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Beth Raff

Beth Raff

Digital/Print Account Manager, Major Accounts

Followers of Beth Raff1000 followers
location of Beth RaffSanta Ana, California, United States

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  • Timeline

  • About me

    Senior Account Manager, LA Times Studios

  • Education

    • Arcadia High School

      1974 - 1978

      National Honors Society, Band, Epsilon Chi, Zeta Chi Omega, Hugh O'Brien Youth Leadership Award.

    • Occidental College

      1978 - 1982
      BA English

      Activities and Societies: President Delta Omicron Tau sorority English major, Admission Office Intern, President of Delta Omicron Tau sorority.

  • Experience

    • Freedom Communications Inc.

      Jun 1983 - Mar 2016
      Digital/Print Account Manager, Major Accounts

      • Responsible for the largest account territory in the company (over $11 million/year) for Orange County Register and Riverside Press Enterprise specializing in the fashion luxury market and sports category including contract negotiation and budget forecasting. Past categories include high/tech, consumer electronics, music industry and chain restaurants.• Prospected and closed over $100,000 in new business in 2014 and 2015 while creating a niche for the luxury category by attending trade shows and developing relationships at the vendor, manufacturing and marketing levels.• Developed marketing materials, publications, brochures to differentiate our product offerings to my client base.• Provided customized multi-media (print/digital) advertising proposals using my strong written and oral communication skills.• Created unique and targeted solutions for my current and prospective clients including events, sponsorships and innovative ad campaigns.• Utilized market research and competitive analysis to support strategies and grow revenue. Show less

    • Tustin Public Schools Foundation

      Jan 2001 - Jan 2011
      Board Member

      Development, fundraising and community events

    • Southern California News Group

      Apr 2016 - Aug 2020
      Digital/Print Account Manager

      Multi-media account manager representing portfolio including daily and weekly newspapers, gloss magazines, owned & operated newspapers sites across the Los Angeles DMA as well as Adtaxi's diverse digital platforms.

    • Los Angeles Times and San Diego Union-Tribune

      Oct 2018 - Aug 2020
      Digital/Print Account Manager, Major Accounts

    • Meister Media Worldwide

      Aug 2020 - May 2022
      Senior Account Manager

      Representing American/Western Fruit Grower, American Vegetable Grower and Greenhouse Grower portfolio with strategic print, digital, and custom content driven solutions supporting the agriculture industry.

    • California Times

      May 2022 - Oct 2024
      Digital/Print Account Manager Los Angeles Times and San Diego Union Tribune

    • LA Times Studios

      Nov 2024 - now
      Senior Account Manager

  • Licenses & Certifications

  • Volunteer Experience

    • Board Member

      Issued by Tustin Public Schools Foundation
      Tustin Public Schools FoundationAssociated with Beth Raff