Judith Zablah

Experience

• 

  Telefonica

  Sept 2004 - Aug 2006

  - Provide quantitative analysis to develop new promotions and services for cell phone users. Evaluate campaign results focusing engagement. Conduct market research to identify viable opportunities for new coverage areas across the country. - Provide customer service to 30 corporate accounts. Identify & engage with potential customers.

  • Marketing Analyst

    Apr 2005 - Aug 2006

  • Key Account Executive

    Sept 2004 - Aug 2006
• 

  Grupo Roble

  Sept 2006 - Apr 2008

  Marketing Assistant

  - Develop & implement the monthly calendar of activities and events for Mall Multiplaza. Assist potential tenants in the search for commercial space at the mall. Provide customer service for current tenants dealing with maintenance and/or contractual issues.

• 

  Citi

  Apr 2008 - Jan 2010

  Marketing Head

  - Assist in the development & implementation of the annual marketing plan, focusing on campaigns, promotions, and events around credit card portfolio & launches. Analyze results of campaigns, provide promotional materials and merchandise requested by various departments. Develop briefs for creative agencies, monthly newsletters, and PR reports.

• 

  BNP Paribas

  May 2010 - Mar 2011

  Commercial Real Estate Consultant

  - Develop dossiers & proposals for new office spaces available in the Madrid market based on the client's needs. Coordinate database & website updates, press releases, direct marketing & cold calling efforts.

• 

  Roca USA

  Oct 2011 - Mar 2022

  - Develop annual nationwide marketing plan + budget (including strategy, branding, merchandising, campaigns, social media & website, events, and sponsorships) targeting all different customer segments and channels. Responsible for new product development + launches as well as coordinating all private label productions with all parties involved. - New business development through B2B sales in the South Central region. Manage team of 15+ to ensure that all operations (sales, customer service, logistics, finance) run smoothly, meeting and exceeding yearly objectives. - Managed the company’s largest corporate accounts, surpassing sales objectives each year by analyzing opportunities, introducing new product lines into stores, providing best in class customer service, and working closely with all departments involved in making this happen. - New business development with the architect & designer community in the Houston area + dealer & distributor accounts through South Central states (TX, LA, OK, AR, MS).

  • Marketing Director

    Jun 2019 - Mar 2022

  • Area Manager

    Jun 2014 - Jun 2019

  • National Accounts Manager

    Jun 2012 - Jun 2014

  • Sales Representative

    Oct 2011 - Jun 2012
• 

  Dragons Group

  Mar 2022 - Dec 2022

  Growth Manager

  - Business development with global B2B customers interested in digital marketing services provided by the agency.

• 

  Portobello America

  Feb 2023 - now

  Key Account Manager

  - Develop and sustain relationships with Key Accounts, working with cross functional teams to meet their needs and reach targets.