Sophie Gallagher

Experience

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  University of Sydney Union (USU)

  Nov 2013 - Nov 2014

  Editor, BULL Magazine

  BULL Magazine is the University of Sydney Union's student magazine. As an editor, I worked in a team to manage and edit writing from a group of reporters, and create the magazine's first website and online platform. I wrote long-form feature articles and news pieces, while working with the organisation to re-design the magazine.

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  Broadsheet Media

  Nov 2014 - Dec 2015

  Freelance Writer

  As a freelance writer for Broadsheet, I covered the best food and drink, art, fashion and nightlife across Sydney and Melbourne. In this position, I wrote news and feature articles that explore the people, places and ideas that are defining these cities.

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  Honi Soit

  Dec 2014 - Dec 2015

  Editor

  Honi Soit is the University of Sydney's weekly student newspaper, with a reach of over 40 000 students in print and over a million hits on our website. As an editor, I worked in a small team to manage, edit and curate work from nearly 100 reporters, and write news, features and long form articles. The position required management of our social media platforms, designing the publication and website maintenance. This year, we became the most viewed editorial team in history through our online content. Show less

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  Cellfish

  Apr 2015 - Jan 2017

  Freelance Researcher and Journalist

  Cellfish are a digital publishing company based in Paris, with partner offices in Düsseldorf. A leading producer in mobile and digital content, they receive 20 million unique vistors per month and have 1 million subscribers.In my role, I acted as an Australian freelance journalist and researcher for the company, providing content with a local spin to ensure their reach is on a global level. My research explored Australian media usage, social media strategy, pop culture and trends that influence this country. It was used by Cellfish to implement mobile and digital products and strategy in Australia. Show less

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  Fairfax Media

  Nov 2015 - Jan 2017

  Alongside my role as a reporter for The Sydney Morning Herald, I also worked as a Social Media Producer. In this role, my responsibilities were:• Management of The Sydney Morning Herald's social media channels, including Facebook, Twitter and Instagram via Facebook Business Manager and Hootsuite• Creating social content in response to breaking news.• Working with the Social Media Editor to implement strategy, including Facebook Live, Facebook Instant Articles, Apple News and video content.• Brainstorming social sells that engage new and existing audiences.• Thorough understanding of SEO best practices and metadata to enhance online visibility. Show less As a breaking news reporter for The Sydney Morning Herald and Sun Herald, my responsibilities included:• Writing a broad range of news stories for print and online. I have been published in various sections of the newspaper, including NSW and national news, Entertainment and Business Day. • Cover breaking news on late and early shifts.• Participate in doorstops, including one with Prime Minister Malcolm Turnbull.• Feature regularly on ABC Radio National to discuss the leading headlines of the day.• Long-form investigative reporting. I wrote a feature exploring the stories of pregnant students at University who face social stigma, lack of support and financial woes, which appeared online and in print in The Sun Herald. It can be read online here: http://m.smh.com.au/nsw/pregnant-students-face-social-stigma-lack-of-support-and-career-dilemmas-20150825-gj7g4k.html?stb=twt• Digital production,with experience in iPad production, CQ and Newsplanner systems, and web writing. My complete Sydney Morning Herald writing portfolio can be read here: http://cargocollective.com/sophiegallagher/The-Sydney-Morning-Herald Show less

  • Social Media Producer, The Sydney Morning Herald

    Apr 2016 - Jan 2017

  • Breaking News Reporter, The Sydney Morning Herald

    Nov 2015 - Jan 2017
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  Bauer Media Australia

