Eslam Mahrous

Experience

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  Ministry of Communications and Information Technology (MCIT), Egypt

  Nov 2010 - Aug 2011

  Trainee (Business Process Outsourcing )

  Business Process Outsourcing (BPO) at Infosys Co. as a Scholarship from the Ministry of Communications & Info. Technology supervised by the Ministry of Higher Education(Customer Service – Outsourcing -Phonetics - Soft Skills - Microsoft Office 2010 )

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  EKTBLY

  Jan 2013 - Apr 2015

  Search engine markting specialist

  - Niche Research - Media Buying- SEO- Performance Marketing- Advertising using Paid per click (PPC) and Paid Per-view (PPV) Methods.

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  Ministry of Communications and Information Technology (MCIT), Egypt

  Nov 2013 - Apr 2014

  Digital Marketing Team Leader | MCIT 6month scholarship program

  Team leader at pcollect.com as graduation Project (Web Designing – Digital Marketing )Details:-------------It is a service which serves daily shoppers and makes them gain benefits from their purchases. The customers counts how much money they spend and at the end of the day they will login to the website with their ids and sums the amount of the receipts they have bought and by a software in the website it will transmit the total of amount spent into points. -communication skills-effective presentations -Customer facing skill- Digital Marketing Fundamentals-marketing concept-social media marketing-online pr-web content management-writing for web-Email Marketing-Mobile Marketing -Web analytics-Search Engine Optimization-Photoshop for the web-Adobe Dreamweaver-Html – CSS3-Web development Fundamentals-Microsoft.Net fundamentals-javascript-planning digital marketing campaign Show less

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  Andalusia Group for Medical Services

  Dec 2015 - Dec 2016

  Managing all online marketing activities by utilizing techniques including retargeting, social advertising, SEM, SEO, PPC and web analytics. Overseeing the social media strategy for the company, and managing the online brand and services campaigns to raise brand awareness. Improving the usability, design, content of the company website. Evaluating customer research, market conditions and competitor data.-------- Planning and executing all web, SEO/SEM, marketing email, social media and display advertising campaigns.- Designing, building and maintaining Andalusia social media presence.- Measuring and reporting performance of all digital marketing campaigns, and assessing against goals (ROI and KPIs).- Identifying trends and insights, and optimize spend and performance based on the insights.- Planning, executing, and measuring experiments and conversion tests- Collaborating with internal teams to create landing pages and optimize user experience.- Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.- Instrumenting conversion points and optimizing user funnels.- Worked with the staff to achieve the goal of the Company.- Creating, building and optimizing effective landing pages, and mobile/adapting design best practices.--------------// Links // --------------https://www.facebook.com/AndalusiaEgypthttps://www.facebook.com/3m.bal7https://www.facebook.com/YallaSehaOfficial/http://twitter.com/AndalusiaEgypthttps://www.instagram.com/Andalusiaegypt/https://www.pinterest.com/andalusiaegypt/ Show less - Managing all online marketing activities by utilizing techniques including retargeting,- Lead the digital team to deliver a digital customer experience that supports business objectivesand key brand metrics. - Develop and execute the digital marketing strategy to drive footfall to the website through all therelevant marketing channels. - Social advertising, SEM, SEO, PPC and web analytics. - Email Marketing. - Video Marketing. - Managing the online brand and product campaigns to raise brand awareness. - Keyword Research, Keyword Discovery, Data mining, online competitor's analysis. - Internetmarketing strategy, analysis, and research. - Digital Marketing Solutions. - WebSite Assessment Reports. - Landing Page Strategies / Optimization. - Online Lead Generation. - Digital Analysis Show less - Measure and report performance of all digital marketing campaigns (ROI and KPIs).Plan andExecute (Website, SEO/SEM, Marketing Database, Email, Social Media, and AdvertisingCampaigns).- Utilize a range of techniques including paid search, SEO, and PPC.- Devise Strategies to drive online traffic to the company website and making improvements to thewebsite- Providing digital reporting, online advertising support and help to deliver web development projectson demand- social media, paid media, search engine marketing, mobile marketing)- Measure and report performance of all digital marketing campaigns (ROI and KPIs). Show less

  • Group digital marketing assistant manager

    Nov 2016 - Dec 2016

  • Group Web & App Marketing Section Head

    Jul 2016 - Nov 2016

  • Group Digital Marketing Supervisor

    Dec 2015 - Jul 2016
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  Sindibad Holidays Co.

  Dec 2016 - Dec 2017

  Digital Performance Director

  Managing all online marketing activities by utilizing techniques including re-targeting, social advertising, SEM, SEO, PPC and web analytics. Overseeing the social media strategy for the company, and managing the online brand and services campaigns to raise brand awareness. Improving the usability, design, content and conducting Conversion Rate Optimization (CRO) of the whole Sindibad company website. Evaluating customer research, market conditions, and competitor data.// Social Media // " Snapchat, Twitter, YouTube, Instagram and Facebook"★ Manage Social Media marketing campaigns and day-to-day activities including:- Implementation of content strategy and social media policy’s.- Implementation of social media channels - Design, build and maintain social media profiles.- Plan and execute all Social media advertising campaigns.- Improve the performance of the channel by analyzing reports from different sources.- Evaluating customer research, market conditions, and competitor data.- Manage and monitor social media activities, track online conversations.- Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.-----------------------------------------------------------// SEO & CMS Web Design & Editing //- Redesign SINDIBAD Websites: Corporate, Study Abroad, Travel & Tourism.- Implement Search Marketing Strategies, Including (SEO), (SEM), and (PPC).- Develop on-page and off-Page Search Engine Optimization Strategies.- Oversee any company designs.- Deal with common website field for exchange ads and get new target followers.- Covering various online advertisements of all sorts and sources.-----------------// Others //- Cooperate with designers, and developers to plan and execute online marketing strategies.- Responsibility for planning and budgetary control of all digital marketing.- Develop a strategy and implement a proactive process for capturing customer online reviews.- Influencer Marketing Show less

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  Professional’s Eye (ProEye)

  Jan 2018 - Dec 2020

  Digital Marketing Director
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  Nithar

  Jan 2021 - now

  Digital Marketing Director