Md Shafaat Ali Choyon MCIM

Experience

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  Grameenphone Ltd

  May 2009 - Sept 2011

  Customer Manager

  - Provide one-stop quality Customer Services to ensure positive customer experiences. - Conducting service awareness and telesales to retain the existing customers and acquire potential customers. - Maintain targeted KPI on a regular basis- To be more caring, reliable, inspiring and friendly with the subscribers to enhance and maintain Grameenphone Brand promise. - Capture customer insights, follow-up and escalate critical issues / complaints and provide timely feedback to ensure customer satisfaction Show less

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  Grey Group

  Sept 2011 - Apr 2013

  Account Executive

  Sustained 3.5 million Taka in monthly revenue for a consecutive year and successfully launched over 25 brand campaigns.- Developing strategies . - Understanding clients accurate brief and providing brief to necessary team for getting desired output. - Coordinating Creative, third party for providing deliverable to clients. - Following up the desired work from the desired end (Creative, Vendor and client) in a regular basis. - Supervising- making of TVC, RDC, market research, designing of Outdoor ambient, Pop materials ,press -magazine layout. - Coordinating with finance on billing process, setting revenue target. Show less

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  MGH Group

  May 2013 - Nov 2013

  Executive - Corporate Brands

  - Developing brand plan for the Group- Developing the branding material of the companies- Ensuring the quality control of the Groups branding material - Managing Vendors for developing various brand material from country and abroad- Research and preparing market relevant brand material for companies brand Image development.- Work for the entertainment and restaurant brand activity whenever requires by the company

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  Asiatic JWT and Digital

  Dec 2013 - May 2015

  Senior Strategic Planner

  As Senior Executive at Asiatic, I developed communication strategies, managed ATL and digital campaigns, created brand plans, analyzed market trends, led research projects, briefed creative teams, and monitored campaign success for effective client solutions.- Established Asiatic’s digital agency business, generating 10 million Taka per month in revenue within seven months.- Supervised the Lux Channel I Superstar 2014 project and the Lux Chanel 5 launch.- Developed the creative strategy for Sisimpur in 2014.- Led the Airtel 3G launch campaign.- Developed the transformation plan from Cellbazar to Ekhanei.com.- Developed the AOP for PepsiCo, including digital strategies, for 2014 and 2015. Show less

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  SureCash

  Jun 2015 - Oct 2016

  As Marketing Manager at SureCash, I led strategic planning, communication strategies, and PR activities. I supervised promotional activities, liaised with agencies and media houses, coordinated with local vendors, and built high-performing teams, driving brand growth and market success. - Won the Award of Excellence at Banking Fair 2015 for creating a positive client experience.- Developed and executed the SureCash Brand and Digital AOP for 2016.- Led the development of the SureCash Brand Book.- Spearheaded the revamp of the SureCash website.- Successfully established and grew - SureCash's social media presence as a key customer interaction channel.- Led the SureCash Stipend Disbursement (PESP), the country’s largest digital payment activity, managing the G2P campaign, strategic branding, campaign coordination, and PR coverage. Show less

  • Marketing Manager (HoD) - SureCash

    Nov 2015 - Oct 2016

  • Assistant Marketing Manager - SureCash

    Jun 2015 - Oct 2015
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  Ekhanei.com

  Oct 2016 - Sept 2017

  Brand Communications Manager (HoD) & Vehicle Category Head

  As Brand Manager and Vehicle Category Head at Ekhanei.com, I led strategic planning, product feature recommendations, and communication strategies. Managed PR, supervised promotions, liaised with agencies, and built high-performing in-house creative and category teams, driving growth and market success.- Created and led the vehicle category team.- Developed and launched "Ekhanei Bike Bazaar," the first initiative in Bangladesh targeting second-hand bike sellers and buyers.- Established Ekhanei.com's trade presence.- Planned and executed a custom brand plan for Ekhanei.com based on the business strategy. Show less

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  Samsung Electronics

  Sept 2017 - Dec 2018

  Product Planning Manager

  As Manager of Product Planning at Samsung Bangladesh, I drove strategic planning for flagship and mid-high segment products. I conducted market analysis to derive actionable insights for pricing and positioning. I optimized product volumes and allocations by organizing monthly sessions with internal and distributor teams. I ensured new product readiness through rigorous testing and executed GTM planning. Additionally, I developed e-commerce penetration strategies and aligned top-performing platforms to enhance digital sales channels.- Defined sales strategy and launched two entry segment device model J2'4 G & J2 core (Sales ~ 2.6K pcs/day)- Defined and executed by far the most aggressive sales and partnership strategy for the Bangladesh branch launching Samsung's most premium flagship model, Note9 (Gr: 1.54 Times 17-> 18 launches, Growth rate is acknowledged No1 globally)- Defined online business strategy, launched ND e-commerce platform, strengthened partnerships with big country players, and launched online-specific campaigns. - Launched market differentiated campaign (My Galaxy based-CLP, Exchange, Water damage) Show less

