Jad Farah

Experience

• 

  Philip Morris International

  Nov 2015 - Sept 2016

  Key Account Executive

  • Managed visual merchandising across all key account channels, in line with the brand's guidelines and strategies.• Led the execution of trade marketing initiatives at wholesalers and key account retailers.• Prepared weekly product sales data reports to highlight the brand performance across all key accounts.• Supervised the training of delegated key account staff on Philip Morris digital platforms related to stock reporting and merchandising.

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  Group One Holding

  Oct 2016 - Sept 2017

  Account Supervisor

  • Led social media campaign execution across generic social media channels.• Coordinated through weekly reports with clients to ensure campaign alignment with their goals & objectives.• Managed on-ground content capture throughout live events & exhibitions.• Supported project management efforts by coordinating with third-party suppliers, venues, and talent.• Assisted in on-ground event supervision, by leading a team of 10+ account executives, ushers, and runners.

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  Levant Global Suppliers Inc.

  Oct 2017 - Aug 2018

  Trade Marketing Manager

  • Identified, contracted, and managed relationships with key partners, driving clients' revenue and expanding their market share throughout Lebanon.• Designed and deployed point-of-sale material across the contracted universe to increase brand awareness.• Innovated in-store display solutions by identifying, adapting, and revamping global and regional best practices.• Closed new business deals by coordinating requirements; developing and negotiating contracts; integrating contract requirements with business operations.• Presented annual sales plans with the VP of Sales, CEO, and Board of Directors. Show less

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  The Grooming Company Holding

  Sept 2018 - Jun 2024

  • Oversee the conceptualization & implementation of regional digital marketing campaigns, resulting in a AED 11 million marketing revenue in 2023.• Lead a team of 5 marketing specialists, setting team & individual KPIs, and marketing strategies.• Incorporate digital solutions (Example: Salesforce) to personalize cross-platform client journey from acquisition to retention.• Supervise regional franchisee marketing adaptation and execution.• Manage external agencies from performance to social media, SEO & influencers (Example: Isobar & Socio-Design).• Lead digital transformation efforts, starting with web & mobile booking solutions that reduced call center overhead by 40%, and reduced no-shows/cancellations from 11% to 5%.• Develop brand-wide visual merchandising guidelines and execution strategies.• Direct and monitor PR plans across the GCC, securing features in magazines such as GQ, Forbes, Esquire & more. Show less • Led the development of visual messages from conceptualization to finalization of marketing and business development collateral, such as digital ads, brand decks, social media assets, website assets, and print.• Managed 100+ Google Ads/Meta campaigns with an average ROl of 160%.• Designed, developed, and maintained the company's website content and enhanced the search engine optimization strategy resulting in increased website traffic with improved Page ranking in various search engines (Google, Bing).• Conducted market research to identify competitive brand strategies.• Utilized digital analytics tools, such as Google Ads, Google Analytics, Google Data Studio, Facebook Business Management, TikTok Ads, and LinkedIn Campaign Manager. Show less

  • Marketing & Communications Manager - 1847 & Edit

    Aug 2023 - Jun 2024

  • Marketing & Communications Manager - 1847

    Jan 2021 - Aug 2023

  • Assistant Marketing Manager - 1847

    Sept 2018 - Dec 2020
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  Engineering Contracting Company LLC

  Jul 2024 - now

  Group Marketing Manager