Rafael Assis

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Belo Horizonte, Minas Gerais, Brazil

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Timeline
About me
Founder of RA Scale | Growth Advisor
Education
- Escola do Sebrae
  2017 - 2019
  Technical High School Business Administration
  The School of Managerial Training of SEBRAE is an institution with innovative methodology, which combines High School to the Technical Course in Administration. The training aims at the development of the student in all his skills, both technical and behavioral, preparing the young to overcome challenges and undertake for life.Through a project methodology, the student is able to develop entrepreneurial attitudes, management skills, problem solving, oratory, ideation and business… Show more The School of Managerial Training of SEBRAE is an institution with innovative methodology, which combines High School to the Technical Course in Administration. The training aims at the development of the student in all his skills, both technical and behavioral, preparing the young to overcome challenges and undertake for life.Through a project methodology, the student is able to develop entrepreneurial attitudes, management skills, problem solving, oratory, ideation and business modeling. In addition, he is encouraged to develop characteristics such as autonomy, proactivity and socio-environmental responsibility, becoming a critical citizen and aware of his role in society. Show less
- Lemmon High School South Dakota
  2020 - 2020
  High School
Experience
- Bagy
  Dec 2018 - Dec 2024
  Leading the strategy and execution of all customer acquisition and sales funnels. Performance marketing, growth initiatives and analytics, product tests, social media, SEO, online events and high-impact digital launches. Managing and optimizing all acquisition channels, including paid media, CRM, and organic strategies.Through data-driven decision-making and continuous testing, key role in scaling Bagy’s revenue, improving conversion rates, trying new channels and enhancing brand presence in the e-commerce market. Expertise in full-funnel marketing allowed to drive sustainable growth, ensuring the company’s success in both self-service and sales-assisted models.Bagy became one of the fastest-growing companies in the Locaweb ecosystem, standing out as a key player in the e-commerce ecosystem. Show less
  - Head of Acquisition | Growth
    Aug 2021 - Dec 2024
  - Growth Marketer
    Jun 2020 - Aug 2021
  - Inside Sales
    Dec 2018 - Jun 2020
- Minimal Club
  Jan 2023 - now
  Investor and Growth Advisor
- Duo Gourmet
  Jan 2024 - now
  Growth Advisor
- Hoomy
  Jan 2024 - now
  Growth Advisor
- Contabilidade Facilitada
  Jan 2024 - now
  Growth Advisor
- Anne Fernandes
  Jun 2024 - now
  Growth Advisor
- Be Honest Brasil
  Jan 2025 - now
  Growth Advisor
- Speedio
  Jan 2025 - now
  Growth Advisor
- Solomon
  Jan 2025 - now
  Growth Advisor
- Lastlink
  Jan 2025 - now
  Growth Advisor
- RA Scale
  Jan 2025 - now
  Founder & CEO
  We are RA Scale, specialists in scaling businesses.We help companies grow in a structured and predictable way by combining marketing strategy, paid traffic, and commercial intelligence to maximize results.Unlike traditional consulting firms, we don’t just plan—we operate growth. Our approach merges strategic vision with high-level execution, ensuring every decision is data-driven and directly impacts our clients' revenue.We work with businesses across various industries, including technology, e-commerce, franchises, info products, and SaaS. With personalized support and exclusive playbooks, we provide practical, agile, and scalable solutions.We scale companies. 🚀 Show less
- Letalk
  Feb 2025 - now
  Growth Advisor
Licenses & Certifications
- G4 Growth
  G4 Educação
  Apr 2022
  View certificate
- Marketing Management
  CXL
  Aug 2021
- Copywriter AAA
  Empiricus
  Jun 2020
- Product messaging & sales page copywriting
  CXL
  Dec 2020
- Landing Page Optimization
  CXL Institute
  Oct 2020
- Reforge Member
  Reforge
  Sept 2021
  View certificate