Joyce Lee

Experience

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  Quebec Leisure Int Pte Ltd

  Jan 2006 - Sept 2006

  Deputy Divisional Manager

  Managed 6 Clubhouses

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  Wingtai

  Jan 2007 - May 2013

  Senior District Ops Manager

  cross over brand from Fox to Dorothy Perkins and Laline Same as Fox Fashion Apparels (S) Pte Ltd, with additional of:•Weekly consolidation meeting with Brand Executive & Store Managers•DOM business & Ops report weekly for GM, content includes Footfall, No of trx, conversion rate, & headcount updates.•Introduce new sales report format & headcount schedules for productivity measurements.•In charge of new department Style Advisors•Wingtai CCI event setup at Scape Auditorium June 2011•Attended Design Thinking Seminar by Roger Martin July 2011 •Attended GEMS/CCI exhibition & Seminar July 2011•Attended APRCE Seminar in Suntec Oct 2011•Attended WSQ Provide Advance Fashion Advice course Nov 2011•Design work Project for CRM programme Jan-April 2012•Attended Visual Commercialty Course Jul 2012Attended and Awarded cert for Professional Style Advisor by MOD SPE Paris Oct 3rd till 6th Oct 2012Laline (Wingtai Clothing- Arcadia) –Bath & Body line•Training in Israel Feb-12th till 17th•Debut of Laline Pop-up store in Orchard Fashion Step Out 23rd till 25th Mar•1st Store opened in 19th April 2012•2nd Store opened in 14th August 2012•3rd Store opened in 29th October 20124th Store opened in 30th October 2012Fox fashion apparels :Former role same Attended Transforming “You” to excel in Customer Service Seminar Feb 2007Awarded Coaches Certification in customer service workshop Sept 2007Involved with VM department to conceptualize the Visual Merchandising Display guidelines for storesTook up Sponsorship program from company to study Post Graduate Diploma in Service Leadership in year 2009/2010Attended & Awarded Certified Productivity Practitioner 8 days course from Singapore Productivity Association Feb-Mar 2011Assist the General Manager on HR Issues after Ops Manager Departure in 2010.Co-planning in sales target/budgeting with Peer for 21 StoresTraining & People Development for storefront ManagersInnovation/Creation of store fixtures Show less

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  Marks and Spencer

  May 2013 - Aug 2015

  Buying Manager

  Buying mgr Merchandising role:-Responsible in procurement and management of stocks to maximise sales & profitability for Ladies Department.-In charge of brand with stocks management, sales promotion, profit management, catalogue management, pricing policy, communication for merchandise, people management/development and customer service. Former role:Operations manager-weekly MCM meetings -weekly trading meetings-weekly marketing meetings-to build and optimize store operational policies, procedures and strategies-influence retail strategies from operational perspective to drive productivity and efficiency-3rd April 2014 co-training facilitator for denim ambassadorFormer role :Commercial mgr Attended "Beyond the barcode" between 30-31st July 2013Monthly Commentary ReportBi-Monthly Commercial/Store Managers meetingWeekly Trading & Probing AnalysisWeekly Sales Managers MeetingUK commercial training 19-20th march 2014 Show less

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  Trends Furniture Pte Ltd-Homes To Life

  Nov 2015 - Jun 2017

  Retail Sales Manager

  My role is to see through the entrepreneurship of new retail furnishing lifestyle concept brand. "Create a living space"Managed team comprising:Sales and Brand Associates, Visual merchandising (In-store) and Skilled Assembly Team• Devise SOP and Policies for brand and future franchise entrepreneur• Improve current processes with support team• Improve both front line Customer and service delivery feedback solutions• Lead and motivate staff by improving the welfare & benefits, as well as devising training aspects for sales team• Budget planning, staff commission & incentive scheme proposals• Ability to build good alliance with subcontractors, vendors, suppliers, consultants, customers etc. for business development • Structuring Sales trend, reports and weekly sales meetings• Providing Concepts and retail practice BTL Marketing/VM guidelines implementations solutions• Provide VM, commerciality and customer journey walk insights for VM refresh proposal• Providing retail business marketing strategy for business to adopt• Part of Customer Centric Initialtive project 2016 for business ERP and CRM project, leader for customer service segmentCO-facilitator for CCI training with certified consultants Show less

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  Coco and Frank

  Nov 2017 - Apr 2018

  Sales and Marketing Manager

  Manages all sales channel [ Corporate , Ecom , Retail stores and Sales and event booth ]-Conducts sales training -Marketing -Visual merchandising

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  Adidas

  Jun 2018 - Jun 2021

  Senior Manager, Retail operations South East Asia

  Retail OperationsFranchise Store Operations role:-Work closely with Global/APAC/Country Retail Operations teams to share and create best practices in the Franchise business, build an active global Franchise community.-Lead Global/APAC/SEA systems, store operations, compliance and capability topics including sell-out data harmonization, planning, etc.-Provide consultancy across all SEA Countries franchise and retail functions (where necessary) to facilitate franchise partners’ needs.Interim Role [May till Dec 2020]:-SEA ecommerce Omnichannel Fulfillment and backend operations-Backend Digital Global Partner Program Operations for ZaloraFormer Role [Jun 2018- May 2020] :Own Retail Operations-Driving Operations Excellence for SEA-Elevate Direct to Consumers Stores' performance Show less

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  Workforce Singapore

  Jan 2022 - Mar 2022

  Career ambassador

  •triaging and right servicing •career development and job search •provide labour market information and job placement

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  Asia Pacific Breweries Singapore (Part of The HEINEKEN Company)

  Mar 2022 - now

  Promotions Manager

  Development & Strategies to Brand Promoters in driving sales and revenue growth