Diego Ninanya

Experience

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  Texpetrol

  Jul 2016 - Oct 2016

  External Consultant

  -Analyze the efficiency of processes and commercial strategies.-Implement business indicators, reporting dynamics and process flowcharts.-Monitor the commercial funnel and create clients databases, to supervise operations and indicators.-Achievements: establish new commercial strategies and processes, allowing sales to increase by 20%.

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  LAD Academy

  Jan 2021 - Aug 2023

  Digital Marketing Coordinator

  -Created and executed a multi-channel digital marketing strategy, integrating paid ads, webinars, and content marketing, leading to a 50% increase in client acquisition.-Developed a cohesive social media branding strategy, aligning content with audience preferences, resulting in a 7% average monthly engagement rate.-Increased SEO traffic by 40%, managing web e-commerce and creating a blog strategy that drove organic growth.-Launched and managed TikTok and Instagram Reels, reaching 10,000 people and generating 40+ leads.-Promoted partnerships with 3 NGOs and 2 government organizations, improving brand reputation and visibility through cross-promotions. Show less

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  Heincke

  Feb 2021 - Dec 2021

  -Develop a complete marketing strategy for Social Media.-Analyze customers insights and their behavior on digital channels.-Elaborate content about the company, to increase the social engagement.-Achievement: I elaborated a Digital Marketing Plan that improved it's digital image, engagement and reputation. -Elaborate marketing strategies for different communication channels.-Develop promotional content about the company's social responsibility.-Achievement: I helped improve the positioning of the company as socially responsible on its digital channels.

  • Marketing Strategist

    Aug 2021 - Dec 2021

  • Marketing Intern

    Feb 2021 - Jul 2021
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  Seed

  Dec 2021 - Feb 2024

  Marketing Manager

  -Led a data-driven growth marketing campaign, increasing engagement by 90% across Facebook, LinkedIn, and Instagram through optimized content and A/B testing.-Created and implemented a social media algorithm strategy, improving audience reach by 30% month over month through targeted content creation.-Mentored a team of 4, overseeing comprehensive digital marketing efforts across social media, email, and web platforms.-Utilized marketing analytics tools (e.g., Google Analytics, Metricool) to track and improve campaign performance, driving more data-driven decisions.-Developed a content and email marketing strategy that increased upsell opportunities by 10%, enhancing customer retention and engagement. Show less

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  Visionary Finance

  May 2022 - Jun 2022

  Community Manager

  -Elaborate a Social Media Strategy for Facebook, Linkedin and Instagram.-Research customer insights and plan a content strategy.-Design a brand identity and different graphic pieces for the company.

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  Profit Makers Co

  Oct 2022 - Feb 2024

  Digital Marketing Consultant

  -Implemented data-driven digital marketing strategies, enhancing audience targeting and engagement, leading to a 33% increase in Marser annual sales.-Launched a LinkedIn marketing strategy for the CEO and company, securing +10 B2B leads and new consultancy clients with long-term commitments.-Created detailed sales and marketing metrics reports, focusing on customer acquisition costs, retention rates, and product/margin ratios for strategic decision-making.-Contributed to social media campaign success, achieving high engagement rates and lead acquisition through targeted digital marketing efforts. Show less

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  Appmax Care

  Mar 2024 - Apr 2024

  Social Media Marketing Specialist

  -Developed and implemented a digital marketing strategy that integrated social media campaigns and targeted email outreach, boosting client acquisition by 30%.-Created a comprehensive content calendar for Facebook, Instagram, and LinkedIn, leading to increased engagement and improved online presence.-Enhanced marketing workflows using CRM tools, optimizing lead generation and tracking marketing performance metrics like KPIs.-Improved email marketing flows, generating a 30% increase in leads by automating and optimizing campaign outreach. Show less

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  Stokes Inc.

  May 2024 - Feb 2025

  -Structured and executed an influencer marketing strategy on TikTok and Instagram, collaborating with influencers to create content aligned with Stokes' brand values, contributing to a 17.7% increase in sales and enhanced brand visibility.-Developed and edited Reels and other social media content, managing concept creation from moodboarding to post-production, to strengthen Stokes’ social media presence and audience engagement.-Boosted online community engagement by 30% year-over-year through strategic interaction management and follower growth initiatives, driving higher engagement and retention.-Played a lead role in the Friends and Family campaign, negotiating with +10 influencers to promote in-store events, resulting in over 60,000 impressions and expanded reach.-Managed high-impact giveaways, including a collaboration with influencer Laura Pigeon and Mitsou Gélinas, which generated over 100,000 views, significantly increasing brand engagement.-Created and published SEO-optimized blog content to enhance Stokes’ online reach, improving search visibility and supporting digital marketing objectives.-Led cross-marketing campaigns with brands such as Le Grand, Suzy Shier, Prana, Structube and Polysleep ensuring aligned goals and maximizing reach through coordinated digital strategies. Show less

  • Social Media Specialist

    Dec 2024 - Feb 2025

  • Digital Marketing and PR

    May 2024 - Dec 2024
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  Union Lighting & Decor

  Dec 2024 - now

  Marketing Specialist