Steve Elvis

Experience

• 

  Spot Cross

  Nov 2021 - Sept 2022

  Junior Media Buyer

  - Managed and optimized 15+ Google Ads accounts across industries like e-commerce, real estate, and healthcare.- Executed full-funnel campaigns that increased lead volume by 40% while reducing cost per lead by 20%.- Conducted in-depth market research and audience segmentation, improving campaign targeting accuracy and relevance.- Collaborated with designers and copywriters to develop ad creatives that achieved 5–7% CTR (above industry average).- Analyzed campaign data weekly, implementing optimizations that boosted ROAS by 30% over three months.- Managed media budgets up to $150K/month, ensuring efficient spend and alignment with performance goals.- Built strong client relationships by delivering clear performance reports and actionable insights, leading to a 95% retention rate. Show less

• 

  EcomHacks

  Oct 2022 - Oct 2023

  Paid Search Manager

  - Designed, implemented, and monitored cross-platform digital campaigns, increasing online engagement and conversions by 25%.- Boosted brand visibility across Google Ads, driving a 30% increase in website traffic and expanding audience reach.- Analyzed competitor strategies and market trends, improving campaign performance by 50% through strategic adjustments.- Tracked KPIs and ROI for all campaigns, consistently delivering 3x return on ad spend (ROAS).- Implemented data-backed strategies that increased click-through rates (CTR) by 45% and reduced cost-per-click (CPC) by 30%.- Delivered actionable insights through weekly performance reporting, enabling continuous campaign improvements and client satisfaction. Show less

• 

  Elumin Agency

  Oct 2023 - Jul 2024

  Pay Per Click Campaign Manager

  - Managed multiple client accounts and projects simultaneously, consistently meeting tight deadlines and ensuring campaign success.- Developed and executed tailored ad strategies that helped clients achieve target KPIs across Google and YouTube Ads.- Researched and built lead magnets that contributed to a 20% increase in inbound client leads for the agency.- Assisted senior media buyers in account optimizations, helping maintain 90%+ client performance consistency across portfolios.- Updated and improved the agency’s SOPs based on Google best practices and industry trends, increasing team efficiency and reducing onboarding time by 25%.- Collaborated on cross-channel strategy for email, CRO, and landing pages, resulting in 35% higher conversion rates for key campaigns.- Delivered clear, actionable performance reports to clients and internal teams using Google Data Studio and Looker, driving data-backed decisions.- Managed paid media across Google Search, Display, and YouTube, optimizing for reach, engagement, and conversions.- Launched lead generation campaigns that resulted in a 30% increase in customer acquisition across key verticals.- Focused on customer retention and LTV strategies, implementing ascension models that increased client value by 15%.- Scaled ad accounts with a performance-led approach, improving overall ROAS by 40% in under 90 days. Show less

• 

  M&L Creative

  Jun 2024 - now

  Pay Per Click Campaign Manager

  - Planned and launched digital campaigns aligned with client goals, improving overall ROI.- Conducted keyword research and optimization, increasing CTR by 30% and lowering CPC by 40%.- Wrote high-converting ad copy and creatives, boosting conversion rates by 25%.- Tracked performance metrics in Google Ads and Analytics, identifying areas to improve ROAS and conversions.- Managed budgets effectively, delivering an average 4X ROAS across campaigns.- Ran A/B tests on ads and landing pages, raising conversion rates by 45%.- Built cross-channel strategies using insights from Google Ads, Meta Ads, and Analytics.- Used audience segmentation and retargeting to increase engagement by 20% and conversions by 30%.- Maintained compliance with ad platform policies, ensuring smooth ad delivery.- Delivered transparent reporting and strong results, helping improve client retention. Show less