Upendra Pradhan

Experience

• 

  AMUL - Gujarat Co-operative Milk Marketing Federation Ltd.

  May 1996 - Jul 1998

  Executive Sales

  Sales and Distribution Management in Varanasi, Allahabad and adjoining area.

• 

  Amul (GCMMF)

  Aug 1998 - Sept 2000

  Depot Incharge (Branch Manager)

  Established and Headed the Gorakhpur Branch with an turnover of INR 13.00 crs pa.

• 

  Dabur India Limited

  Oct 2000 - Jun 2004

  Area Sales Manager

  • Sales & Distribution management for a portfolio consisting of 200+ SKUs• Sales forecasting & planning at SKU level• Team motivation to ensure business objectives are met• Acquisition and retention of effective channel partners to ensure sustainable growth and effective distribution

• 

  Dabur Nepal

  Jul 2004 - Apr 2024

  # Responsible for achieving Brand P&L.Develop Brand strategy, Architecture and manage product portfolio, thus outpacing industry growths # Formulating 360 media planning encompassing ATL, BTL interventions, investments into digital media, consumer promotion, retail activation etc.# Responsible for New Products conceptualization to Launch. Localized brands based on local insights. "Prostyle" a men's hair care range and "Burrst" refreshing drinks launched exclusively in Nepal.# Market Research Show less

  • Additional General Manager

    Aug 2021 - Apr 2024

  • Head Of Sales and Marketing

    Apr 2016 - Aug 2021

  • Sr. Sales Manager, Sales Head

    Jan 2012 - Mar 2016

  • Sales Manager

    Jul 2009 - Dec 2011

  • Regional Sales Manager

    Jul 2004 - Jun 2009
• 

  Chaudhary Group

  May 2024 - now

  Business Head - Beverage & Personal care

  Handling an annual business of approx NPR 1500 Crs. Leading the Beverage & Personal care Business along with the Nepals largest noodle brand Wai Wai. Leading innovations and NPD business to add on to the revenue of the company.