Katrina Wu

Experience

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  Bravo Works event production

  Nov 2009 - Nov 2011

  Event Planner

  𝘌𝘷𝘦𝘯𝘵 𝘊𝘰𝘮𝘱𝘢𝘯𝘺 𝘸𝘪𝘵𝘩 𝘊𝘭𝘪𝘦𝘯𝘵𝘴 𝘪𝘯 𝘍𝘢𝘴𝘩𝘪𝘰𝘯 𝘢𝘯𝘥 𝘓𝘶𝘹𝘶𝘳𝘺 𝘐𝘯𝘥𝘶𝘴𝘵𝘳𝘪𝘦𝘴.𝗖𝗹𝗶𝗲𝗻𝘁 𝗟𝗶𝘀𝘁:Fendi, Chanel, Salvatore Ferragamo, Paul Smith, Van Cleef & Arpels, Vivienne Westwood, Moschino, La Perla, Patek Philippe, Longines, Tory Burch, and more.• Organized and coordinated over 400 events, such as runway presentation, press conference, boutique grand opening, gallery, and VIP event. Reported directly to GM• Collaborated with PR agency of A. Lange & Söhne HK, to plan, coordinate and execute a series of events for watch distributors and VIPs in Taiwan, and successfully obtainedfurther contracts with China• Engaged customers using experiential event design and influencers marketing to create buzz and exposures, i.e. Fendi men’s RTW Pop-Up Store, Paul Smith the “Stamped Objects” Exhibition, and more Show less

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  Alessandro Safina live concert tour

  Sept 2011 - Sept 2011

  Interpreter and Translator

  Accountable for Mr.Safina’s Crew

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  Lady Gaga Born This Way Ball tour

  May 2012 - May 2012

  Interpreter and Coordinator

  In Charge of 300 Staff Members of Lady Gaga

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  Ketchum

  Jun 2012 - Mar 2014

  Assistant Account Manager

  𝘗𝘙𝘞𝘦𝘦𝘬’𝘴 2012 𝘗𝘙 𝘈𝘨𝘦𝘯𝘤𝘺 𝘰𝘧 𝘵𝘩𝘦 𝘠𝘦𝘢𝘳.𝗖𝗹𝗶𝗲𝗻𝘁 𝗟𝗶𝘀𝘁:MIDO, HUBLOT, P&G, Philips, San Pellegrino, the Body Shop, BenQ and so on.• Held the record for being promoted in the shortest time spam possible at both Taiwan and Hong Kong branches. Reported directly to Account Director• Assisted client in winning P&G APAC Golden Case for the outstanding Whisper Pinkcess Launch as well created the renowned marketing slogan of #做自己好自在 in Taiwan, 2013• Successfully planned and executed PR launching strategies for more than 15-20 products in 2 years with an average of 70 media exposures• Established and sustained strong relationships with media, celebrities, influencers, vendors, and collaborated with team members on completing multiple initiatives on time Show less

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  Bensimon

  Oct 2014 - Aug 2017

  Assistant Marketing Manager

  Reports directly to Taiwan GM and HQ. Manages directly: 1 PR and 2 E-Commerce Specialists. • 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻- Developed and executed effective 360-degree integrated marketing communications strategies. Responsible for ATL, BTL activations- Repositioned brand from shoemaker image to French lifestyle brand across all channels, which resulted in boosting RTW sales by 30% in the first season since repositioning in Q1’16- Saved over 5M NTD for identifying and building strategic partnerships- Monitor, analyze, evaluate market trends, consumer behavior, and competitor activities to identify and develop business opportunities. Assisted in product portfolio management, A&P, and more• 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻- Increased online revenue by 20% in sales development through cooperative marketing and digital marketing strategies from Q1’17-Q2’17- Oversaw the development of a new website redesign, led a 3-year anniversary campaign, and achieved over a 250% conversion rate for the e-shop in 45 days in Q2‘17- Improved web presence through SEO, SEM, A/B testing, and digital marketing approaches with multivariate analysis utilization, increased organic search traffic by 30% from Q2’16-Q3’1- Executed day-to-day social media initiatives, developed strategies, and content to improve engagement rate and to drive action across digital channels• 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁- Directed PR-related operations. Saved over 800K NTD for annual launches and maintained an average of 45+ press coverage each in 2016; built and maintained strong relationships with influencers and media- Oversaw CRM-related operations, developed VIP rewards and referral incentives program, which drew 1000% memberships growth within the first 3 weeks- Created visual guidelines and directed visual communication aligned to global objectives Show less

