Krisha Jariwala

Experience

• 

  Apple

  Jun 2020 - Dec 2021

  Technical Advisor

  •Providing technical support and customer service for users of iOS, iCloud, and Apple applications for both Mac and PC•Adapting to communication styles of customers over the phone to achieve 93% customer satisfaction rate•Maintaining accurate records to ensure customer information is up to date•Demonstrating teamwork and time management •Responsible for detailed and accurate note taking on calls•Comfortable dealing with ambiguity during the initial closure of the Apple Retail Stores and New Product Launch•Experience working independently and remotely while utilizing resources to remain self sufficient•Completing trainings to stay knowledgeable on ongoing changes at Apple Show less

• 

  4A's

  Mar 2021 - Aug 2021

  MAIP Fellow

  •Completed planning for the Jollibee and IZZE brand campaign in which our team became finalists for•Engaged in seminars, workshops, and integrated campaign work•Learned about agency fundamentals; different roles and departments in the industry, as well as various transferable skills that are utilizable throughout the advertising industry•The 4A's, American Association of Advertising Agencies, founded MAIP to connect aspiring diverse entry-level advertising professionals with top advertising agencies Show less

• 

  Wavemaker

  Jun 2021 - Aug 2021

  Media Planning

  •Worked directly with senior planners on the Bausch + Lomb account in creating and updating media plans•Worked on putting together a campaign deck that presents the planning cycle with media recommendations, targeting, scheduling, and budget for a launch brand, INFUSE•Researched and completed competitive analysis •Utilized Kantar, Mintel, MediaTools, and Nielsen Clear Decisions

• 

  OMD USA

  Jan 2022 - Dec 2022

  Commerce Associate

  •Working directly with the eCommerce and Search team on the Beiersdorf account with brands such as Nivea, Aquaphor, Eucerin, & Coppertone•Utilizing Google Ads, Skai, & Amazon Ads to launch advertising campaigns•Monitoring advertising spend and optimizing live campaigns as needed for our brands•Updating monthly billing and accounting for invoices across all platforms•Leading weekly client calls on giving brand updates•Helped launch campaigns for the major event, Amazon Prime Day, with sales exceeding $500K•Writing insightful brand reports by pulling data and creating a story Show less

• 

  Zenith

  Jan 2023 - now

  Account: COTY•Managing COTY’s eCommerce search advertising across Amazon, Walmart, Target, Ulta, CVS, and Walgreens for brands like Covergirl, Sally Hansen, Nautica, Adidas, Hugo Boss, and Calvin Klein.•Optimizing $1M+ in ad spend across 70+ campaigns via launches, SKU management, keyword strategy, & restructures.•Leading client and vendor communications via email, status calls, and cross-team project management.•Analyzing campaign performance using Skai flowcharts and Excel pivot tables to generate data-driven insights and develop monthly brand reports that inform strategic decisions.•Conducting billing audits in collaboration with vendors and finance teams.•Crafting tactical media plans and decks, aligning channel mix recommendations with business KPIs.•Supervising and mentoring junior team members, overseeing training, onboarding, and workload management.•Coordinating with offshore data analysts (PGD) to fulfill client requests and reporting needs. Show less Account: J.M. Smuckers •Working directly with the eCommerce and Search team on the J.M. Smuckers account with brands such as Jif, Dunkin, Folgers, Uncrustables, and many more •Managing the Smuckers search business across several retailers - Sam’s Club, Kroger, Albertsons, Ahold, Target, Meijer, Walmart, Instacart, & Dollar General •Utilizing campaign management platforms such as Sam’s Club Advertising, Promote IQ, Citrus, Criteo, Pacvue, Profitero, Instacart Ads, & Quotient for new launches, SKU management, keyword implementations, restructures, etc.•Corresponding with our offshore data analyst team on completing client requests •Monitoring advertising spend/budgets and optimizing live campaigns as needed across all brands•Providing bi-weekly brand updates and insights on client calls by utilizing Domo, a data experience platform used to drive an impactful business•Writing insightful brand reports by pulling data and creating a story and presenting them to clients on a monthly cadence Show less

  • Senior Campaign Manager

    Sept 2023 - now

  • Senior Campaign Manager

    Jan 2023 - Sept 2023