google AdWords Editor and Bing Ads Editor. Managed three client's account. Optimized accounts for clients and managed a monthly budget of $12,500.

• 

  Veteran's United Home Loans

  Aug 2013 - Dec 2013

  Pay-Per-Click Marketing Intern

  Worked with the Pay Per Click team to help manage campaigns in both the Google and Bing interfaces. Built out a major remarketing campaign that I helped to optimize and manage. Also worked in Facebook ads using the Facebook interface and Facebook Power Editor to build out Facebook ads that were targeted at a certain military demographics and were specific for our certain Facebook pages.

• 

  YAYA Connection

  Aug 2013 - May 2014

  Audience Development Manager

  As the Audience Development Manager, I oversee all of YAYA Connection's social media accounts: Facebook, Twitter, Instagram, Pinterest, Tumblr, Vine, Reddit and LinkedIn. I work closely with the audience development team to come up with strategies that will help us reach our goals that we set at the beginning of the semester. My job is to make sure that we are cohesive across all platforms and that everyone else is doing their job up to standards.

• 

  Go Local Interactive

  Dec 2013 - May 2014

  Pay-Per-Click Intern
• 

  Sweet Spot Marketing

  Jun 2014 - Jan 2016

  PPC Analyst
• 

  Deluxe Corporation

  Jan 2016 - Jun 2016

  Search Engine Marketing Manager
• 

  Adknowledge

  Jun 2016 - Feb 2018

  Media Buyer
• 

  ReachMobi

  Jul 2016 - May 2018

  • Senior Media Buyer

    Aug 2017 - May 2018

  • Media Buyer

    Jul 2016 - Aug 2017
• 

  Mediavo

  Aug 2018 - Nov 2021

  • Digital Marketing Director

    Jan 2021 - Nov 2021

  • Digital Marketing Manager

    Aug 2018 - Jan 2021
• 

  EPL Digital

  Nov 2021 - now

  Director of Accounts