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  Freelancer

  Oct 2017 - Aug 2019

  Freelance Brand Consultant and Social Media Manager

  𝗖𝗹𝗶𝗲𝗻𝘁 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀:YouTuber LiKeTaiTai, Clarks, ROCKPORT, Hublot, September Café, and more.• Consulted YouTube Influencer LiKeTaiTai on increasing her brand awareness, advised her on managing crisis as she reached over 1M subscribers and became the fastest-growing Mega YouTuber of 2018 in Taiwan• Uncovered missed sales opportunities for September Café and consulted on promotional strategies to boost sales of hand-made cookies by 900% over the next 2 months• Designed repositioning strategy for Clarks on social platforms, to increase average weekly Facebook reach by over 200% and 260% in engagement levels in just 2 months Show less

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  DP Management

  Dec 2018 - Feb 2019

  Marketing Manager (Project Management)

  𝘐𝘵𝘢𝘭𝘪𝘢𝘯 𝘓𝘶𝘹𝘶𝘳𝘺 𝘓𝘪𝘧𝘦𝘴𝘵𝘺𝘭𝘦 𝘎𝘳𝘰𝘶𝘱 𝘐𝘯𝘤𝘭𝘶𝘥𝘦𝘴 18’/19’ 𝘔𝘐𝘊𝘏𝘌𝘓𝘐𝘕 𝘎𝘶𝘪𝘥𝘦 𝘙𝘦𝘴𝘵𝘢𝘶𝘳𝘢𝘯𝘵 𝘐𝘓 𝘔𝘌𝘙𝘊𝘈𝘛𝘖, 𝘓𝘶𝘹𝘶𝘳𝘺 𝘚𝘶𝘪𝘵𝘤𝘢𝘴𝘦𝘴 𝘉𝘳𝘢𝘯𝘥 𝘛𝘦𝘤𝘬𝘯𝘰𝘮𝘰𝘯𝘴𝘵𝘦𝘳, 𝘢𝘯𝘥 𝘮𝘰𝘳𝘦.Reports directly to founders. Manages directly: 1 Marketing, 1 PR, 1 PM, 1 E-Commerce Specialist, 2 Designers.• Led integrated marketing strategies of brands’ repositioning, oversaw budget allocation, planned & implemented the execution for brand-related ATL & BTL programs that increased IL Mercato Neihu restaurant reservation by 31% in 2 weeks • Developed digital solutions that meet the business requirement which drove over 30% incremental sales for IL Mercato TM Café in consecutive months• Restructured marketing team, facilitated effective communication across all functions to create a positive harmonious company culture in a multicultural environment• Assisted in evaluating possible strategic alternatives for the Company that contributing to corporate restructuring and the closing of the office Show less

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  LIKETAITAI (Mega YouTuber)

  Sept 2019 - Apr 2020

  Marketing Manager

  𝘛𝘩𝘦 𝘍𝘢𝘴𝘵𝘦𝘴𝘵-𝘎𝘳𝘰𝘸𝘪𝘯𝘨 𝘔𝘦𝘨𝘢 𝘠𝘰𝘶𝘛𝘶𝘣𝘦𝘳 𝘰𝘧 𝟤𝟢𝟣𝟪 𝘪𝘯 𝘛𝘢𝘪𝘸𝘢𝘯.• 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗮𝗻𝗱 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁- Led brand direction on a 5-person social media and content production team to revamp LiKeTaiTai’s YouTube (1.08M subscribers) and Facebook (679K fans) platforms, resulting in boosting video engagement by 28% in three months- Directed and launched the 3rd highest-grossing YouTube video on LiKeTaiTai’s channel, which amplified organic views by 2800% and engagement rate by 350%- Repositioned LiKeTaiTai as a leading popular science influencer by capitalizing on her IP, launching a series of social media campaigns focusing on trending topics, engagement on Facebook and Instagram (566K followers) increased by 18% and 25%, respectively- Developed content ideas, positioning, branding, framework of storytelling, show formats, art direction and more to launch a new YouTube channel “LiKeTaiTai Plus” to expand the brand• 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁- Reversed downward performance trends by 11% subscription growth through redesigning LiKeTaiTai’s YouTube channel by optimizing videos, curating themed playlists, and integrating social media campaigns to enhance brand image and boost visibility- Monitor, analyze, evaluate audience demographics, market trends, consumer behavior, competitor activities, social media performance, and so on to identify opportunities for growth Show less