Alexandre Cahuzac

Experience

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  Duke Razorfish

  Jan 2006 - Jan 2008

  Junior Strategic Planner

  • Consumer online behavior analysis• Market research• Benchmarks • Digital trendwatching• Buzz Monitoring• BrainstormingsAccounts : Nissan, McDonald’s, Playstation, Canal Plus, Nike ACG…

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  Mc Cann Paris

  Feb 2006 - Aug 2006

  Strategic Planner Assistant (Internship)

  • Trend watching• Market research• Copy reviews• Media Ethnology• Focus groupAccounts : Martini, Durex, Magnum, Explocentre France Telecom, etc.

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  Mediagong

  May 2008 - Apr 2011

  Strategic Planner

  • Digital communication strategic recommendations• Social media strategic recommendations • Creative briefs and follow up• Creative concepts• Information architecture and user interfaces design assistance (wireframing, site tree...)• Benchmarks and consumer analysis• Digital trend watchingAccounts : BEL (Apéricube, La Vache Qui Rit), Lancaster Beauty, Danone (Actimel, Danonino, Danette, Velouté…), Lindt, Lascad / L’Oréal (Vivelle Dop, Gemey-Maybelline…), Dessange Paris, Concours Photo Fnac Show less

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  Equancy

  Apr 2011 - Oct 2016

  Manager - Digital & Social Transformation

  • Digital strategy & Innovation - Digital, CRM & Social Media strategy - Website revamping and Ecommerce optimization - Personalization strategy and use cases definition - Ideation Workshops animation - UX and project management support• Digital presence audit - Online consumers behavior and experience analysis (user journeys, personae...) - Benchmarks - Market research - Interviews• Digital Organisation & operations support - Digital Training - Digital partners sourcing - Digital Organisation recommendations• Digital Performance Measurement - KPIs framework definition - BuzzMonitoring / Social Listening Analysis - Web analytics skillsAccounts : Michelin, Disneyland Paris, Nissan, Tignes, Photobox, Axa Assistance, Keolis, CEVA, Lagardère, Kia, Voyages-SNCF, La Redoute Show less

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  PwC France

  Nov 2016 - Mar 2017

  Manager - Experience Center PwC

  - Digital Innovation and Customer Experience Strategies- Services Design, Design Thinking & UX- Budgets : Schneider Electrics, SRI, Lead Academy- Pre-Sales win : Ministère de la Défense (Design Thinking Training)

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  Devoteam Management Consulting

  Apr 2017 - Sept 2017

  Manager - Digital customer experience

  - Cross-department Digital Customer Experience offers building in close relationship with Axance, Devoteam group's Innovation & UX agency- Accounts : La Croix-Rouge Formation (Digital Marketing strategy)- Pre-sales wins : La Poste Innovation, Uriage

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  Smile Open Source Solutions

  Oct 2017 - Apr 2019

  Account Manager - Digital Experience & Innovation

  - Digital Strategy, Digital Experience Optimisation and eCommerce consulting- Pre-sales consutling- Agency offers building and marketing- Accounts : Pomona, Fiducial, GreenYellow, Cromology, Samsung, Clarins

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  Axance

  May 2019 - Oct 2021

  Account Manager - Customer Experience & Innovation

  - Services design & innovation- Customer Experience Optimization- Digital Strategy- Innovation PoC- Offer building & development : in charge of the "Product Strategy" Offer- Accounts : CNP Assurances, Ingenico, Jules, Figaro Cadremploi, Edenred

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  EY FABERNOVEL

  Oct 2021 - now

  Innovation & Transformation Manager

  - Customer Experience- Service design - Innovation- Digital Strategy- PMO- Accounts : Criteo, l'Olivier Assurance, La Poste, Le TEC, Actual, Baisse les Watts, Groupama, Relyens