
Steven Sacro
Advanced Marketing Specialist

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About me
Digital Account Manager at iLawyer Marketing
Education

Indiana University Bloomington
-Bachelor of Arts - BA Journalism - Public Relations Concentration; Marketing MinorActivities and Societies: Indiana University Dance Marathon Public Relations Committee
Experience

220 Marketing Group
Mar 2013 - Jun 2015Advanced Marketing SpecialistCreated, developed, and optimized digital marketing campaigns for a large client base of independent real estate agents, mortgage lenders, and insurance agents. Used modern marketing techniques such as organic search engine optimization, pay per click advertising, social media marketing, email management, and web metrics analysis to improve client’s reach, reputation, and revenue.• Consistently top monthly producer for product add-ons • Successfully created and managed internal reporting workbooks• Trained customer service department on new marketing techniques/modules• Promoted client retention and referral business through successful marketing campaign management Show less

Geary LSF
Oct 2015 - Mar 2016Account CoordinatorClient services position at a well-established digital marketing agency servicing mid to executive level clientele. Maintained strong client facing relationships for a wide variety of digital marketing projects. Worked closely with internal development teams including earned, owned, and paid media to define and achieve client level goals. Specialized in the distillation of complex marketing concepts into easily digestible client facing deliverables. Managed project deadlines and production team initiatives to ensure successful and timely delivery of client projects. Show less

Veritone One
Dec 2016 - Dec 2021• Managed and grew a portfolio generating $15+ million in annual media spend, maintaining strong client retention. • Planned, developed, executed, and evaluated high-impact campaigns for top-tier brands, including Casetify, Masterclass, Roman/Ro, and Wondery. • Served as the primary point of contact for all account services, including media planning, creative development, and analytics. • Identified and presented new media and creative opportunities, driving continuous account growth and campaign success. • Led weekly internal and external meetings with key stakeholders to ensure clear communication and timely action item completion. Show less
Lead Account Manager
Apr 2019 - Dec 2021Associate Account Manager
Oct 2017 - Mar 2019Account Service Manager
Dec 2016 - Oct 2017

ILawyerMarketing
Apr 2022 - nowDigital Account Manager• Serves as the primary point of contact between clients and internal teams, ensuring clear, consistent communication. • Maintains book of business of 40 - 50 clients. • Manages multiple marketing campaigns for law firms, tracking performance using Google Analytics and internal dashboards. • Analyzes and reviews client performance data, providing actionable insights to improve campaign results. • Prepares and presents regular performance reports to clients, helping them understand key metrics and areas for improvement. • Collaborates with marketing and sales teams to develop data-driven strategies and solutions tailored to client goals. • Advises clients on the most effective marketing products and strategies to meet their business objectives. • Builds and maintains strong, long-term client relationships to foster client retention and satisfaction. • Proactively anticipates client needs and addresses potential issues to ensure smooth campaign execution. Show less
Licenses & Certifications

Adwords
GoogleNov 2015
Analytics
GoogleNov 2015
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