  Apr 2016 - Jan 2017

  Digital Weekend Editor, Harper's BAZAAR Australia and ELLE Australia

  As the Digital Weekend Editor for both Harper's BAZAAR Australia and ELLE Australia at Bauer Media, my responsibilities included:• Respond to breaking news and writing articles with a fast turnover.• Brainstorming daily content in-line with the magazine and working it into a finished product that delivers results.• Running BAZAAR and ELLE social media channels via Adobe Social.• Highly proficient in analytical reporting and social listening tools Spredfast, Chartbeat, Google Analytics, EzyInsights, Supermetrics and Adobe Social.• Develop, implement and drive digital editorial strategy to engage both existing and new audiences, while working to increase KPI's and clicks. This is achieved by a comprehensive understanding of SEO best practices and metadata to enhance online visibility.• Drive weekend editorial strategy to engage new and existing audiences.• Identify consumer trends using real time data and insights, and curate this via web writing and gallery production. • Creating content on an array of different social and digital platforms.• Brainstorm and pitch article and content ideas• Strong knowledge and management of CMS systems, Google Analytics and Adobe Suites including Photoshop, InDesign, Premiere Pro and Social.• EDM (Newsletter) production.• Multi-media platform strategy using social analytic software.• Create brand development through written and visual content. • Curate video and work with advertisers to create unique content for Harper's BAZAAR, while assisting Bauer Creative's Art Directors on shoots. Show less

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  NSW Department of Industry

  Jan 2017 - May 2018

  During my time at the NSW Department of Industry, I was promoted to lead the social media strategy exclusively for Skills and Economic Development. This division collaborates with industry and economic agencies to ensure that the NSW economy continues to grow and that the workforce is suitably skilled to support future economic growth. In my role, I created social media opportunities for international trade and investment, industry development, StudyNSW and regional NSW, building out internal video production capabilities, establishing and revitalising the area's social media presence and leading on digital communications across both NSW and international trade groups. Show less The Young Professionals Network across NSW Government is the key body for young employees, providing professional and social networking opportunities. As Co-Chair of the organisation for the NSW Department of Industry, I help to coordinate programs and activities for our 350+ strong membership.My responsibilities include:• Manage a team of 10 in the YPN executive committee, working with them to create an annual schedule of programs and opportunities for our membership.• Coordinate programs which include: 'Lunch and Learn' skill development workshops, 'Executive Insights' discussion forums with leaders in the department and private sector, mentoring opportunities, social networking and interagency events across the NSW Public Sector and IPAA NSW, and more.• Act as a representative for the Department at the Young Professional Senior Leadership Network quarterly meetings. • Work with the Department's executive on programs and opportunities for our young staff. Show less The NSW Department of Industry supports the growth and advancement of globally competitive and sustainable NSW industries to attract investment, increase trade and create new jobs.As the Department's first social media officer, in a newly created team within Communications & Engagement, I have helped to drive the Department's digital strategy and innovation.Some of my key roles & achievements include:• Manage the full suite of the Department's social media channels across all platforms.• Create and implement a brand new social media strategy for the Department, and boost coverage of its work across its digital channels. This includes a thorough knowledge of Facebook Business Manager, Ads Manager, Power Editor, Hootsuite and Onlypult.• Create all content for the Department's social media channels, including graphically designed images, videos, gifs and copy. For this, I use the full Adobe suite and CMS systems.• Establish and strategise new social channels to showcase the Department's interests. • Work with Minister's teams and Communications and Engagement to advise on video content creation and editing.• Undertake regular analytics analysis to measure data and report on this to business lines.• A key achievement has been to up-skill the entire Media team in video creation and editing using Adobe Premiere Pro, giving them the skills to provide a wider array of media opportunities across print and digital channels.• Provide regular education of staff on the world of digital and social media in a range of sessions.• Perform social listening and issues management in response to breaking news that affects the Department.• Implement social strategy for all key campaigns the Department produced.• Establish landmark innovative content creation across the Department's social and digital channels. Show less

  • Social Media Officer — Skills & Economic Development

    Feb 2018 - May 2018

  • Co-Chair, Young Professionals Network

    Aug 2017 - May 2018

  • Social Media Officer

    Jan 2017 - Jan 2018
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  News Corp Australia

