
Ryan J. Jacobson
Marketing & Communications Manager

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About me
Territory Sales Manager at Accessories of Michigan, Chicago, Iowa/Minnesota, & Florida
Education

Spanish American Institute-Seville, Spain
-Courses completed International BusinessCourses in International Business, Economics, Management, Marketing, and Global Culture

Parker High School
-High School Diploma General studies and college preparation
University of Wisconsin-La Crosse
-Bachelor of Science (B.S.) MarketingActivities and Societies: Minors: Spanish & International Business International Studies Graduate
Experience

AeroMexico Vacations/The Mark Travel Corporation
Jul 2000 - Sept 2001Marketing & Communications ManagerCreated and launched travel specific trade shows in target markets nationwideBuilt relationships via inside and outside sales within twelve key metropolitan areas for Mexico’s premier airlineCoordinated weekly offers, both to agents and consumers, to attract new business for leisure travelStrategized and negotiated with agent group of over 400 to grow target area sales by 110% Promoted activity based destination travel which increased sales by 15%Launched full website redesign for better interaction, customization, and visual appeal Show less

Hall Chevrolet Co., Inc.
Jul 2001 - Feb 2004Advanced customer satisfaction survey results by specific delivery methods and checklistsIndividualized staff needs based assessments and sales approachesManaged daily negotiations between buyers and sales groupHarmonized Sales, Finance, Parts, and Service departments with weekly improvement meetingsAwarded “Chevrolet Sales and Customer Service Excellence” for Sales Management Recommendation of products through rapport building needs/benefits conversations, producing high level sales and top performer consistencyNegotiated new and used vehicle sales on a commission basis with long-term relationships at the core of interactions
New Vehicle Sales Manager
Oct 2001 - Feb 2004Saleperson(part-time, evenings, and weekends)
Jul 2001 - Sept 2001

Allegis Group /Mentor 4 Inc.
Mar 2004 - Nov 2006Account ManagerDirected specialized recruitment of administrative and customer support for clients throughout WisconsinOpened new business within the Fox Valley at satellite offices along with Milwaukee marketsSet up connections with new businesses via partnership consulting processSupported and guided recruiters to daily goals via coaching sessionsProfit increased four-fold during tenure

Bergstrom Automotive
Dec 2006 - Oct 2008Strategic market growth forecasting with manufacturer quarterly and annuallyNew and certified pre-owned product portfolio management for profitabilityCultivated relationships with Porsche owners, enthusiasts, and competitive targets for higher revenuesDeveloped guest driving events, new model launches, professional driving courses, and road race presence 36% growth in first fiscal year with Porsche Daily goal-setting with staff with use of contact management toolsMentored group of 20 via product benefit approach for 30 models and five brandsOrganized new product launch events at dealership levelRepresented dealer group at training events and corporate meetingsProduced knowledge checks and competitive based one-sheet comparisons for representatives“Bergstrom 3000”Award Winner
General Sales Manager-Porsche of the Fox Valley
Nov 2007 - Oct 2008New Vehicle Sales Manager-GM of Neenah
Dec 2006 - Nov 2007

Time Warner Cable
Apr 2009 - Jun 2014Sales CoachTrained consultative selling techniques to customer service group of 300 representatives and 20 supervisors Led coach-the-coach sessions to improve leadership techniquesCreated and implemented specialized promotional incentives to drive results for the entire Midwest MarketDesigned, constructed, and managed behavioral success/opportunities growth databaseProcess improvement and analysis annually with double-digit increases in area sales for four consecutive yearsCross-trained departments in effective listening and communication methods to respond to needs/concerns2012 Time Warner Cable “Winners’ Circle Sales Excellence” Award Recipient Show less

Bergstrom Automotive
Jul 2014 - Jun 2017Brand Manager-Jaguar and Land RoverRelationship sales of premium luxury vehicles: Alfa Romeo, Jaguar, Land Rover, Maserati, and PorscheInventory maintenance, tailoring, and custom ordering for Alfa Romeo, Jaguar and Land Rover brandsCooperative long-term market development planning with manufacturer representatives 2015/2016 Bergstrom Guest Forever Award Winner2015/2016 Pride of Jaguar Top Dealer Award Winner2015/2016 Land Rover Pinnacle Club Retailer Excellence Award Winner2016/2017 Pride of Jaguar Top Dealer Award Winner Show less

Jewelers Mutual Insurance Group
Jun 2017 - Aug 2019Training & Quality ManagerBuilt Training and Quality group to meet diversified business needs in Sales, Service, E-CommerceFormally documented cadence of training and progression evaluation of new hires for Customer Care leadershipContracted new continued education LMS, substantially decreasing cost of Property/Casualty process for AgentsCollaborated with Customer Care leadership and Human Resources to increase recruiting efficiencyRestructured Quality evaluation process to increase customer experience and surpass corporate audit goals Led Quality calibration sessions focusing leadership on coaching to finesse and foundation skills development Show less

Suburban Automotive Services
Nov 2019 - May 2023Ford Accessories & Performance Parts-Territory Sales ManagerProviding Ford dealers with the best Ford OEM, officially licensed accessories, and performance parts in Northern Wisconsin and the Upper Peninsula.

Accessories of Michigan, Chicago, Iowa/Minnesota & Florida
Jun 2023 - nowTerritory Sales ManagerPartnering with General Motors dealers through outstanding GM Accessories in Northern Wisconsin and Upper Peninsula of Michigan. Focus on protection, enhancement, and performance in Buick, Cadillac, Chevrolet, and GMC brands.
Licenses & Certifications
- View certificate

Rewarding Employees
LinkedInJul 2017 
Certified Sales Counselor
Wilson LearningJul 2017
Languages
- enEnglish
- spSpanish
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