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  ACCA

  Jan 2019 - May 2021

  Senior Business Development Manager - Employer & Member Affairs (HoD)

  As Senior Business Development Manager at ACCA Bangladesh, I drove strategic initiatives to expand market reach and increase membership. I conducted market analysis to identify growth opportunities and develop targeted member acquisition and retention strategies. I enhanced ACCA’s brand presence and value proposition by collaborating with educational institutions and corporate partners. I executed business development plans, managed key stakeholder relationships, and organized events to promote ACCA’s qualifications, significantly contributing to membership growth and market penetration.- Achieved 100% of targets in 2020-21, including new member conversion (+15.1%), member retention (98.2%), and affiliate retention (+2.4%).- Coordinated with ACCA UK's R&D to execute ACCA Bangladesh's largest face-to-face event, "Business Partner of the Future," in partnership with PwC and Daily Star. The event featured finance veterans and received extensive media coverage. (https://www.thedailystar.net/round-tables/news/the-business-partner-the-future-1835545)- Planned and executed ACCA Bangladesh's largest digital post-budget round table in 2020 with Kaler Kantho, featuring 18 sector veterans discussing the impact of COVID-19 on budget planning. (https://bit.ly/2DejNcw) Show less

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  Praava Health

  Jun 2021 - Oct 2023

  Head of Marketing and Corporate Sales

  As Head of Consumer Business at Praava Health, I drove growth in retail, corporate, and digital sectors by setting strategic goals across BI, product marketing, corporate sales, digital, content strategy, design, PR, and events. I created effective marketing plans, leveraging data-driven decision-making for continual improvement. I built compelling brand narratives by prioritizing strategic growth opportunities and enabling digital transformations, enhancing brand acceptance and engagement.- Consumer business channels contributed 83% of Praava’s total revenue during my tenure.- Established efficient functions for growth in corporate sales, product marketing, BI, PR, content, and design.- Launched a Beauty and Wellness Center targeting dermatology, dentistry, nutrition, acupuncture, and psychology, achieving a 68% growth by December 2022 compared to 2021.- Introduced a DIY category with new products, plans, and packages, increasing lab revenue by 34% by November 2022 compared to 2021.- Implemented a discount and margin policy for the B2C channel, ensuring profitability and enabling quick decision-making.- Achieved a 3.1x growth in non-COVID business within the corporate channel from 2021 to 2022.- Retained and grew the overall B2C non-COVID business by 24% by December 2022 compared to 2021.- Won a Silver award at Commward 2022 for a mental health awareness campaign, the only healthcare campaign to do so.- Achieved official approval for Praava as a healthcare center in Gulf countries.- Launched the Ghore Lab initiative, making lab facilities readily accessible and affordable. Show less

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  LaserTreat

  Nov 2023 - Aug 2024

  Chief Operating Officer

  At Laser Treat, I am focused on establishing the brand to ensure consumers engage with it independently, driven by exceptional patient experiences and high-quality services, regardless of the doctor in place. Additionally, I spearhead digital transformation within the organization, enabling data-driven business decisions and driving continuous improvement in product performance, growth, and operational excellence.- Spearheaded a new business strategy, achieving a 16% YTD revenue growth.- Launched sub-service brands in clinical dermatology and sexual health, contributing to an 11% revenue growth within two months.- Implemented an in-house ERP for supply chain management, centralizing monitoring, purchasing, and consumption.- Digitized all manual processes, including file recording, business intelligence, HR, VoC, and call center logs to lead-to-sales.- Built and led a high-performing leadership team.- Enhanced customer satisfaction by implementing CSAT and NPS monitoring, increasing retention by 13%.- Reduced operating expenses by 6.5 million BDT annually through cost-optimization initiatives. Show less

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  University Innovation Hub Program - UIHP

  Mar 2024 - May 2024

  Startup Mentor | Brac University Cohort

  Mentored and guided early-stage startups in the Brac University cohort, focusing on refining business models, developing growth strategies, and navigating market challenges. Provided actionable insights on product development, scaling, and securing funding, ensuring alignment with industry trends. Leveraged my business strategy and digital transformation expertise to support founders in building sustainable, innovative solutions in versatile sectors, including healthcare and technology.

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  Eastern Michigan University

  Aug 2024 - now

  Graduate Research Assistant

  Assist in the development and implementation of programming through the Office of HealthPromotion in collaboration with Public Health Education Faculty.