Jake Petersen

Experience

• 

  The Boeing Company

  Jun 1996 - Mar 2001

  • Project Manager – Product Cost Improvement Program

    Jul 2000 - Mar 2001

  • Engineering Liaison

    Jun 1998 - Jul 2000

  • Manufacturing Engineer

    Jun 1996 - Jun 1998
• 

  Mackie Designs

  Mar 2001 - Nov 2002

  Project Manager – Research & Development
• 

  Polaris Industries

  Nov 2002 - Dec 2006

  Program Leader – Performance ATV

  Led engineering in research, design, validation, and manufacturing support for performance ATVs. • Manager of cross functional teams including product managers, industrial designers, design engineers, project engineers, development technicians, and manufacturing engineers• Managed development budgets in excess of $2MM • Led team developing and bringing to market Outlaw 525 All Terrain Vehicle

• 

  MotoCzysz

  Dec 2006 - Jul 2007

  Project Manager

  Responsible for building and executing MotoCzysz master schedule controlling new motorcycle development and manufacturing. • Managed fabrication of parts built in house and out of house • Managed all engine and vehicles builds to ensure development and testing milestones were met• Developed processes and implemented software to control parts inventory

• 

  Nautilus

  Jul 2007 - Dec 2014

  Managed product lifecyles and new product development for all Nautilus and Bowflex strength consumer products. • Partnered with design, engineering, research, manufacturing, sourcing, marketing, and sales to bring products to market• Created concept and feature set for BowFlex SelectTech 560 digital dumbbell• Developed initial wireframes for Bowflex SelectTech Phone and Tablet App• Created BowFlex High Velocity Trainer concept Corporate focal point for product ideation, prioritization, and innovation strategy.• Implemented process and website for innovation project tracking and communication• Worked with outside agencies to perform qualitative and quantitive market research• Performed in home interviews researching the next generation direct to consumer fitness products• Created concepts and led the development of the BowFlex Max Trainer Product champion for Nautilus, StairMaster, and Schwinn commercial products.• Managed transition of 3 product lines from production in Tulsa, Oklahoma to Asia and two product lines from Tulsa to Independence, Virginia• Part of the cross functional development team that launched the new Schwinn AC Performce indoor cycling product line• Coordinated the divesture of products, parts, and assets associated with the discontinued Nautilus commercial business unit Managed development of new products from concept to production. • Worked with functional managers and Product Line Managers to create key time, cost, and performance goals for product development projects • Led cross functional teams in creating and executing project plans to meet those goals

  • Strength Product Line Manager

    Mar 2013 - Dec 2014

  • Director of Advanced Development

    Apr 2010 - Mar 2013

  • Product Line Manager – Commercial Products

    Jan 2008 - Apr 2010

  • Go To Market Project Manager

    Jul 2007 - Jan 2008
• 

  Core Health & Fitness - Star Trac, StairMaster, Nautilus & Schwinn commercial fitness products

  Dec 2014 - Aug 2018

  Own product strategy and roadmap for StairMaster high intensity and Nautilus strength commercial product lines. • Responsible for 15 commercial product lines consisting of 220 individual products sold worldwide• Launched the StairMaster HIITMill and HIITMill X• Partnered with master trainers to develop and launch the StairMaster High Intensity Interval Training workout program Led product development teams bringing new products to market. • Developed and managed project scope, schedules, and budgets• Led teams in the redesign and transition of two product lines from Asia to US manufacturing• Created and implemented stage gate style development process consisting of 162 deliverables spanning 7 development stages

  • Director Of Products

    Jul 2016 - Aug 2018

  • Product Development Project Manager

    Dec 2014 - Jul 2016
• 

  Warn Industries

  Aug 2018 - now

  Lead the team developing incredible products, creating unforgettable stories, and representing some of the best brands in the powersports and automotive off-road industries. Plan, direct and coordinate development of the company’s global product and services portfolio. • Drive the innovation calendar and manage concept-to-launch execution of new products• Uncover new consumer insights and industry trends• Guide the evolution of existing products and the overall roadmap

  • VP of Product & Marketing

    Aug 2021 - now

  • Director of Product Management

    Aug 2018 - Aug 2021