Jennifer Giesbrecht

Experience

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  Edmonton Airports

  Jan 2004 - Jan 2004

  Corporate Communications Writer

  Contract term. Developed media releases and coordinated strategic communications for stakeholder engagement. Drafted and edited corporate material including reports, proposals, plans and speeches. Collaborated on a community relations plan, created a corporate style guide, and implemented creative communication strategies.

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  Alberta Research Council

  Jan 2006 - Jan 2006

  Contract Writer

  Contract term. Developed compelling articles based on interviews with Subject Matter Experts for internal and external publications.

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  RedLeaf Writing

  May 2006 - Dec 2008

  Web and Print Communications

  Writer - web, newsletters, corporate teambuilding eventsEditor - web, print media, theses, fiction and non-fictionWeb - project management, seo, user interface, content development, online communications strategy

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  College and Association of Registered Nurses of Alberta

  Apr 2007 - Jun 2008

  Web Editor

  Developed IA for new site, implemented and launched new content management solution, liaised with content owners and admins, developed process and guidelines, managed online presence for each department.

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  City of Leduc

  Feb 2009 - Jun 2010

  Creative Associate

  Project management for website redesign and development, graphic design and creative direction, online communications strategy, social media development and integration, site analysis, creation and development of marketing and communications material.

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  Capital Power Corporation

  Jun 2010 - Aug 2018

  My role here included managing and driving the strategy behind Capital Power's online presence, including social media program development & community management, website strategy and development, crisis communications, and online reputation management. In this position, I oversaw the development of a web intelligence strategy, social media strategy and program guidelines, website strategy and management guidelines, and issues management and crisis communications support strategy (for social media).I also found opportunities to strengthen Capital Power's brand presence and increase the company's profile through offline & online communications, and ensured all collateral and visual material represented our corporate brand and strengthened our image.I identified the need for and evaluated software that facilitiatesd company communications goals & processes, and oversaw its implementation & adoption into the organization (including digital asset managment software, social media monitoring software, web content management systems and video production and distribution channels). Show less

  • Internal and Online Communications Manager

    Jan 2013 - Aug 2018

  • Senior Advisor, Brand & Web Communications

    Jun 2010 - Jan 2013
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  Paws Pet Pad

  Sept 2016 - Oct 2022

  Business Owner

  - Founded Paws Pet Pad in 2016 to introduce to the capital region a brand new concept of dog care facility. Paws Pet Pad pioneered and has implemented the concept of a wellness and wellbeing-based facility for dog daycare, boarding and training.- Oversaw all aspects of the business concept creation, business planning, acquiring funding, brand development, client software set up, marketing and sales and complete program development and service planning for opening- Beat first two-year projections for growth and revenue, leading the business to almost $1 million in revenue by its third year of operations- Led the business to consistent, ongoing new client acquisition with high retention and repeat reservation rate. Continued to grow in new business through 2020.- Led the business to be the top-rated dog daycare, boarding and training facility in the region with the most reviews in the first three years of operations- Grew the business by 30% year over year in the first two years of business Show less

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  Best Life Pet Wellness

  Feb 2021 - now

  Business Owner
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  The Happy Hound Play Park

  Feb 2023 - now

  Business Owner