  Jun 2018 - Aug 2021

  As the Commercial Integration and Strategy Manager of The Australian, Vogue Australia, Vogue Living and GQ Australia, I generate ongoing and new revenue streams for our publications, while working with commercial partners to help achieve their goals within the marketing mix. Primarily, I drive commercial opportunities across digital, social media, video, audio, print and experiential platforms to help clients reach their objectives, while creating exciting and scroll-stopping content for our audiences. Some of my key responsibilities include:• Lead strategy on corporate campaign briefs and commercially driven audience acquisition across 360 solutions.• Create new social and digital products and revenue streams. This involves managing and implementing paid social media strategy across the four brands, while educating other publications across the business on best practice. • Coordinate with both internal and external stakeholders to ensure commercial partnerships lead to business performance growth.• Manage GQ Australia and Vogue Living's commercial budgets, driving innovation to improve the marketability of brands.• Generate new commercial video solutions, and produce key commercial integration projects. This includes creative directing, storyboarding, scripting, and acting as on-set producer for many of our commercial videos and still shoots.• Lead commercial audio strategy across the four mastheads, educating internal and external stakeholders on the benefits and opportunities in this space. This includes creating the commercial proposition and go-to market collateral for our highest performing podcasts, such as The Australian’s The Night Driver and The Breakdown, and Vogue’s Baby Steps. • Design decks to respond to client briefs and present strategies to corporate partners, while advising account managers on presentation strategy. Clients I work with include LVMH, Harvey Norman, Woolworths, Audi, David Jones, Lexus, Volvo, Samsung, Apple and more. Show less As the Brand Strategy Manager of Vogue Australia, Vogue Living, GQ Australia and The Australian, I work with commercial partners and our publications to create innovative, creative campaigns across digital, social media, video, audio and print executions. A key strength in this role is managing the paid social media strategy of these brands. Some of my key responsibilities include:• Lead strategy on corporate campaign briefs and commercially driven audience acquisition predominantly on digital platforms.• Drive digital and social media innovation among internal teams. • Manage internal and external stakeholders and negotiations to ensure commercial partnerships lead to business performance growth.• Manage GQ Australia and Vogue Living's commercial budgets, driving innovation and business cases to improve the marketability of brands.• Design decks to respond to client briefs and present strategies to corporate partners, while also advising our account managers on presentation strategy. • Create 360 degree strategic executions across digital, social media, print and events. I also lead the strategy and creation of many of our commercial integration projects, with key achievements including:• Producer of Vogue Australia's debut podcast, Vogue Codes, and Executive Producer of GQ Australia's debut podcast, The Men Who Raised Us. This role saw me script episodes, organise interviewees, record each episode, upload podcasts and manage digital and social distribution.• Creative direct, storyboard, script, organise talent and act as the on-set producer for many of our commercial videos and stills shoots. I also manage our freelancers and act as an escalation point for troubleshooting. • Manage and lead our paid social media strategy, introducing new innovations and techniques to advertise and create content across social media.Clients I work with in this role include LVMH, Audi, David Jones, Lexus, AFL, LG, Samsung, PVH, Estée Lauder, COTY and more. Show less As the Senior Campaign Implementation Manager for Vogue, Vogue Living and GQ Australia, my role focuses on project managing all commercial campaigns, producing video content and leading on commercial editorial and social media strategy.Some of my key responsibilities include:• Project manage commercial campaigns for luxury clients across Vogue, Vogue Living and GQ. This includes managing timelines, coordinating editorial and production teams and meeting all campaign KPIs.• Highly proficient in data analysis with Google Ads Manager (DFP), Google Analytics, AdPoint, Facebook Business Manager and Ads Manager.• Manage commercial social media strategy and budgets.• Produce and provide creative direction and storyboarding for video content.• Support and drive editorial commercial strategy, establishing innovative and unique ways to create native editorial and visual content across our three core brands.• Identify consumer trends using real time data and insights to curate leading commercial content solutions.• Account management and liaising with luxury client across the globe.• Support events management and partnerships for GQ Gentlemen's Ball, Vogue American Express Fashion Night Out, GQ Man of the Year, BMW Women of Excellence and more.• Highly proficient in the Adobe suite (Photoshop, InDesign, Premiere Pro). Show less

  • Co-Creator, The Oz

    Mar 2021 - Aug 2021

  • Commercial Integration and Strategy Manager — The Australian & Prestige Titles

    Apr 2020 - Aug 2021

  • Brand Strategy Manager — The Australian, Vogue, Vogue Living and GQ

    Mar 2019 - Apr 2020

  • Senior Campaign Implementation Manager — Vogue, Vogue Living & GQ

    Jun 2018 - Mar 2019
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  Korean Australian Community Support Incorporation Media Scholarship

