Vinicius Soares Pereira

Experience

• 

  NURAP - Núcleo Rotary de Aprendizagem

  Aug 2008 - Aug 2010

  Menor Aprendiz
• 

  BRF

  Oct 2010 - May 2013

  • Assistente Administrativo

    Jan 2013 - May 2013

  • Assistente Administrativo

    Oct 2010 - Dec 2012
• 

  Kroton

  Jan 2014 - Jun 2018

  Marketing Analyst

  Responsible for preparing and presenting the development of monthly closing reports on marketing investments to the directors and vice-presidency of marketing; Development of a tool for monitoring marketing investments in different channels and units; Responsible for developing monitoring KPIs to present the ROI in the company's marketing actions; Responsible for training new employees in the marketing area; Responsible for structuring and organizing financial processes in the planning area, meeting compliance needs; Responsible to the board for developing and monitoring the marketing vice-presidency budget; Responsible for developing the centralized monitoring tool for marketing investments (Kash); Responsible for assisting the board in developing marketing BPs for new units and new hubs; Responsible for monitoring the closing of investments with the accounting and controlling areas and presenting the allocation criteria for marketing investments; Responsible for presenting the financial and accounting impacts of marketing investments to the company's DRE with the vice president; Responsible for building the budget for the marketing vice presidency, analyzing opportunities for efficiency in marketing actions within the areas; Responsible for monitoring and controlling the financial efficiencies processes presented by the Strategic Source areas in marketing negotiations and alignment with the company's guidelines and the areas responsible for making investments; Show less

• 

  Universidade Paulista

  Jul 2018 - Jun 2021

  Responsible for coordinating business area projects, aligning with all stakeholders involved, anticipating the needs of the business areas;Responsible for evaluating and presenting the progress of projects to the board, proposing improvements, being able to provide insights and recommendations;Responsible for reviewing business area processes and identifying synergies that the project can deliver during its implementation;Responsible for evaluating opportunities for communication channels complementary to those already available. In all of them, designing the operating strategy in accordance with best practices;Responsible for training and disseminating knowledge in relation to behavior and relevant insights in communication with the customer within the areas, integrating learning generated by other areas of the Company, acting collaboratively;Responsible for contacting suppliers from different sectors responsible for meeting the technological needs of the business area, from contracting to delivery of the final product;Responsible for developing and presenting competition and commercial planning KPIs to the board;Responsible for coordinating the Planning, Projects and Processes teams in the delivery of activities and projects; Show less Responsible for coordinating the entire CRM project at UNIP EAD. Developing and implementing CRM strategies, aiming to evolve and improve customer service quality processes;Responsible for managing the team participating in the project and aligning with all stakeholders involved, anticipating the needs of the business areas;Responsible for evaluating and presenting the product's progress to the board, proposing improvements, being able to provide insights and recommendations;Responsible for reviewing business area processes and identifying the synergies that the project can deliver during its implementation;Responsible for evaluating opportunities for communication channels complementary to those already available. In all of them, designing the operating strategy in accordance with best practices;Responsible for disseminating learning regarding behavior and relevant insights in customer communication. Integrating learning generated by other areas of the Company, acting collaboratively; Show less

  • Project Coordinator

    May 2020 - Jun 2021

  • Senior CRM Analyst

    Jul 2018 - May 2020
• 

  Centro Universitário FMU | FIAM-FAAM

  Jul 2021 - Oct 2023

  As Planning Manager, I currently lead the Retention, Projects, BI and Pricing teams, providing training and guidance to achieve institutional goals.For the Retention area, I develop student retention strategies, analysis of turnover data, targeted commercial campaigns and optimize the re-enrollment process, ensuring efficiency and transparency. Identify opportunities for improvement and report to senior management.For the Projects area, I lead the team, ensuring compliance with deadlines, budgets and project quality. Supervision of the restructuring of student services, implementation of AI in systems, new payment methods and standardization of services. Manage the CRM structure, establishing policies, developing automated processes and ensuring training. Collaborate with IT for easy solutions and integrations.For the Business Intelligence area, I lead a BI team, ensuring data governance and alignment with the needs of the departments. Supervision of data collection, integration and storage, providing strategic information and systematizing lessons learned. Prepare detailed reports for senior management and offer support to the commercial team, using indicators for decision making.For the Pricing area, we monitor and adjust prices according to the market and competition. Analyzing market data, preparing price performance reports, and implementing strategies to maximize revenue. My responsibilities cover critical areas, contributing to the success of the institution and student satisfaction. Show less Responsible for planning, coordinating and executing the institution's retention department projects, ensuring that they are completed on time and within budget;Responsible for planning, monitoring and implementing the structuring of all the institution's CRM systems, unifying six distinct systems into a single integrated system;Responsible for the complete structuring of the institution's service systems, implementing control and processes in the service model, ensuring the recording and storage of data generated by services provided to the institution's students and candidates;Responsible for creating the new registration form for new candidates to apply to the institution;Responsible for reviewing the processes necessary for approving candidates and integrating them into the CRM;Responsible for developing communication rules processes ensuring all necessary points of contact with candidates to complete enrollment;Responsible for integrating the CRM system with all internal ERP systems necessary for generating enrollments and making courses available to students;Responsible for applying the CRM system to all academic and financial areas to monitor requests made by students, providing agility and automation in carrying out activities in these areas. Show less Responsible for coordinating the institution's retention area in face-to-face and distance learning modalities;Responsible for planning, monitoring and presenting the progress of results in the re-enrollment area to the board;Responsible for preparing strategic plans for the re-enrollment process, considering student goals, market demand and presenting the plans to the board for approval;Responsible for supervising the planning and administrative team responsible for the re-enrollment process, ensuring the efficiency of operations;Responsible for establishing the most effective communication channels with students and their guardians, providing detailed information about the re-enrollment process, requirements and deadlines;Responsible for structuring the process of collecting and analyzing data related to the re-enrollment process to identify trends, bottlenecks and opportunities for improvement;Work developed in close collaboration with academic departments to ensure that course offerings meet the needs of students and the institution;Responsible for establishing clear policies and procedures related to the re-enrollment process, ensuring compliance with regulations;Responsible for finding ways to improve the student experience, making the re-enrollment process easier and friendlier. Show less

  • Planning Manager

    Aug 2022 - Oct 2023

  • Projetct Coordinator

    Oct 2021 - Jul 2022

  • Planning Coordinator

    Jul 2021 - Sept 2021