Kristen Robertson

Experience

• 

  Target

  Aug 2015 - Jan 2017

  Executive Team Leader Guest Experience

  Managed 43 to 65 million-dollar stores 3-4 times a week, assuming store manager duties and overseeing day-to-day operations. Achieved a 60% increase in red card sales by implementing training and incentive programs, fostering a result-driven environment among employees.

• 

  Ultimate Staffing

  Jan 2017 - Aug 2017

  Business Solutions Manager

  Managed 150 companies utilizing Jobscience software to establish current business as well as prospect new business that resulted in six different contracts within oil and gas, Information technology, and pharmaceutical industry

• 

  Acuity Brands

  Jan 2018 - Jul 2021

  Developed and executed strategic marketing communication plans for the Residential and Smart and Connected product groups, contributing to a combined revenue of 30% of the C&I businessSuccessfully launched 7 products into C&I, residential, and digital retail markets, achieving targeted market penetration and revenue goals.Managed relationships with third-party vendors, internal resources, deadlines, and budgets, overseeing $200K in allocated fiscal year expenses for the product groups.Executed targeted campaigns to drive awareness of products in the market, generate leads for the sales organization, and ultimately increased revenue by 20-30% Show less

  • Product Marketing Manager

    May 2020 - Jul 2021

  • MAGIC – Minorities Amplifying Growth Inclusion and Community Co-Founder

    Jan 2019 - Jul 2021

  • National Channel Marketing Sr. Specialist

    Jan 2018 - May 2020
• 

  Dell Technologies

  Aug 2021 - Feb 2024

  Sales Enablement Program Manager (APEX & AI)

  Established and executed a comprehensive program for leading enablement launch and event activities, optimizing efficiency and effectiveness through the utilization of standard processes. Led program management for Dell's APEX and AI sales enablement team, that resulted in the team's curation of designing and delivering consultative conversations that had a direct impact national sales teamsIncreased cross-team alignment for internal sales events and mega launches, resulting in smoother progress and successful execution, leading to a 15% increase in launch success rate. Show less