Fadi A.Jarjoura

Experience

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  Migzarim IMC

  Jul 2005 - Jul 2010

  Copywriter

  - 23% of Israeli population is Arab, 10% Jewish Orthodox, and 20% Russian immigrants - Migzarim/sectors @ Bauman-Ber is a leading advertising agency, specializing in target oriented campaigns for these specific sub cultures within Israeli society.- As senior Copywriter, I worked with teams creating campaigns for all these sectors, gaining knowledge and experiencein multi-cultural marketing. I was in charge of creating marketing solutions for our clients, from the planning stage till thelast execution steps. I worked in close partnership with art directors, graphic designers, account executives, strategyplanners & out source suppliers (such as producers, developers & so). Show less

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  Clalit Digital

  Oct 2010 - Mar 2012

  Arabic Website Manager

  This where where I get the "e- health virus". In the e-Health wing at the World’s Second Largest HMO I was the content manager of the Arabic website.My job: • Setting up an online strategy to reach the Palestinian Arabic society who suffers from a major NCD and chronicle diseases - 25% of our customers are Israeli Arabs- Muslim, Christian, Druze, secular.- As the manager of the Arab website, my job was to address all these sub-cultures - while facing the challenge ofbengaging them in site activities and content of CHS - a label considered governmental and "Israeli-Zionist".• Creating all kind of content and media to do so (Articles, Videos, Forums, Blogs Etc..)• Managing a social media presence for a while• Innovating a multiple ideas trying to motivate people to live better• few of the things I made:1. My projects include a video blog for Arab social media 2. Breastfeeding guide on video3. 75 videos of Physical therapy exercises 4. weekly newsletters that don't shy away from sensitive subject matter such as sexuality anddrug abuse.5. We are also involved in online outreach campaigns, crafting site promotions, while working closely with our technical and UX team.• During my time as website manager, our ratings in the Arab population has risen by +100% during that time. Over my last year we have gained a following also outside of Israel, with 34% of our viewers being from Egypt, Saudi Arabia, Algeria, Morocco, Jordan and The States. Show less

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  WebTeb Ltd

  Mar 2012 - Oct 2016

  Content Executive

  "How Content can change peoples life?" This is the key question that is guiding me through the past few years and this is what we are trying to do here in Webteb.Gladly Webteb is the "Home Page" for all Arabic speaking countries users, who are looking for the credible medical information. - Our goal is to provide the public with professional health content, along side the medical services, which unfortunately can’t be provided in the Arab speaking countries.- Arabic-speaking users suffer from a lack of the most basic health services. Hence the enormous importance of the technology and E-Health in particular, to bridge this shortage. As the content executive for the website, my job is to come up with an ideas of new content and services which suit that goal.- My projects includes addressing annual health events. Like Ramadan, Addha Holiday, diabetes day, cancer day. Also breast cancer, even the FIFA soccer world cup (yeah!! it is related to health!:)) and a whole of both arabic and world wide events and trends.- We also launched (April 2013) a new lifestyle section in the website (The Tebstyle), including unique content like test yourself assessments, healthy calculators, slideshows & videos, healthy recipes and more.- Tebchecker is the webteb symptom checker in Arabic, created by and licensed from Harvard Medical School.- I’m also the a Co-Admin of our facebook page, which been in constant increasing for “likers” and engagement since. Thanks to daily connection with users and a lot of facebook ads.- Other stuff that i’m doing:Content SEO plan.Website analytics.Marketing & promotional Plans.Content management.Project management.Product management. Show less

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  Self-Employed

  Oct 2016 - Apr 2017

  Content and Digital Marketing

  Every business wants to be Ranked Up a bit more in the digital world. And this is what a Content, Advertising & Marketing expert can do for you.

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  KAN - Israeli Public Broadcasting Corporation

  May 2017 - Mar 2023

  Team leader for the Arabic digital department

  • Team Lead Manager

    Jul 2019 - Mar 2023

  • Content Manager

    May 2017 - Mar 2023
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  Ashams radio - راديو الشمس

  Mar 2023 - Jan 2024

  Digital Director
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  AFIFI GROUP

  Jun 2024 - now

  Performance Manager