Sushant Sharma

Coordinator Services (Public Relations)

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Chandigarh, India

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Timeline
About me
Public Relations & Communications Professional
Education
- Little Flower Convent School, Panchkula & DAV Public School, Patiala
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- Panjab University
  2010 - 2012
  Master’s Degree M.A. in Journalism & Mass Communication from School of Communication Studies, PU, Chandigarh
- Kurukshetra University
  2007 - 2010
  Bachelor’s Degree Bachelors in Mass Communication and Journalism
  Activities and Societies: 1. Captain of college Cricket Team 2. Member of the college Table Tennis team 3. Member of the college Bhangra team (Punjabi folk dance) 4. Active participant and department representative in debate/quiz/cultural activities
Experience
- India InfoMedia Private Limited
  Jul 2012 - Oct 2013
  Coordinator Services (Public Relations)
  Coordinator Services- India InfoMedia Private Limited, New DelhiI managed the perception management/public relations mandate of Subway India and Alpha G:Corp Development Private LimitedHandled media events for Subway India and Alpha G:Corp Development Private LimitedKey responsibilities included: editorial, media relations and information resourceWas entrusted with the research work for select new business development projectsWorked for other clients on a project-basis (issue management for a global pharmaceutical firm, media-release for celeb perfume launch etc.)Additional responsibility included: Enviro-scans for an FMCG major and Liquor majors, Two-wheeler major, industry chamberMonitored the SEO campaign for the company website which was being handled by an external SEO firm. This included analysing progress, providing editorial support etc. Show less
- Adfactors PR
  Jan 2014 - Mar 2022
  Senior Account Executive:• Client servicing and management• Mapping Client Goal sheets and deliveries• Designing communication mix for Brand promotion• Putting together pitches, messaging, narrative, for various media channels• Managing Media opportunities for spokespersons, develop thought-leadership stories, briefing books and interview notes• Collaborating and co-creating effective campaigns with partners / associates• Crisis & Reputation Management• Cultivating senior media relationships and facilitate client-media partnerships• New Business Development-Identifying opportunity, winning pitches• Reinforcing advisory imagery amongst the media, PR industry and clients both existing and potential wins• Designing and managing Digital and Social Media campaigns, Influencer campaigns for clientsKey Accounts: Vodafone India, JW Marriott Chandigarh, Hyatt Regency Amritsar, Nureca Pvt Ltd, VR Punjab, Innovation Mission Punjab Show less Account Executive:• Day to Day Account Management • Preparing Industry Reports, Competition Analysis, Compiling Market Intelligence• Developing Strategy & Review Activity plans as per business need• Steering Plans – From Conceptualisation to Implementation • Ideation, Story Pitching, Research based features• Crafting media toolkit for appropriate messaging, develop research based supporting facts & figures• Drafting Briefing Documents, FAQ's, Holding Statements• Brand Announcements and Press Conferences• Planning Corporate announcements, Product launches• Issues Management• CSR campaigns• Putting together Annual Presentations and Reviews • Cultivating senior media relationshipsKey Accounts: Vodafone India, JW Marriott Chandigarh, Mona Townships Pvt Ltd, Infosys, Cisco India Show less
  - Senior Account Executive
    Apr 2017 - Mar 2022
  - Account Executive
    Jan 2014 - Mar 2017
- Adfactors PR
  Nov 2022 - now
  Assistant Account Manager
Licenses & Certifications
- Verified International Academic Qualifications
  World Education Services
  Jul 2022
  View certificate