Mladen Borisov

Experience

• 

  Gladen.bg

  Sept 2006 - Sept 2007

  Photographer

  As a food photographer for a gladen.bg, I had the pleasure of capturing stunning images of delicious dishes that were sure to tantalize the taste buds of customers.Using my skills in lighting, composition, and post-processing, I was able to bring out the best in every dish, creating images that showcased the textures, colors, and flavors of each dish.With a keen eye for detail and a deep understanding of the unique challenges that come with food photography, I was able to consistently deliver high-quality images that helped to drive sales and engage customers.Whether shooting in-studio or on location, I always took great care to ensure that each photo captured the essence of the dish, conveying its taste, aroma, and presentation in a way that would make customers eager to order. Show less

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  Edynamo

  Feb 2008 - Apr 2009

  SEO and Maintenance Manager

  During my time as an SEO and Maintenance Manager at Edynamo, I played a critical role in supporting the digital infrastructure of various US-based clients. With a focus on delivering exceptional customer service, I was able to build and maintain strong relationships with clients, even in the most sensitive situations.In this role, I executed on-page SEO optimization strategies for US-based websites, ensuring that our clients' sites were optimized for search engines and delivering increased traffic and visibility. Additionally, I provided maintenance and support services to ensure that all websites were up-to-date, secure, and operating at peak performance.Through my commitment to excellence in customer service and my expertise in SEO and website maintenance, I played a key role in supporting the success of Edynamo's clients. Show less

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  Cooler-Designs.com

  Apr 2009 - Jun 2010

  Digital Marketing Specialist

  As a digital marketing specialist for Cooler-Designs.com, I worked alongside my colleagues to provide SEO and content strategy consultation services to several foreign digital start-ups. My role involved crafting and executing bespoke campaigns that were tailored to the unique needs of each client.In addition to my work with Cooler-Designs.com, I also developed and customized digital campaigns for Bulgarian National Television. Through my expertise in marketing and analytics, I was able to help the company effectively reach its target audiences and achieve its marketing goals.Throughout my tenure, I maintained a keen focus on delivering measurable results and leveraging data-driven insights to inform my strategies. My dedication to achieving success for my clients led to the development of long-lasting partnerships and a track record of consistently exceeding expectations. Show less

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  ZETTAHOST.bg

  Oct 2009 - Sept 2011

  Digital Marketing Executive

  As a Digital Marketing Executive at ZETTAHOST.bg, I was responsible for driving sales and revenue by promoting the company's web hosting products.During my tenure, I demonstrated exceptional skills in developing and executing holistic SEO strategies for both local and foreign websites across the most competitive sectors. Additionally, I maintained blogs, websites, and social media channels, ensuring that our brand remained top-of-mind among potential customers.I leveraged my expertise in content marketing, marketing analytics, and search advertising to develop data-driven campaigns that effectively targeted our key audiences. My focus on project management ensured that all campaigns were executed within budget and on time. Show less

• 

  Ilyan.com Sofia

  Sept 2011 - Sept 2014

  As New Media Director at Ilyan.com, I have led over 100 successful digital campaigns for renowned brands such as Lidl, Milka, Danone, Nestle, Carlsberg, Zagorka/Heineken, Tui, and many others.Under my leadership, we were able to build and manage digital communities of over 1.5 million followers. Additionally, I have led an award-winning social media team, ensuring that our work consistently exceeded our clients' expectations.My expertise in crafting, managing, and developing long-term social media strategies and campaigns for both local and international blue-chip brands has been instrumental in delivering measurable results. I have been responsible for managing six-digit annual advertising budgets, ensuring that every campaign is executed effectively and within budget.I not only played a key role in driving the success of our clients, but I also had the opportunity to share my knowledge and expertise with others through speaking engagements at various events and conferences.Some of the events and conferences where I have given lectures include Webit, Zero Marketing Budget, Regal.bg, The Business Institute, and 9 Academy, among others. Through these speaking engagements, I was able to share my insights and strategies for social media marketing with attendees, providing valuable guidance on how to effectively leverage social media to achieve business success.Through my dedication to staying up-to-date on the latest trends and best practices in social media marketing, I was able to deliver engaging and informative lectures that resonated with attendees. I am proud of my contributions to these events and look forward to continuing to share my expertise with others in the field.I have stayed ahead of digital trends and incorporated innovative strategies to maximize results for our clients. My focus on data-driven decision-making and strong collaboration with cross-functional teams has led to my team's consistently exceptional performance. Show less As a Social Media Manager at Ilyan.com, I led a team of professionals in managing the social media presence for a variety of notable brands, including Milka, Jacobs, Jacobs 3in1, Danone, Zagorka, Bella, Chio, Henkel, LIDL, Chupa, Martini, Bacardi, Jim Beam, and many others.With my guidance, we were able to achieve significant success in effectively presenting these brands on social media. One notable accomplishment was growing Milka's Facebook page from 0 to 50,000 fans in just three days.Throughout my tenure, I demonstrated exceptional leadership skills and worked closely with clients to develop and execute social media campaigns that effectively engaged their target audience. I also monitored social media trends and incorporated innovative strategies to continuously improve our results.Overall, I am proud to have played a key role in delivering measurable results for our clients and contributing to the growth and success of Ilyan.com. Show less

  • Director of New Media

    Jul 2013 - Sept 2014

  • Social Media Manager

    Sept 2011 - Jul 2013
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  The Camp Me

  Sept 2014 - May 2019

  Head of Marketing

  As the co-founder and head of digital marketing at TheCamp.me, I led efforts to develop and grow an innovative learning platform that enabled professionals to access top-quality content and enhance their knowledge. Key responsibilities included: - Developing and executing digital marketing strategies to drive user acquisition and engagement across social media channels - Conducting market research and user testing to improve product usability and user experience - Pitching in front of investors to secure funding for product development and growth initiatives - Designing and implementing B2C and B2B sales strategies to generate revenue and expand the user base - Leveraging growth hacking techniques to accelerate user acquisition and engagementWhile unfortunately TheCamp.me ultimately closed at the beginning of 2019, the experience provided me with valuable insights and skills in product development, digital marketing, and sales strategy that I have applied to subsequent roles. Show less

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  ARC Academy

  May 2019 - now

  Head Of Digital Marketing

  As the Head of Marketing at ARC Academy, I am responsible for driving the growth and success of the brand through the development and execution of innovative marketing strategies.Working alongside a talented team of marketing professionals, I am responsible for creating and implementing marketing campaigns across a range of digital channels, including social media and performance marketing. I also oversee the organization of educational events and webinars, aimed at engaging with and educating young creatives who are interested in pursuing careers in the game and film industry.In my role, I am also responsible for developing and executing video and content marketing strategies, creating compelling and engaging content that resonates with our target audience and drives engagement and ROI.One of my key achievements at ARC Academy has been developing and implementing a comprehensive digital marketing strategy that has helped to position the brand as a leader in the space. By leveraging data and analytics, I have been able to optimize our campaigns for maximum impact and ROI, ensuring that every marketing dollar is well-spent.As a creative and results-driven marketer with a passion for education and career development, I am proud to be part of the team at ARC Academy, helping to shape the future of the game and film industry by providing young creatives with the skills and training they need to succeed. Show less