Carol W.

Experience

• 

  Walmart

  Feb 2013 - May 2013

  Intern (Social Media)
• 

  SPBEC (Saint Petersburg Electrotechnical Company)

  Jun 2013 - Sept 2013

  Intern (International Marketing )

  Took a 3-month internship in the international marketing department in Moscow, Saint Petersburg and Pushkin city in Russia. Supported Russian colleagues to gain new business from Greater China market and provide technical solutions to China clients.

• 

  Universal McCann

  Dec 2013 - Jan 2014

  Intern (Digital Marketing)

  Supported overseas client, like Swire properties, Malaysia Airlines, to explore HK local market via media planning & buying

• 

  Ogilvy & Mather

  Jun 2014 - Dec 2016

  Goal: Help High Tech companies from China to explore their overseas markets via digital solutionsScope: people management, social media platforms & campaign management, creatives strategy and media planning, UX research, Web project management (front end and back end) Market: mainland China (on-site projects in Shenzhen and Shanghai), Western Europe (on-site projects in UK and Germany), Southeast Asia (on-site projects in Thailand)

  • Key Account Manager (Digital Marketing)

    May 2016 - Dec 2016

  • Senior Account Executive (Digital Marketing)

    Aug 2015 - Apr 2016

  • Account Executive (Digital Marketing)

    Jun 2014 - Jul 2015
• 

  Google

  Jan 2017 - now

  Spend 20% of my time on GenAI Projects to drive product & operational excellence through new technologies (e.g. GenAI, Machine Learning, LLM) - Team: gTech Users & Products- Specialise in shopping product development and launch management - Q4 2023 - now: Manage new shopping products testing, launches and operations- 2021 - Q3 2023: Provide technical integration solutions (API) to onboard new 3rd party partners - Team: gTech Ads - Specialise in Advertising Technology (AdTech) Solutions- Responsible for Google Marketing Platforms products / Programmatic Ads, like Display & Video 360, Campaign Manager 360 etc. - Team: gTech Ads - Specialise in Advertising Technology (AdTech) Solutions- Responsible for Google's Advertising Products, like Google Ads (AdWords), Google Analytics, Merchant Center and etc.

  • Partner Technology Manager (GenAI Projects)

    Jun 2024 - now

  • Product Operations Manager

    May 2021 - now

  • Senior Solutions Consultant

    Jul 2018 - May 2021

  • Solutions Consultant

    Jan 2017 - Jul 2018