Alaa Abu-rish

Experience

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  Mastership creative design

  Feb 2010 - now

  President / CEO

  MasterShip Works stands for excellence in strategy and design. We believe that if we bring in creative thinking processes and pursue original and organic thinking, ordinary people can do extra-ordinary things. All our attitude is in our work and not necessarily in our personalities. We use semiotics to both, decode markets and consumers and encode brands through design. MasterShip Works builds brands rooted in culture.While we theorize linguistically, consumers make decisions visually. At MasterShip Works, we bridge the divide between solid marketing thinking and market research and analysis to create design solutions that resonate deeply within consumers’ hearts – to drive behavior change, brand preferences & ultimately market shares.We are in the midst of permanent and profound changes in the cultural and consumer landscape of the world, remodeling consumer attitudes and expectations. Technology is driving society at a pace unparalleled in history, creating new ways of thinking, interrelationships and global awareness. Today’s consumers are blasé, questioning, promiscuous, seeking the new – constantly. The fleeting attention spans are a way of life, and brands that banked on loyalty are finding it hard to predict next years sales figures. At the same time, in an increasingly bewildering world, there is comfort and stability in the established. This seeming contradiction requires a fine understanding of juxtaposing the old with the new to create blow out opportunities for brands.If you do things the same way, you will get the same results. Creative thinking can help find lasting and hi-impact solutions to marketing issues. We also believe creativity in not the premise of the ‘diva’ creative director. With extensive creative stimulus and the use of diverse and tested lateral thinking techniques, we provide out of the box solutions that WORK. We are not ‘attached’ to our design but are focused on the impact on the market and the consumer. Show less

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  Y&Ze Design and Marketing

  Feb 2011 - Oct 2012

  Creative Director

  We complete all your needs whatever it was a printing services ,Design ,Marketing tools ,or building a company website from the scratch ,with high quality of service you will need to make your business better every day .

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  Progressive Generation Studios

  Oct 2012 - Dec 2015

  Co-Founder & CTO

  A Broadcasting and Production company that specializes in the making of creative animation artwork in both 2D and 3D. PG Studios is An Arab Company established in 2006 with a huge mission:“To address the needs of Arab children and to ensure the delivery of constructive and culturally relevant messages which would have significant positive effect in their upbringing. And this will help change the region towards a better and a brighter future”Our company strives to continue on its path in animation production and ramp up our efforts in improving quality and ambition in seeking various types of production work such as TV series, Kids Melodies, Smart Magazines (Augmented Reality) and eventually full featured films. Show less

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  LightPenCorp

  Jun 2015 - now

  Founder/VP

  LightPenCo is an IT-BPO proudly based in the Philippines and Jordan. The on site development team consists of customer and technical support, financial advisers, designers, software and web developers who are amazingly creative and efficient in their fields.Lightpenco dedicates and focuses on brand awareness and IT infrastructure for startups, medium businesses and scaling enterprises. We aim to give top notch professional outsourcing services which consists of customer service, technical support, software development, web design and development, mobile applications, multimedia, video production and animation services. We aim to focus more on customer relationship building and the convenience of quality and speed work at cost effective and affordable cost. Show less

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  Mindful Academy

  May 2016 - now

  Founder /CEO