
Shabeer Parker
National Sales and Marketing Manager

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About me
Founder - Director | On a mission to empower people through building businesses and brands
Education

University of Cape Town
2019 - 2019Property Development and Investment
University of the Western Cape
1993 - 1996Bachelor of Commerce (B.Com.) Business, Management, Marketing, and Related Support Services
Stellenbosch University/Universiteit Stellenbosch
2016 - 2018Master of Business Administration (M.B.A.) Cum Laude
University of the Western Cape
1997 - 1998B. Com (Honours) Business, Management, Marketing, and Related Support Services
Experience

Formeset Group
Jan 2002 - Aug 2006National Sales and Marketing ManagerThe Formeset Group, at the time, was South Africa’s largest black empowered printing group, focusing on litho and web printing for government and some of South Africa’s leading commercial brands. Responsible for the group’s major accounts and special projects across five group companies covering the Western Cape, KwaZulu – Natal and Gauteng. Tasked with a key focus on business development and sales growth and consistently exceeding performance expectations and targets. Assisted with acquisitions and change management as the group acquired additional businesses. Spearheaded and managed all tender projects encompassing various large commercial campaigns and as well large government projects. Notable accomplishments include securing and managing the printing of ballot papers for SA and other African countries as well as managing large campaigns with the Department of Education to print, package and distribute materials to over 27,000 schools across the country. Show less

Evo Consulting
Sept 2006 - Jun 2008Founder and Managing DirectorFounded and headed this company offering management consulting services with a specific focus on strategy and business development. Strong networks gave the business an excellent boost with projects in higher education, manufacturing, retail as well as the fuel industry.Successful projects included assisting food manufacturers supplying leading retailers with strategy and business development, resulting in significant growth and market expansion; developed business plans and strategies to successfully secure three Branded Marketer projects for a multinational fuel brand with a joint deal value at the time of over R150 million; and awarded various government tenders for print and distribution campaigns which eventually led to being head-hunted to join the Shumani Mills Group. Show less

Shumani PrintWorld and Shumani Mills Digital
Jun 2008 - May 2014Commercial DirectorResponsible for the operations of these two Divisions in the Shumani Mills Group. Specifically focusing on Commercial and Digital Printing as well as Cross Media and Digital Marketing. Shumani Mills is one of the Cape’s leading printing companies and is a partly owned subsidiary of the JSE listed Caxton Media Group. Privileged to work with top local and international companies as well as various government departments and be a part of various projects and campaigns that helped to build some of the leading brands in SA. Especially rewarding to also work with leading publishers on the production of educational materials and books that reached virtually every school in the country. With an exceptional team, spearheaded the development a new division, Shumani Mills Digital, which went on to become one of the leading digital printers in the Western Cape and earned a SAPPI Printer Of the Year award in 2012. Show less

Wonder Foods
Jun 2014 - nowCo-Founder and DirectorWonder Foods is home to a range of FMCG brands spanning across various different products that includes spices, marshmallows and other confectionary items. Wonder Foods manufactures and packages its products in-house and supplies over 200 retailers and cash and carry outlets across the Western and Southern Cape. Starting off in a 200m2 mini-factory with 4 staff the company has grown to expand into three divisions in a 1600m2 facility with over 50 staff. Wonder Foods is focussed on continued growth as it improves its production processes and looks to expand its footprint in the market. Show less
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Print On Demand (POD)
Nov 2014 - Mar 2017Co-Founder and DirectorCo-founded this market leading and award-winning Digital Printing and Cross Media company servicing leading international brands and publishers. Focussing predominantly on the book and commercial printing segments its key products are short run books and magazines, brochures and advertising materials, large format printing, cross media marketing as well as variable data printing of statements and other personalised items. With its current management team Print on Demand has undergone several phases of expansion since inception. It now boasts market leading technology and capabilities and is recognised as one of the most advanced businesses of its kind in Africa. Show less

Small Enterprise Development Agency
Apr 2016 - Mar 2017Provincial Operations ManagerThe Small Enterprise Development Agency (Seda) is an agency of the Department of Small Business Development (DSBD) which provides non-financial support to small enterprises and cooperatives. On a sabbatical from corporate (while completing an MBA) took on the role of Provincial Operations Manager with the objective of sharing knowledge and experience in the small business sector. Based at the Provincial Office in Cape Town and responsible for operations management across three district offices (City of Cape Town, Eden District and Cape Winelands) and twelve branches ranging from Vredenburg on the West Coast to Beaufort West in the Karoo and Knysna on the Garden Route.An excellent and memorable experience being able influence and make valuable contributions to hundreds of small businesses and start ups that play a vital role in the South African economy. Show less

Africape Investments
May 2017 - Jan 2023Chief Operating OfficerAfricape Investments, is a privately owned investment group with interests in Fuels & Energy, Property, and Private Equity Investments. The group has a portfolio of companies across these sectors. With its head office in Cape Town, Africape’s interest span across South Africa as well as abroad with its primary focus in the Western Cape, Northern Cape, Eastern Cape and Gauteng.The company’s main areas of investment are retail and commercial properties, fuel service station properties and operations, bulk fuel distribution, property development, as well as various interests in affiliated sectors that offer synergies to the group’s core business. Africape has also recently expanded its interests to include residential developments and student accommodation with developments already underway and various deals currently in the pipeline.Responsible for the oversight of performance and operations of all group subsidiaries and leading the charge with the company’s growth strategy. Show less

Wonder Snacks South Africa
May 2021 - nowCo-Founder and DirectorWonder Snacks is a snack manufacturing business based in Cape Town, South Africa. The company's mission is simple - satisfy the crave for delicious, tasty snacks. It produces a fabulous range of savoury and caramel popcorn with plans to expand by adding new products to its range. Starting out small, the company focused on popping fresh, small batches daily with a keen eye on quality and excellent taste. With an initial customer base of about 20 retail outlets, the business has grown to now operate with automated production systems supplying over 500 stores across South Africa, including independent retailers, franchise stores, and chain store groups. Wonder Snacks has recently been selected as a national private label supplier for one of SA's leading retailers.Wonder Snacks is Level 1 BBBEE company, and is focused on empowerment and creating opportunities for small businesses throughout its value chain, ultimately ensuring that the business makes a positive impact for its stakeholders, suppliers, consumers, and the communities they serve. In 2023 the company's efforts and performance culminated in it being a finalist in the SMME Category for Shoprite Group Supplier of the Year as well as a top 3 finalist for the Presidential SMME Awards. Show less
Licenses & Certifications

INBOUND CERTIFIED
HubSpot AcademyNov 2017
Volunteer Experience
Presenter
Issued by Voice of the Cape Radio on Jan 2004
Associated with Shabeer Parker
Languages
- afAfrikaans
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