  Dec 2018 - now

  Co-Chair and Board Member

  Continuing my passion for international education and cultural exchange, I am the Co-President of the board for The Korean Australian Community Support Incorporation (KACS).KACS is a non-profit organisation founded in 2014. One of KACS'​ landmark initiatives is to provide those who study journalism or media at Australian universities with scholarships to visit Korea and learn more about the country's history, cultural landscape and media industry. The scholarship promotes an academic and cultural exchange between Korea and the world, deepening the engagement of the Australian media with Korea in the future. On a wider angle, the scholarship aims to expose young journalists to different media systems to contextualise the Australian experience, and generates a long-lasting interest in international affairs.I was selected to be part of the first cohort of this scholarship program. Now, as Co-President, I manage the board and contribute to the growth of the scholarship throughout its future. This includes helping to select new recipients, advertising the scholarship and acting as a leader in the Australian and Korean community. Show less

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  FBI Fashion College

  Jun 2019 - Aug 2020

  Sessional Lecturer

  As a sessional lecturer at FBI Fashion College, the first Australian institution to offer fashion business to students, I both teach and drive syllabus creation for key courses.When offered the opportunity, I was asked to develop the syllabus, lesson plan, readings and assessment material and course structure for two courses within the Advanced Diploma of Fashion Business: Fashion Media and Communications and Fashion Sponsorships and Collaborations. As part of my role, I also teach three other courses within the Advanced Diploma and Diploma of Business: Fashion Journalism, Fashion Magazines and Advanced Fashion Journalism. Show less

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  The Australian

  Mar 2020 - Jul 2020

  Social Media Producer

  During the global coronavirus pandemic, I was seconded into The Australian's editorial team to manage the newspaper's social media channels and the distribution of breaking news on social over the weekends [alongside my full-time role in the commercial team]. As a social media producer for The Australian, I managed seven social media channels across Facebook, Twitter, LinkedIn and Instagram, and created unique, fast-paced and bold social media content that amplified the work of the paper's breaking news team and journalists. During this time, I also covered the 2020 US election and George Floyd protests. Show less

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  Slingshot Media Ventures

  Aug 2021 - Feb 2024

  Across Slingshot Media Ventures, and our creative arm onesmoothstone. A member of Slingshot's Senior Leadership Team.AWAPAC Future is Female Top 25MFA Awards 2023 Winner: Best Use Of Retail (Lead Strategist)B&T Rising Star Finalist - 2023 Women in Media AwardsMFA Awards 2023 Finalist: Best Use Of Small Budget (Lead Strategist)Yahoo Academy Delegate 2023 MFA NGEN Mentor 2023Speaker: MFA Ex 2023Speaker: APAC Ad Week 2023Guest Lecturer: Macquarie University Business School - Media & Communications Masters ProgramGuest Lecturer: Swinburne University MBAClients: Inghams, Sony Home Entertainment, BlueScope, Daikin, Masterpet, Four Pillars Gin, Endeavour Consumer Health, Barambah Organics, Capilano, Pacific Smiles Dental. Show less Cannes Young Lions Finalist, 2023 (Media)IAB Mentorship Cohort 2023 (Mentored by Rhys Williams, Managing Director - Google)Assisterhood 2023 Cohort (Mentored by Hannah Sturrock, Advertising Council of Australia)MFA NGEN Mentor 2023Speaker: Media Federation of Australia (MFA) Lecture The LecturersSpeaker: IAB Debate ClubGuest Lecturer: Macquarie University Business School - Media & Communications Masters ProgramMFA Digital Certificate IMFA Digital Certificate II (Top Score - 98%)Clients: Sony Home Entertainment, Masterpet, Four Pillars Gin, Endeavour Consumer Health, Barambah Organics. Show less Clients: Universal Sony Home Entertainment, Australian Pork, Masterpet, Four Pillars Gin, Endeavour Consumer Health, Barambah OrganicsJust like David vs. Goliath we see the opportunities to win that others don’t. His expert eye, critical thinking and agility helped him topple the giant…thanks to his trusty Slingshot!We identify the opportunities to win in media & marketing that others fail to see and propel our clients forward; getting them further & faster than they thought possible.We’re a full service, strategy led agency and a true ‘specialist’. We choose to focus our experience and expertise on a select cluster of categories. We call this cluster of categories ‘Home Enhancement Products’. You must have intimate knowledge of a category to be able to win within it. Only with deep knowledge can you pinpoint the areas of opportunity best able to be exploited through smart media strategy. Put simply, we think of ourselves as natives in our client’s categories – not tourists.This approach has enabled us to craft winning strategies for some of Australia’s best-known brands. Are you ready for the Slingshot difference?Recognition for our work includes: 2021 & 2022 Best Places To Work 2017 Festival of Media Global - Awards Finalist | Best Independent Agency Campaign 2017 Festival of Media Asia - Awards Finalist | Best Use of Content 2017 Mumbrella Awards - Finalist | Media campaign of the year 2017 Effie Awards Australia - Finalist | Media Led Idea 2016 Ad News Awards - Finalist | Branded Content 2015 Media Federation Awards - Finalist | Best Campaign Media, Entertainment and Leisure 2015 Media Federation Awards - Finalist | Best Use of a Small Budget Show less

