Upendra Pradhan

Upendra Pradhan

Executive Sales

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location of Upendra PradhanNew Delhi, Delhi, India

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  • Timeline

  • About me

    Business Head - Beverage & Personal Care Ex Dabur || Ex Amul

  • Education

    • St Joshephs school, North Point, Darjeeling

      -
      ICSE X
    • Sri Sathya Sai Institute of Higher Learning

      1989 - 1992
      Science
    • Institute of Management Studies, Banaras Hindu University

      1994 - 1996
      MBA Marketing
    • Indian Institute of Management, Calcutta

      2016 - 2016
      Organizational Leadership
  • Experience

    • AMUL - Gujarat Co-operative Milk Marketing Federation Ltd.

      May 1996 - Jul 1998
      Executive Sales

      Sales and Distribution Management in Varanasi, Allahabad and adjoining area.

    • Amul (GCMMF)

      Aug 1998 - Sept 2000
      Depot Incharge (Branch Manager)

      Established and Headed the Gorakhpur Branch with an turnover of INR 13.00 crs pa.

    • Dabur India Limited

      Oct 2000 - Jun 2004
      Area Sales Manager

      • Sales & Distribution management for a portfolio consisting of 200+ SKUs• Sales forecasting & planning at SKU level• Team motivation to ensure business objectives are met• Acquisition and retention of effective channel partners to ensure sustainable growth and effective distribution

    • Dabur Nepal

      Jul 2004 - Apr 2024

      # Responsible for achieving Brand P&L.Develop Brand strategy, Architecture and manage product portfolio, thus outpacing industry growths # Formulating 360 media planning encompassing ATL, BTL interventions, investments into digital media, consumer promotion, retail activation etc.# Responsible for New Products conceptualization to Launch. Localized brands based on local insights. "Prostyle" a men's hair care range and "Burrst" refreshing drinks launched exclusively in Nepal.# Market Research Show less

      • Additional General Manager

        Aug 2021 - Apr 2024
      • Head Of Sales and Marketing

        Apr 2016 - Aug 2021
      • Sr. Sales Manager, Sales Head

        Jan 2012 - Mar 2016
      • Sales Manager

        Jul 2009 - Dec 2011
      • Regional Sales Manager

        Jul 2004 - Jun 2009
    • Chaudhary Group

      May 2024 - now
      Business Head - Beverage & Personal care

      Handling an annual business of approx NPR 1500 Crs. Leading the Beverage & Personal care Business along with the Nepals largest noodle brand Wai Wai. Leading innovations and NPD business to add on to the revenue of the company.

  • Licenses & Certifications