Ebru Yonca Capa

Experience

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  Procter & Gamble

  Jan 1990 - Jan 1991

  Brand Manager

  P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide.

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  Trans Teknik Holding

  Jan 1991 - Jan 1993

  Advertising & Public Relations Manager
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  Digital Equipment Corporation

  Jan 1993 - Jan 1997

  Marketing & Communications Manager

  Digital Equipment Corporation, recognized for product and service excellence, is a leading supplier of high-performance, Web-based computing solutions which help enterprises compete in the global marketplace. Digital gives its customers a winning Internet advantage through a comprehensive portfolio of Internet solutions based on award-winning systems, advanced networking infrastructure, innovative software and industry applications -- including those from its business partners. The expertise and experience of Digital employees help customers plan, design, implement, manage and support Internet solutions in countries throughout the world.Led DEC's integrated marketing communications efforts focusing on advertising, events and public relations. Show less

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  Microsoft Corporation

  Jan 1997 - Jan 2008

  Accomplished in driving business growth through international expansion, P&L management, developing and delivering innovative strategies across MEA region. Successfully positioned Microsoft’s online products and services across MEA by establishing key partnerships via joint venture, franchise and partnership models achieving a year-on-year growth. Built & led the first online services & advertising division within Microsoft Turkey achieving 100% increase in online product usage, positioning Turkey as the number 1 market and winning fastest growing subsidiary. Managed product portfolio created brand and communications strategy and managed media relations for Microsoft Turkey.

  • Middle East & Africa MSN and Online Services Regional Director

    Jan 2005 - Jan 2008

  • MSN Country Manager

    Jan 2004 - Jan 2005

  • Marketing & Communications Manager

    Jan 1997 - Jan 2004
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  Microsoft Corporation

  Jul 2008 - Mar 2011

  Consumer & Online Services General Manager

  Microsoft (Nasdaq “MSFT” @microsoft) creates platforms and tools powered by AI to deliver innovative solutions that meet the evolving needs of our customers. The technology company is committed to making AI available broadly and doing so responsibly, with a mission to empower every person and every organization on the planet to achieve more.Extensive corporate leadership experience at Microsoft with a strong track record of building high performing teams. Built & led a new organization which drove YoY growth in Microsoft’s consumer business including Windows PC, Office, Windows phone, retail as well as online services & digital advertising solutions. Show less

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  Istanbul Bilgi University

  Sept 2010 - Jun 2018

  Lecturer at Istanbul Bilgi University , MA in Marketing Communications & MBA

  Guest lecturer at Istanbul Bilgi University, MA in Marketing Communications teaching 'Digital Marketing' and 'Business 2.0' in MBA Graduate School.Developed and taught inaugural digital marketing course at Bilgi University. Created and taught as a guest lecturer a new graduate business program focused on the technology revolution and digital transformation.

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  Monster

  Mar 2011 - Nov 2012

  Vice President Emerging Markets

  Monster is a global leader in connecting people and jobs. Every day, Monster aims to make every workplace happier and more productive by transforming the way employers and candidates find the right fit. For 30 years, Monster has worked to transform the recruiting industry. Today, the company leverages advanced technology using intelligent digital, social and mobile solutions, including the flagship website Monster.com®, Monster’s innovative app, and a vast array of products and services.Corporate leadership experience with a strong track record of building high performing teams. Launched Monster's EVP solutions shifting from transactional to consultative sales. Show less

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  Capa İletisim Danısmanlık Ltd.Sti.

  Jan 2014 - now

  Founder & Managing Director

  Capa İletisim Danismanlik Ltd. Sti. provides consulting & professional development services to local and international companies on digital transformation, strategic management, marketing & brand management, leadership and executive coaching.Its portfolio of consulting & professional development services help companies assess the right strategic direction, provide difference in their products and services, achieve stellar business performance results, create success stories at brand and marketing, finalize digitization of business processes, reach success at sales and company transformation. By closely monitoring the ever changing dynamics and trends of today’s business world, it helps companies focus on the most strategic path.10+ years’ experience of providing consultancy / advisory services to multiple sectors including Technology, Automotive, Financial Services and Pharmacology on digital transformation strategy and implementation underpinned by cultural change and securing strategic alliances. Show less

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  TAV Airports

  Apr 2018 - Apr 2024

  Non-Executive Director I Chair of Corporate Governance Committee I Member of Nomination Committee

  TAV Airports provides integrated services in all areas of airport operations, with a global footprint at 110 airports in 33 countries. A member of Groupe ADP, TAV Airports is part of the leading airport management platform globally. Through its subsidiaries, TAV is active in airport service businesses, including duty-free, food and beverage, ground handling, IT, private security and commercial area management. The company is quoted on Istanbul Stock Exchange.As Chair of Corporate Governance Committee, drove agenda on digital transformation, talent management and ESG / sustainability. Member of nomination committee. Show less