Ruchir Raut

Experience

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  Cognizant

  Aug 2014 - Nov 2015

  User Experience Designer

  Worked as a User Experience designer with Cognizant where the work involved creating wireframes and simulating user flow. Also had an opportunity to work on Reliance Jio's then-upcoming project which was related to e-commerce.From 2016 till Oct 2020- UPSC Civil Service Aspirant.

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  Self-employed

  Dec 2020 - Feb 2022

  Digital Marketing Freelancer

  I am an SEO Professional in the field of Digital Marketing- Super Specializing in Keyword Research Techniques, On-page SEO, Technical SEO, Local SEO & Link Building. I help brands & businesses develop Content Marketing Strategies unique to their blog, perform competitor research & analysis, and help them rank for a particular keyword on search engines like Google.Apart from this, I provide other digital marketing services like- WordPress websites Design & E-commerce stores- Shopify- to help businesses achieve their goals via the digital route. Show less

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  PixelTrack ®

  Dec 2020 - Mar 2021

  Digital Marketing Intern

  I am a certified Digital Marketing intern from Pixel Track also known for Digital Deepak Internship Program (DDIP). This program is incentive based that motivates you to complete each task & earn a certain amount.Learnings from the internship program:1. Niche discovery2. WordPress website development3. Content Marketing & lead generation4. Basic SEO 5. PPC marketing basics- Google & Facebook ads6. Social Media Marketing basics7. Marketing Automation & Sales

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  Digeeta

  Feb 2021 - Feb 2022

  Tech Partner- Digeeta

  I am a Digital Marketing professional and a Tech Partner at Digeeta. We are a group of professional freelancers that provides digital marketing services to start-ups & MSME companies.Our services include website design & development, content marketing, social media marketing, search engine optimization, paid ads & marketing analysis.I mainly specialize in SEO- Keyword research, On-page SEO, Technical SEO, Local SEO, and Link building. I also design & manage WordPress websites for our clients including Shopify eCommerce websites.We at Digeeta are dedicated to improving your company's online presence and increasing your revenue through our services. Show less

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  Kshitij Business solutions Pvt Ltd.

  Mar 2021 - Dec 2021

  Sales Executive

  Kshitij Consultancy is one of the fastest growing TAX, Legal and Labor Law Advisory consultants in India. The company has more than 10 years of hands on experience mainly in to the business of NGO Advisory, Statutory Compliance, Taxation, Outsourcing, payroll services, legal, Food License, copyright registration and many more.My Role & Responsibilities:• Conduct market research to identify selling possibilities and evaluate customer needs• Actively seek out new sales opportunities through cold calling, networking and social media• Set up meetings with potential clients and listen to their wishes and concerns• Client interaction & handling• Negotiating contracts and packages• Maintains relationships with clients by providing support, information, and guidance• Maintaining accurate records• Working towards monthly or annual targets Show less

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  Savit Interactive

  Feb 2022 - now

  SEO Strategy Development: Develop and execute advanced SEO strategies along with an initial website audit for the new clients & create a detailed report as well as advanced competitor analysis. Cross-Functional Collaboration: Collaborating with other departments, such as content, social media, and web development teams, to ensure a cohesive and comprehensive approach to digital marketing. Team Mentorship: Managing and mentoring junior SEO team members, providing guidance and support to help them grow professionally and achieve their goals. Advanced Technical SEO: Implementing advanced technical SEO techniques, such as canonicalization, pagination, hreflang tags, and XML sitemap optimization, to improve website indexing and searchengine visibility.SEO Project Management: Overseeing multiple SEO projects simultaneously, ensuring timely and successful completion while managing resources and budgets effectively.Backlink Outreach: Reaching out to potential website owners in a similar niche for a collaboration or guest posting opportunity.Reporting & Monitoring: Build, monitor, and evaluate various reports in Google Analytics and create weekly, fortnightly, and monthly reports.Attend the client meetings, discuss the pointers, maintain MOM & coordinate with the client in the manager's absence.Set measurable goals/KPIs demonstrating improvement in the marketing efforts & monitor their performance.SEO Sales Pitch & Forecasting: Creating SEO audits for new clients & projections to help budgeting, resource allocation, and decision-making processes.Learning: Trying to brush up on coding skills starting from HTML & CSS. Show less With a strong interest in Digital Marketing, I focused on what I considered to be the most interesting aspect of the industry and began working as an SEO executive at Savit. Through On-Page and OFF Page activities, I plan and execute SEO-driven lead generation campaigns for medium-sized businesses.Role and Responsibilities:Take charge of the planning and execution of SEO strategies for seven educational websites in industries such as travel, retail, healthcare, e-commerce, finance, logistics, and technology.Help Conduct a competitor and website audit on the client's website.Help Conduct keyword research and keyword targeting for various sections of the website.Use tools like Screaming Frog and Google Search Console to troubleshoot technical issues on your website.Work on improving the website's page speed.Perform various on-page tasks such as optimizing the page through the use of keywords, header tags, image alt, URL optimization, and resolving duplicity issues, among others.Creating backlinks through article submissions and guest blog posts.Resolve poor rankings and organic search traffic to meet traffic and ranking KPIs by adding quality content and optimizing the page for SEO. Show less

  • Senior SEO Executive

    Nov 2022 - now

  • Search Engine Optimization Executive

    Feb 2022 - Oct 2022