Thomas Cummings

Experience

• 

  Hire a Hero UK

  Mar 2013 - Jan 2016

  In this newly defined role, I was responsible for the planning and delivery of campaigns with the aim of raising awareness of the charity, principally within South Wales but also throughout the UK, and securing donations through various fundraising initiatives. Successes while in this role included a feature on ITV regional evening news, securing a corporate partnership with the largest independent logistics and mail company in the UK and helping to double the charity’s social media following. A charity specialising in the support of ex-armed service personnel into meaningful employment. I was responsible for the establishment and co-ordination of communications channels, including social media accounts and website. Production of search engine optimised content and email marketing campaigns, and reports on performance. Upon completion of probation I was promoted.

  • Senior Marketing & Partnerships Executive

    Aug 2013 - Jan 2016

  • Content Producer

    Mar 2013 - Aug 2013
• 

  Golley Slater Direct and Digital

  Jan 2016 - May 2016

  Digital Content Editor

  Team member of a Digital Marketing Service Desk supporting the delivery of business as usual updates to a single financial services client’s external website. Responsible for the editing of web pages via the content management system, EPiServer, as briefed by the Digital Marketing and Local Area Marketing stakeholders through the workflow management tool JIRA. Responsibilities also included the quality assurance of other editor’s work, with consideration of regulatory compliance.

• 

  Golley Slater Results Marketing

  Jun 2016 - Sept 2017

  Digital Marketing Service Desk Coordinator

  Promoted to the responsibility of co-ordinating client-retained editing resource, monitoring and delivering tasks ranging from agency detail changes through to website elements of integrated campaigns to client defined timelines and quality standards. Developed and documented new editing processes that within six months of implementation improved service delivery from 23 to 4 days. Supported the client’s Marketing Compliance and Marketing Campaigns department in the successful delivery of the review of over 1,200 web pages to ensure regulatory compliance. Show less

• 

  NFU Mutual

  Sept 2017 - now

  Promoted initially to co-ordinate the delivery of digital marketing campaigns, I increased the scope of this role taking responsibility for the digital customer journeys for Personal Insurance and Personal Finances where I delivered wholesale enhancements to these digital propositions. Most notable was the implementation and optimisation of new hybrid, web form-to-telephone, quote and buy journeys for Car and Home Insurance. Since launch in May 2020 this new business channel has delivered over £1.3 million in revenue, and in 2021 accounted for 10% of total new business revenue. Notable delivery of other solutions in response to marketplace and customer need include:• Telephone quote and buy optimisation, increasing call-to-quote rate by 20 percentage points.• In response to the COVID lockdown switch of the call centre from in-bound to an entirely outbound sales function, providing the ability to write £127,424 of business.• Development of self-service journeys for Personal Finances customers, enabling nearly 479 non-transactional changes and over £2 million of payments into customers’ existing products.Metrics correct as of June 2022 Show less Reporting into the Digital Marketing Consultant I was responsible for supporting the delivery of digital elements of integrated marketing campaigns for Personal Insurance and Personal Finances. This included but was not exclusive to the build of web pages, selection of assets to ensure cross-channel alignment, the development of search engine optimised copy, liaison with stakeholders across Campaigns, Proposition and Compliance to secure sign-off and reporting of performance based on agreed campaign key performance indicators. Supported the delivery of a roadmap of web developments, responsible for¬¬¬ quality assurance against agreed acceptance criteria. Show less

  • Digital Product Lead

    Nov 2024 - now

  • Senior Digital Customer Journey Consultant

    Apr 2022 - Nov 2024

  • Digital Marketing Consultant - Personal Lines & Financial Services

    Oct 2019 - Apr 2022

  • Digital Editor - Personal Lines & Financial Services

    Sept 2017 - Oct 2019