  • Creative Strategy Director

    Jul 2023 - Feb 2024

  • Senior Strategist

    Apr 2023 - Jul 2023

  • Strategist

    Aug 2021 - Apr 2023
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  Assisterhood

  Jan 2024 - now

  I lead the NSW program for Assisterhood: the top industry mentorship program for underrepresentedcommunications professionals across Australia and Aotearoa. This involves recruiting, managing and coordinating 25 mentors (including business leaders, C-suite and more), 25 mentees and a team of 6 to bring the program to life.I am also part of the Assisterhood SLT that runs the program internationally.

  • NSW Lead

    Jan 2025 - now

  • Squad Member

    Jan 2024 - Dec 2024
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  CHEP Network

  Feb 2024 - Mar 2025

  Strategy Director

  Media Strategy Lead across Samsung and The University of Sydney. Brand and Media Strategy Lead across Compare Club. Also working across new business pitches and global BBDO campaigns, such as Whiskas. Agency:WARC 2024: #1 Australian AgencyAustralian Effies 2023: Effective Agency of the YearMumbrella 2023: Full Service Agency of the YearWork: AGDA 2024 Distinction: Create Yes - Design for Good category (Role: Writer) Spikes Asia 2025: 7 x Shortlists for Samsung Clash of Commuters (Role: Strategy Director)Personal: Assisterhood: NSW Lead and SLTAdvertising Debate Club: Founding Member and Leadership TeamInaugural UTS Pathways Industry Mentor 2025Media Federation of Australia NGEN Mentor 20252024 TikTok AcceleratorCo-Chair of CHEP Volunteer ProgramMember of Clemenger Elect - DE&I CommitteeCertified: Support Talk Disclosure Mentor Training - Women's Health Victoria & The AuntiesCertified: NIDA Communications Training - 'Prologue' Show less

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  Clemenger BBDO

  Mar 2025 - now

  Strategy Director

  Part of the merger of CHEP, Traffik and Clemenger to become Clemenger BBDO. Media Strategy Lead across Samsung and The University of Sydney. Brand and Media Strategy Lead across Compare Club. Also working across new business pitches and global BBDO campaigns, such as Whiskas. Work: AGDA 2024 Distinction: Create Yes - Design for Good category (Role: Writer) Spikes Asia 2025: 7 x Shortlists for Samsung Clash of Commuters (Role: Strategy Director)Mumbrella Awards 2025: Finalist, Mumbrella Award for Collaboration - Clash of Commuters; Finalist, Media Campaign of the Year - Lifeblood Blood Supply (Role: Strategy Director) Personal: Assisterhood: NSW Lead and SLTAdvertising Debate Club: Founding Member and Leadership TeamInaugural UTS Pathways Industry Mentor 2025Media Federation of Australia NGEN Mentor 20252024 TikTok AcceleratorCo-Chair of CHEP Volunteer ProgramMember of Clemenger Elect - DE&I CommitteeCertified: Support Talk Disclosure Mentor Training - Women's Health Victoria & The AuntiesCertified: NIDA Communications Training - 'Prologue' Show less