Steven Sacro

Steven Sacro

Advanced Marketing Specialist

Followers of Steven Sacro747 followers
location of Steven SacroSan Diego, California, United States

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  • Timeline

  • About me

    Digital Account Manager at iLawyer Marketing

  • Education

    • Indiana University Bloomington

      -
      Bachelor of Arts - BA Journalism - Public Relations Concentration; Marketing Minor

      Activities and Societies: Indiana University Dance Marathon Public Relations Committee

  • Experience

    • 220 Marketing Group

      Mar 2013 - Jun 2015
      Advanced Marketing Specialist

      Created, developed, and optimized digital marketing campaigns for a large client base of independent real estate agents, mortgage lenders, and insurance agents. Used modern marketing techniques such as organic search engine optimization, pay per click advertising, social media marketing, email management, and web metrics analysis to improve client’s reach, reputation, and revenue.• Consistently top monthly producer for product add-ons • Successfully created and managed internal reporting workbooks• Trained customer service department on new marketing techniques/modules• Promoted client retention and referral business through successful marketing campaign management Show less

    • Geary LSF

      Oct 2015 - Mar 2016
      Account Coordinator

      Client services position at a well-established digital marketing agency servicing mid to executive level clientele. Maintained strong client facing relationships for a wide variety of digital marketing projects. Worked closely with internal development teams including earned, owned, and paid media to define and achieve client level goals. Specialized in the distillation of complex marketing concepts into easily digestible client facing deliverables. Managed project deadlines and production team initiatives to ensure successful and timely delivery of client projects. Show less

    • Veritone One

      Dec 2016 - Dec 2021

      • Managed and grew a portfolio generating $15+ million in annual media spend, maintaining strong client retention. • Planned, developed, executed, and evaluated high-impact campaigns for top-tier brands, including Casetify, Masterclass, Roman/Ro, and Wondery. • Served as the primary point of contact for all account services, including media planning, creative development, and analytics. • Identified and presented new media and creative opportunities, driving continuous account growth and campaign success. • Led weekly internal and external meetings with key stakeholders to ensure clear communication and timely action item completion. Show less

      • Lead Account Manager

        Apr 2019 - Dec 2021
      • Associate Account Manager

        Oct 2017 - Mar 2019
      • Account Service Manager

        Dec 2016 - Oct 2017
    • ILawyerMarketing

      Apr 2022 - now
      Digital Account Manager

      • Serves as the primary point of contact between clients and internal teams, ensuring clear, consistent communication. • Maintains book of business of 40 - 50 clients. • Manages multiple marketing campaigns for law firms, tracking performance using Google Analytics and internal dashboards. • Analyzes and reviews client performance data, providing actionable insights to improve campaign results. • Prepares and presents regular performance reports to clients, helping them understand key metrics and areas for improvement. • Collaborates with marketing and sales teams to develop data-driven strategies and solutions tailored to client goals. • Advises clients on the most effective marketing products and strategies to meet their business objectives. • Builds and maintains strong, long-term client relationships to foster client retention and satisfaction. • Proactively anticipates client needs and addresses potential issues to ensure smooth campaign execution. Show less

  • Licenses & Certifications

    • Adwords

      Google
      Nov 2015
    • Analytics

      Google
      Nov 2015