Jen McNabb

Experience

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  OppenheimerFunds

  Jun 2006 - Aug 2006

  Retirement Marketing Intern

  Worked closely with senior marketing associates to create a postcard with an audience of 10,000 as part of the implementation of the "Rollover Relief " marketing campaignOrganized marketing materials in preparation for quarterly budget reviewInvested $5 million in mock-investment competition and generated highest returns

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  Corporate Executive Board

  Oct 2007 - Jul 2009

  Graphic Design Specialist

  Assisted the company through a new brand transition period by improving templates and creating new, more effective and concise marketing collateral and research documents Designed all print materials for meetings, marketing, research and Webinars specifically focusing on how to convey/depict highly technical and complex research in a format conducive to engaging the membershipManaged projects with design teams in both the US and India; coached team members on both design elements and ways to increase their efficiency and performance on day-to-day projectsConducted research and trials using Adobe Connect to optimize the members’ Webinar viewing experience Show less

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  ServiceCorps

  Apr 2009 - May 2010

  Volunteer

  Greenbrier Learning Center (March 2010 – May 2010)Rebranded the organization through the creation of a new logo and color scheme, which paved the way for more donors and volunteers to gain interestUrban Alliance (May 2009 – July 2009)Designed a new logo, created a new color scheme, and assisted in the creation of a new website, which developed new brand that is both vibrant and professionalMarketed the organization through social networking sites to increase awareness and entice new corporate partners for the organization Show less

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  Walker & Dunlop

  Oct 2009 - Aug 2014

  Fully managed and executed timeline for company external and internal events for senior management and employees, including key deliverables, critical due dates and obstacles both seen and unforeseenDetermined newsworthy aspects of our latest deals and disseminated that information to the news media through press releases and other tacticsManaged the Marketing Toolkit to ensure our sales team had all necessary marketing materialsLed, managed and evaluated a marketing associate, translated the goals and objectives of each event and delegated responsibility for various tasksPlanned the annual customer conference with more than 450 attendees and a budget of $1M+Research, solicitation, negotiation and contracting of hotel and third-party servicesPerformed event budget management including estimates, forecasting, maintenance, auditing, reconciliation and reporting Show less Planned annual summer conference, client dinners, cocktail parties, the company holiday party and suite meetings for major industry events, and assisted in the planning and execution of the company picnicCoordinated logistics for 150+ industry events for employees, 50 of which included employees with speaking rolesDesigned all print materials for WD events including invitations, binder materials, and marketing collateralCreated company brand guidelines Used social media to spread the Walker & Dunlop brand and attract potential clientsManaged departmental budget, company subscriptions, and association membershipsEdited and submitted advertisements to various publicationsDesigned 2012 ad campaign, "Financing America's Future"Orchestrated fundraising efforts for Fannie Mae’s Help the Homeless Campaign resulting in $150,000 in donations from the company and its clients Show less Assisted in the planning of internal and external events including conferences, dinners and cocktail partiesCoordinated logistics for 150+ industry events for employees, 50 of which included employees with speaking rolesDesigned all print materials for WD events including invitations, binder materials, and marketing collateralManaged departmental budget, company subscriptions, and association membershipsEdited and submitted advertisements to various publicationsCreated 2011 ad campaign focused on the company’s new beginning after going public (NYSE: WD)Orchestrated fundraising efforts for Fannie Mae’s Help the Homeless Campaign resulting in $150,000 in donations from the company and its clients Show less

  • Sr. Marketing Manager - Assistant Director of Events

    Jan 2013 - Aug 2014

  • Marketing Manager

    Jan 2011 - Jan 2013

  • Marketing/Sales Analyst

    Oct 2009 - Jan 2011
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  Xylem Inc.

  Feb 2015 - now

  Manage strategy, project plan, design, budget, logistics, staffing, vendors and implementation for Xylem’s top tier trade shows, including trade show booths sized 10x10 to 40x90Own budget for all event expenses, ensuring accurate forecasting and timely budget reconciliationManage Experience Marketing team staff and agency partners to ensure calendar of 150+ events have appropriate supportIncorporate philanthropic activity through Xylem Watermark in every trade show or eventDesigned Xylem’s first large-scale virtual event with more than 1,500 attendees; including strategy design, content planning and creation, speaker management, vendor selection/management and implementationLaunched Xylem’s water think tank, Reservoir Center for Water Solutions, in Washington, DC, through a series of virtual and in-person events in order to bring together key players in the water sector to work together to overcome critical water and sustainability challenges Show less Planned major trade shows and events for the Americas, which required working with multiple business units across the globe to coordinate a one-Xylem presenceStrategized, planned and implemented product launches at trade shows and eventsPlanned annual sales meeting for 500+ attendees from theme creation through implementationLed webinar program, including project management, resource management and implementationReviewed Marketing strategy for each Vertical Market and developed recommendations for increasing Marketing Qualified Leads through face-to-face customer interactions that aligned with strategic objectives Show less

  • Sr. Manager, Experience Marketing

    Mar 2020 - now

  • Strategic Events Manager & Events Team Leader

    Jan 2016 - Mar 2020

  • Strategic Events Specialist

    Feb 2015 - Jan 2016